At 16, she sold her first
cartoon to the
Public Ledger. Her work appeared in humor magazines and other periodicals, including ''
Collier's, Judge, Life. She also created illustrations for Country Gentleman and Ladies' Home Journal. By the late 1920s, she worked under the name "Marge" and had a syndicated comic strip, The Boy Friend
, her first syndicated comic strip, which ran from 1925 through 1926. This and another strip of hers, Dashing Dot
, both featuring female leads. Marge was friends with Oz author Ruth Plumly Thompson and illustrated her fantasy novel King Kojo'' (1933). In 1934,
The Saturday Evening Post requested Buell to create a strip to replace
Carl Anderson's
Henry. Buell created a little girl character in place of
Henrys little boy as she believed "a girl could get away with more fresh stunts that in a boy would seem boorish". The first single-panel installment ran in the
Post on February 23, 1935; in it, Lulu appears as a
flower girl at a wedding and strews the aisle with
banana peels. The single-panel strip continued in the
Post until the December 30, 1944, issue, and continued from then as a regular comic strip. Buell retained the rights, unusual for the time. Buell marketed
Little Lulu widely throughout the 1940s. Buell herself ceased drawing the strip in 1947, and in 1950
Little Lulu became a daily syndicated by
Chicago Tribune–New York News Syndicate and ran until 1969. After she stopped drawing the strip, Buell herself drew Lulu only for the lucrative Kleenex advertisements. ''
Paramount Pictures approached Buell in 1943 with a proposal to develop a series of animated shorts. She traveled to New York to meet with Paramount executives and tour the animation facilities, and there was introduced to William C. Erskine, who became her business representative. Thereafter, Little Lulu was widely merchandised, and was the first mascot for
Kleenex tissues; from 1952 to 1965 the character appeared in an elaborate animated billboard in
Times Square in New York City designed by
Artkraft Strauss. The character appeared in comic books, animated cartoons,
greeting cards and more.
Little Lulu comic books, popular internationally, were translated into
Arabic,
Dutch,
Finnish,
French,
Japanese,
Norwegian,
Portuguese,
Spanish,
Swedish and
Greek. Buell stopped drawing
Little Lulu in 1947, and the work was continued by others, while she kept creative control. Sketching and writing of the
Little Lulu comic book series was taken on by
John Stanley, who later drew
Nancy and Sluggo. Buell sold her
Little Lulu rights to
Western Publishing when she retired in 1971. ==Personal life==