Despite having widespread interests in a number of commercial areas, the LMS was first and foremost a railway organisation. It operated in all four constituent countries of the United Kingdom, The company operated around 7,000 route miles of railway line, servicing 2,944 goods depots and 2,588 passenger stations, using 291,490 freight vehicles, 20,276 passenger vehicles and 9,914 locomotives.
Commercial organisation For nearly ten years after its formation, the LMS had been run using a similar organisational structure to one of its constituents, the
Midland Railway. In practice this meant that the commercial managers found themselves subservient to the needs of the operating departments. This changed in 1932 when a major restructuring was completed, In 1938 it opened a
School of Transport in Derby to train its staff in best railway practice.
Railway posters The LMS's commercial success in the 1920s resulted in part from the contributions of English painter,
Norman Wilkinson. In 1923, Wilkinson advised Superintendent of Advertising and Publicity of the LMS, T.C Jeffrey, to improve rail sales and other LMS services by incorporating fine art into the design of their advertisement posters. In this time, fine art already had a distinguished association in Europe and North America with good taste, longevity and quality. Jeffrey wanted LMS’ commercial image to align with these qualities and therefore accepted Wilkinson's advice. For the first series of posters, Wilkinson personally invited 16 of his fellow alumni from the
Royal Academy of London to take part. In letter correspondence, Wilkinson outlined the details of the LMS proposal to the artists. The artist fee for each participant was £100. The railway poster would measure 50 X 40 inches. In this area, the artist's design would be reproduced as a
photolithographic print on double royal satin paper, filling 45 X 35 inches. The mass-produced posters were pasted inside railway stations in England, Northern Ireland, Scotland and Wales. LMS decided the subject advertised, but choices of style and approach were left to the artist's discretion. LMS’ open design brief resulted in a collection of posters that reflected the large capacity of destinations and experiences available with the transport organisation. For the
Irish Free State, Wilkinson designed a poster in 1927 encouraging the public to avail of the LMS ferry and connecting boat trains to Ireland. For this promotion, Wilkinson's design was accompanied with four posters of Ireland by Belfast modernist painter,
Paul Henry. The commercial success of Wilkinson and Jeffrey's collaboration manifested between 1924 and 1928, with public sale of 12,000 railway posters.
Charter and excursion traffic Charter and
excursion trains were a significant source of revenue and the LMS became a specialist in the movement of large numbers of people, with locomotives and rolling stock often kept in operation just to service such seasonal traffic. In one year, the LMS ran 43 special trains to take spectators to the
Grand National at
Aintree, with a further 1,456 run in connection with the
Blackpool Illuminations.
Keswick in the English
Lake District, The effect of these improvements was significant, with receipts from passenger traffic increasing by £2.9 million () between 1932 and 1938. A number of premium services were offered, culminating in 1937 with the launch of the
Coronation Scot, between
London St Pancras and
Glasgow St Enoch,
The Palatine and was even more varied than passenger services, catering for a range of goods from fresh perishables such as milk, fish and meat through to bulk minerals and small consignments sent point to point between individuals and companies. Particularly notable were the
Toton–
Brent coal trains, which took coal from the Nottinghamshire coalfield to London. ==Traction and rolling stock==