Masstown Market was established in 1969 by the farmer Eric Jennings as a small
farm-gate retailer. Jennings started the business with less than 500 of funds; he borrowed some money from his neighbour and business partner to purchase the land for the market, and spent the initial months of operation working to pay him back. Recalling the transaction, Jennings noted that "back then you could do that. You could make a deal with a neighbour on nothing but a handshake." Initially known as "the fruit stand", Masstown Market benefited from the presence of campgrounds in the area, and the market had expanded threefold by 1973. A sign resembling the
Welcome to Fabulous Las Vegas sign was erected at Masstown Market in 2019. The sign reads "Welcome to Fabulous Masstown, Nova Scotia" and was created by Sid Sells Signs of
Truro. The sign drew mixed reactions; some residents thought it was out of place in Masstown, while others expressed their approval. The market completed a large solar installation in 2023 and began generating 230
kilowatts of energy.
Solar panels were installed on the roof of the 15,000-square-foot creamery and butchery building, on
ground mounts, and on the pharmacy. Hodgepodge ingredients at Masstown Market.jpg|Local produce at Masstown Market Masstown Creamery and Butchery.jpg|The Masstown Creamery and Butchery ==References==