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Mao Zedong's cult of personality

Mao Zedong's cult of personality was a prominent part of Chairman Mao Zedong's rule over the People's Republic of China from the state's founding in 1949 until his death in 1976. Mass media, propaganda and a series of other techniques were used by the state to elevate Mao Zedong's status to that of an infallible heroic leader, who could stand up against the West, and guide China to become a beacon of communism.

History
Origin and development . The personality cult of Mao Zedong can be traced back to the 1930s, to his involvement in Jiangxi on the Long March (1934–36), and especially during the Yan'an period in the early 1940s. In 1943, during the Yan'an Rectification Movement, newspapers began to appear with a portrait of Mao in the editorial, and soon the "ideas of Mao Zedong" became the official program of the Chinese Communist Party (CCP). After the victory of the CCP in the Civil War, posters, portraits, and later statues of Mao began to appear in city squares, in offices and even in citizens' apartments. In 1957, Mao launched the Anti-Rightist Campaign, which was regarded as a continuation of the Yan'an Rectification Movement and further consolidated the rule of the Communist Party and Mao in mainland China. However, the Great Leap Forward caused tens of millions of deaths during the Great Chinese Famine, forcing Mao to take a semi-retired role in 1962. The reputation of Liu Shaoqi, the 2nd President of China, grew so high that challenged the status of Mao. As response, Mao launched the Socialist Education Movement in 1963. In 1964, Quotations from Chairman Mao Tse-tung, commonly known as the Little Red Book, was published for the first time, which later became one of the most famous symbols of the Cultural Revolution. Influence of Lin Biao The cult of Mao was brought to its peak by Lin Biao in the mid-1960s. Immediately following the May 16 Notification, Lin Biao gave a speech in which he expressed his view that the 16 May Notification was intended to "forestall a counterrevolutionary plot" and to establish the absolute authority of "Mao's thought." In a July 1966 letter to Jiang Qing circulated publicly only after Lin's death, Mao described Lin's speech as containing "deeply disturbing" ideas. Mao wrote, "I have never thought that the pamphlets I have written had such magic power. Now that he has taken to inflating them, the whole country will follow suit. It seems exactly like the scene of the marrow-monger wife Wang who boasts of the quality of her goods." In 1970, Lin advocated for China's constitution to be amended to describe Mao as a "genius." Mao rejected the planned amendment. Mao once again proved his "fighting efficiency" after swimming across the Yangtze River in July 1966, in an annual swim that commemorates his first historic swim across in 1956. Following this upon his return to Beijing he made a powerful attack on the liberal wing of the party, mainly on President Liu Shaoqi. A little later, the CCP Central Committee approved Mao's Sixteen Points on the Cultural Revolution, an early expression of the political views and objectives of the cultural revolution. It began with attacks on the leadership of Beijing University lecturer Nie Yuanzi. Following this, students of secondary schools, in an effort to confront conservative and often corrupt teachers and professors. This political initiative was strategically cultivated by Mao, who skillfully fanned the "leftists" in organizing themselves in "Red Guards". The left-controlled press subsequently launched a campaign against the liberal intelligentsia. Unable to withstand persecution, some of its representatives as well as party leaders committed suicide. On 5 August, Mao Zedong published his own dazibao (big-character poster), a short but pivotal document titled Bombard the Headquarters, which called out leading figures who were purportedly trying to suppress the Cultural Revolution. With the logistical support of the People's Army provided by Lin Biao, the Red Guard movement became a nationwide phenomenon. This movement persecuted leading workers and professors throughout the country, subjected them to all kinds of humiliation, and often beat them. Following this, at a million-strong rally in August 1966, Mao expressed full support and approval for the actions of the Red Guards, giving them further validation and permission to continue their actions. Soon after, more and more brutal atrocities by the Red Guard took place. For example, among other representatives of the intelligentsia, famous Chinese writer Lao She was brutally tortured and committed suicide. The 10th CCP Congress, which took place in Beijing from 1 to 24 April 1969, approved the first results of the "Cultural Revolution". In this report, one of the closest associates of Mao Zedong, Marshal Lin Biao, ensured praise is focused on the "great helmsman", whose ideas were called "the highest stage in the development of Marxism–Leninism". This new CCP charter officially consolidated "the ideas of Mao Zedong" as the ideological basis of the CCP. The program part of the charter included an unprecedented provision that Lin Biao is "the continuation of the work of Comrade Mao Zedong". The entire leadership of the party, government and army was concentrated in the hands of the Chairman of the CCP, his deputy and the Standing Committee of the Politburo of the Central Committee. During the Cultural Revolution, Mao's personality cult manifested itself in the ubiquitous wearing of badges depicting Chairman Mao, and people carrying around a Little Red Book with the writings of Mao, which would be studied and quoted from at every opportunity. There was even a "loyalty dance" () which people would perform in order to demonstrate their loyalty to the great leader. In propaganda writings, such as PLA's legendary communist soldier Lei Feng's Diary, loud slogans and fiery speeches significantly elevated the cult of Mao. The following quote epitomizes the Red Guards' thoughts surrounding Chairman Mao, in their manifesto they wrote: Academic Dongping Han writes that during the Cultural Revolution, rural villagers used the personality cult surrounding Mao Zedong as a political instrument to pursue their goals. Ordinary villagers used Mao's words as a de facto constitution which they could effectively use in political discourses. == Mao's reaction ==
