, where
Man at the Crossroads was originally installed
John D. Rockefeller Jr., a businessman and member of the
Rockefeller family, was heavily involved in the
construction of Rockefeller Center in the 1930s. He wanted to have a mural placed on the lobby wall of the
RCA Building (now 30 Rockefeller Plaza), the largest structure in
Rockefeller Center. Meanwhile, his wife,
Abby Aldrich Rockefeller, was a patron of the
socialist Mexican artist
Diego Rivera. This had been the case since winter 1931–1932, when Abby purchased many of Rivera's pieces at a
Museum of Modern Art (MoMA) exhibition. At the time, Rivera was painting a controversial fresco in Detroit entitled
Detroit Industry, commissioned by the Rockefellers' friend,
Edsel Ford, who later became a MoMA trustee. Rivera had recently been kicked out of
Communist Party USA for accepting commissions from wealthy patrons, and his commission for
Detroit Industry did not help improve the Communist Party's views of him. The writer
Daniel Okrent states that a key event in
Man at the Crossroads conception occurred during a luncheon that Abby hosted in January 1932, at which Rivera was a guest. Abby suggested that a mural by Rivera would be a positive addition to Rockefeller Center. The entire Rockefeller family became close friends with Rivera and his wife
Frida Kahlo over the next few months, which led to the decision to commission Rivera for the RCA Building's mural. Rivera was given the theme "Man at the Crossroads Looking with Hope and High Vision to the Choosing of a New and Better Future", since John wanted the painting to make people pause and think. The historian
Alan Balfour writes that the Rockefellers had full knowledge of Rivera's
communist activities, but hired him anyway. Rivera was officially commissioned by Todd, Robertson & Todd, the development agents for Rockefeller Center. According to Rivera's verbal description of the planned mural, the center panel would depict a person at the literal intersection of these two ideals (namely, the "man at the crossroads"). The RCA Building lobby's wall had such a prominent position within Rockefeller Center that John and Abby Rockefeller's son
Nelson had originally wanted
Henri Matisse and
Pablo Picasso to create the paintings on either side of
Man at the Crossroads. Nelson had chosen these artists because he favored their
modern style. Rivera's artistic renown made his commission all the more fitting, since it was so prominently located. However, neither of the other two artists were available: Matisse was already completing commissions for
Philadelphia's
Barnes Foundation at the time, while Picasso never responded to the wire that requested a meeting with "Pierre Picasso".
Josep Maria Sert and
Frank Brangwyn were later hired to paint other murals in their place. Sert would paint murals on the northern corridor, while Brangwyn would paint murals on the southern corridor. Rivera did not agree with principal Rockefeller Center architect
Raymond Hood's suggestion that the mural be commissioned exclusively in grayscale colors. He also declined to take part in an artistic competition prior to the announcement of his commission, and wanted to withdraw from the project when it was announced that neither Matisse nor Picasso would be painting at the RCA Building. He eventually acquiesced after Nelson convinced Hood to remove his grayscale requirement and allowed Rivera to paint
Man at the Crossroads in a fresco format. However, Rivera withdrew again after Sert and Brangwyn were announced as the new artists, calling them "two inferior painters". He eventually rejoined the project by fall 1932. As part of the contract, Rivera would be paid $21,000 for the work. This was considerably more than the $10,000 he had been paid for
Detroit Industry, which he continued painting even as he was negotiating for
Man at the Crossroads. According to Daniel Okrent, Rivera did not read the fine print of the contract that he signed, which stipulated that in exchange for the $21,000, Rockefeller Center Inc. would hold full ownership of
Man at the Crossroads; this would lead to a controversy when the work was later removed from the RCA Building. Rivera showed Abby the sketch of his proposed work in November 1932. Nelson and John also looked at the sketch, and Nelson concluded that there was nothing controversial about the planned mural. Rivera and the Rockefellers signed a contract in which they agreed that the sketch was the final plan for the mural, and that the completed work could not be different from what was on that sketch. In March 1933, Rivera traveled from Detroit to New York so he could work on the RCA Building mural. He employed artists from around the world in his six-person crew, which also included the artists
Ben Shahn and
Lucienne Bloch. Rivera's assistants converted his small sketch to full-size pieces of tracing paper, which would then be painted onto the wall. Also in March 1933,
Webster B. Todd, one of the contractors working on the construction of Rockefeller Center, requested sketches of
Man at the Crossroads because he was concerned about the mural's potential controversial effect. Even so, Rivera did not express worry about any potential issues, even expressing pride over his work when
The New York Times wrote a lengthy profile on him on April 2, 1933. The Rockefellers did not show concern either, and the complex's publicist
Merle Crowell took credit for the
New York Times article. ==Work==