Mao's reaction
In January 1965, before the Cultural Revolution, Mao Zedong expressed the need for personality cult in an interview with American journalist Edgar Snow, blaming the fall of the Soviet Union's Khrushchev on the lack of such a cult. Again in December 1970, Mao told Edgar Snow in another interview that "we all need some personality cult", admitting that the personality cult around him during the Cultural Revolution was necessary to oppose Liu Shaoqi (then President of China). Mao and the Central Committee of CCP wanted to completely control the interpretation and use of the Mao cult. Mao allowed the speech to be published, describing it privately as "the first time in my life that, on an important point, I have given way to another against my better judgment." At a 1970 Party meeting where Chen Boda proclaimed the "genius" of Mao's thinking, Mao criticized Chen for making a major political error. Mao likewise rebuffed Lin's effort to cite Mao's "genius" in China's constitution. Chen Boda lost power and became imprisoned in 1970 due to his support of Lin Biao. == Characteristics ==
Characteristics
Propaganda during the Cultural Revolution (1966) During the Chinese Cultural Revolution artists were condemned as counter revolutionaries, and their work was destroyed. Instead this was replaced with government made art that supported Maoism, and redirected efforts towards agriculture, industry and national defense, as well as concerns such as hygiene and family planning. Under the command of Lin Biao, the People's Liberation Army's efforts were increasingly employed to bolster the personality cult surrounding Mao, eventually creating Mao's god-like image. In addition to this revolutionary songs such as Mao Zedong is our sun or Hymn to Chairman Mao were sung by schoolchildren, soldiers, prisoners and office workers. These tunes were also played from loudspeakers installed on street corners, railway stations, dormitories, canteens and all major institutions. Artwork Images of Mao's face appeared everywhere, from portraits in schools and government buildings, to street signs and wall murals, even small shrines within private homes were not unusual. red was heavily featured and symbolized everything revolutionary, good and moral. Depictions of Mao often featured him as a benevolent father, bringing the Confucian mechanisms of obedience into play. The Great Four titles Emphasizing his ability to steer China's future, Mao was referred to as "the great leader Chairman Mao" () in public and he was entitled "the great leader, the great supreme commander, the great teacher and the great helmsman" () during the Cultural Revolution. This could also be influenced by the role Mao played in guiding the Red Army on the Long March to escape the Chinese Nationalist Party. The accounts by Mao and his followers during this time painted him as innovative, inspirational and strategically brilliant, an assessment at odds with the views of several historians. During the Cultural Revolution it became almost mandatory for all citizens to carry a copy, so that they could easily refer to it for guidance and become inspired. Failure to produce a copy when requested would often result in a punishment from the Red Guard, which varied from verbal harassment and beatings, to a prison sentence. The simplification of Mao's writings also finally gave access to the thoughts and ideas of communists to peasants and lower-class citizens, this helped to further solidify support for his cult of personality. Notable Quotes from the Little Red Book This phrase was first used during an emergency meeting of the CCP on 7 August 1927, at the beginning of the Chinese Civil War. A Paper Tiger refers to something or someone that claims or appears to be powerful and/or threatening, but actually has no real power. It was popularized by Mao Zedong, often using it against political opponents such as the U.S. Government. This quote from Mao emphasizes the struggle and difficulty of the communist revolution and the means by which he is willing to achieve it, suggesting that violence will be an unavoidable component of the revolution. Mao coined the phrase in his 1927 Report on an Investigation of the Peasant Movement in Hunan, in which Mao had described his theory that the peasantry would be the revolutionary class in China. Loyalty dance In the late 60s, during the Cultural Revolution, Mao's cult of personality reached new heights, with citizens performing a "Loyalty Dance" to express their love to the chairman. This simple dance did not involve much more than stretching one's arms from the heart to Mao's portrait, with movements originating from a folk dance popular in Xinjiang. It was frequently accompanied by revolutionary songs including "Beloved Chairman Mao", "Golden Hill of Beijing" or "Sailing the Seas Depends on the Helmsman". Some lyrics included the quote "No matter how close our parents are to us, they are not as close as our relationship with Mao", which was used to inspire a spirit of collective worship. A notable slogan related to the Loyalty Dance was the "Three Loyalties" (三忠于): loyalty to Chairman Mao; loyalty to Mao Zedong Thought; loyalty to Chairman Mao's revolutionary line. The loyalty dance was an everyday fixture of life in the late 1960s, which was practiced in order to display one's lifelong devotion to Mao Zedong and exercise total discipline. Nevertheless, by the 70's it was fleeting, and as the cultural revolution came to an end it rapidly waned. Mao had been given the mangos from a delegation from Pakistan, headed by foreign minister Mian Arshad Hussain, and sent them to a range of student groups in the capital. "The factories and universities that received the mangoes were overfilled with joy at this Great, Greatest, Happiest of Events." Part of the Mao cult was about preserving and showing the mangos: some were placed in glass, others were put in a jar of formaldehyde. In one case, water in a tank in which one of the mangos was being kept was given to factory workers, so they could "literally [be] filled with the spirit of Mao." == After Mao's death ==
After Mao's death
Chairman of the NPC Standing Committee Ye Jianying in 1979 described the time of Mao Zedong's reign as a "feudal fascist dictatorship". A different assessment was later given. In 1982, Article 10 was added to the Constitution of the Chinese Communist Party, forbidding "all forms of personality cult." == Legacy ==
Legacy
Mao is still the "galleon figure" of Chinese communism, he is still honored, Mao's monuments are still standing in the cities, and his image adorns Chinese banknotes, badges and stickers. Moreover - some of Mao's monuments were erected after his death. Mao's role continues to be celebrated in official narratives, in media, in commemorations, and often in popular sentiment. Mao Zedong has become a commercial brand in modern China. Academic Hang Tu observes that the posthumous, commercialized image of Mao has developed spontaneously and dynamically. The "Mao fever" of the 1990s included both commercialization of Mao's image and red culture broadly in consumer goods such as t-shirts, as well as new editions of Mao's writings and media emphasizing Mao's contribution. due to excessive public politicization and ideological chaos. The bad fate of tens of millions of people throughout China who have suffered from senseless and brutal campaigns should be considered a particularly serious legacy of the Mao regime. Estimates of the number of victims of the Maoist regime vary greatly. According to various sources, half a million up to 20 million died during the cultural revolution. Another 100 million were affected one way or another in its course. The number of victims of the "Great Leap Forward" was even greater, but since the majority of them were in the rural population, even the approximate number characterizing the scale of the disaster is unknown. The ideology of Maoism has also had a great influence on the development of leftists, including revolutionary movements in many countries of the world — the Khmer Rouge in Cambodia, the Shining Path in Peru, the Maoist Centre in Nepal, and the communist movements in the US and Europe. Meanwhile, China itself, after the death of Mao, in its economy has moved far from the ideas of Mao Zedong, preserving the communist ideology. The reform and opening up initiated by Deng Xiaoping in 1979 and continued by his followers made the Chinese economy market-based, with corresponding consequences for domestic and foreign policy. In China itself, the persona of Mao is evaluated extremely ambiguously. On the one hand, part of the population sees him as a hero of the Civil War, a strong ruler, a charismatic personality. Some older Chinese people are nostalgic for their confidence in the future, equality and the absence of corruption, which, in their opinion, existed in the era of Mao. On the other hand, many people cannot forgive Mao for the cruelty and mistakes of his massive campaigns, especially the cultural revolution. Today in China, it is allowed to speak openly about the role of Mao in the modern history of the country, discussions about the negative aspects of his rule are allowed, however, too harsh criticism is not welcomed and suppressed. In the PRC, the official formula for evaluating his activity remains the opinion given by Mao himself as a characteristic of Stalin's activity (as a response to the revelations in Khrushchev's secret report): 70 percent of victories and 30 percent of mistakes. In this way, the CCP is seeking recognition of its power in a situation where the bourgeois economy in the PRC is combined with communist ideology. and East Germany. The collage "Marilyn in the image of Mao" or "Marilyn/Mao" (created by the American photographer Philippe Halsman in 1952) turned into an artistic image used by many famous artists such as Salvador Dalí, Chinese artists Yu Juhan, and Hua Jimin. Chairman Mao badge Trading markets of Chairman Mao badges were common during the Cultural Revolution, particularly during the Exchange of Revolutionary Experience movement in which Red Guards travelled for free around the country. Maoist memorabilia began reemerging in the early 1990s, as teenagers who were too young to remember the era of the Cultural Revolution began to snap up Mao badges for their kitsch appeal. Moreover, in the 1990s, the markets were targeting Westerners with commodification. Cultural Revolution badges are rampant in markets frequented by Chinese and Westerners, and new replicas of badges are sold in luxury hotels and tourist sites only minutes from Mao's mausoleum. "Mao badge museums" can be toured at modest prices and an American catalogue advertised Mao badges for $12 a badge. Badges were most common from 1967 to 1969, when wearing them was considered a sign of loyalty to the Great Helmsman. There were many such badges. Icons with a portrait of Mao became a symbol of his cult of personality. An estimated 2 billion badges have been manufactured during the years of the cultural revolution. In 1969, Mao said that the country needed aluminum to produce aircraft, and they began to make less icons. == See also ==
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