MarketMore Life
Company Profile

More Life

More Life is the fifth commercial mixtape by Canadian rapper Drake. It was released on March 18, 2017, through Young Money Entertainment, Cash Money Records, and Republic Records. Described and marketed as a playlist, some publications have referred to it as a mixtape. Production of More Life was handled by a variety of record producers, including 40, Frank Dukes, Boi-1da, Murda Beatz, T-Minus, Nineteen85, and Kanye West, among others. An ensemble of guest vocalists also appear, including West, Young Thug, Giggs, Skepta, Quavo, Travis Scott, 2 Chainz, Jorja Smith, Sampha, and PartyNextDoor.

Background
Following the project's announcement, Drake described More Life as "a body of work [he's] creating to bridge the gap between [any] major releases". He further commented on the project during an interview with Complex, detailing his intention to "[create] a playlist to give you a collection of songs that become the soundtrack to your life". More Life was subject to many speculative release dates, with it initially set for December 2016. However, it was pushed back to January after Drake suffered an ankle injury on the Summer Sixteen Tour. Further dates were also rumored up until the official announcement in March 2017 of the project's release. More Life borrows its name from a Jamaican slang phrase to wish someone well, popularized by dancehall artist Vybz Kartel, whom Drake has called one of his "biggest inspirations" for his own dancehall-inflected sound. The last song on the record, "Do Not Disturb" mentions "Club Palazzo in the Bridge". This is a reference to a now defunct nightclub in the northwest Toronto suburb of Woodbridge, Ontario. ==Musical style==
Musical style
More Life has been characterized as hip hop, and dancehall with elements of grime, trap, Afrobeats, and pop. == Artwork ==
Artwork
The cover art of the project features a photo of Drake's father, Dennis Graham, taken in the 1970s. The photo is surrounded by a black border with the subtitle "A Playlist By October Firm" written below the photo. The original version of the cover art released in October 2016 on Drake's Instagram did not feature the black border or subtitle. Billboards Tatiana Cirisano listed the album cover as one of the best of 2017. ==Promotion==
Promotion
More Life was preceded by three singles: "Fake Love", "Sneakin'" featuring 21 Savage, and "Two Birds, One Stone". The songs premiered on October 23, 2016, during Drake's thirtieth birthday edition of OVO Sound Radio. The episode also housed Drake's collaboration with Dave on "Wanna Know (Remix)". Drake further previewed two additional songs on February 17, 2017, during appearances at the Paper Soho Club in London. On March 11, he announced the release date as March 18, via commercials released through Instagram. It initially premiered on the 39th episode of OVO Sound Radio at 6:30 pm. EST. Singles The mixtape's lead single, "Fake Love", was released for digital download on October 29, 2016. The song was produced by Vinylz and Frank Dukes. The mixtape's second single, "Passionfruit", was released to rhythmic contemporary radio on March 28, 2017. The song was produced by Nana Rogues. The song features guest appearances from American rappers Quavo and Travis Scott, while the production was handled by Murda Beatz, with co-production by Cubeatz. The song features a guest appearance from American rapper Kanye West, while the production was handled by 40 and Kanye West himself, with additional production by Noah Goldstein. The song peaked at number 54 on the US Billboard Hot 100. ==Critical reception==
Critical reception
More Life was met with generally positive reviews. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, the mixtape received an average score of 79, based on 25 reviews. David Turner of The Guardian said, "Even if the album lacks the humor of the Views songs "9" or "Childs Play"—no line here bests "Why you gotta fight with me at Cheesecake / You know I love to go there"—the breadth of styles recalls his 2012–2015 SoundCloud that found space for both Fetty Wap and James Blake remixes". Kitty Empire of The Observer said, "By definition, More Life has sprawl in-built, so judicious use of the skip function is required, but this is high-quality filler". Year-end lists ==Commercial performance==
Commercial performance
Worldwide, on the day of its release, More Life broke streaming records on both Spotify and Apple Music. The tracks of the album achieved a total of 61.3 million streams on Spotify in a single day, breaking the previous record of 56.7 million for ÷ by Ed Sheeran, in early March 2017. On Apple Music, the tracks of the album achieved a total of 89.9 million streams on the day of release (not including the number of listeners during the OVO Sound Radio debut of the album on Beats 1), setting the record of most streams of an album in a single day on Apple Music, as well as any single streaming service, and beating Spotify's number by almost 30 million streams. On the chart dated April 8, More Life topped the US Billboard 200 and set a streaming record, earning 505,000 album-equivalent units, of which 226,000 were pure sales. The project achieved these sales figures in only five and a half days of sales as it dropped late on a Saturday. By the end of 2017, More Life had accumulated 2,227,000 album-equivalent units in the United States, with 363,000 being pure sales. ==Track listing==
Track listing
Notes • signifies a co-producer • signifies an additional producer • signifies an additional music contribution • "Get It Together" features uncredited outro vocals by Burna Boy Sample credits • "Free Smoke" contains a sample of "Roll Up", written by Marvin Bernard, Bryan Antoine and Daniel Sewell, performed by Tony Yayo featuring Danny Brown; and excerpts from "Building a Ladder", written by Paul Bender, Simon Mavin, Perrin Moss and Naomi Saalfield, performed by Hiatus Kaiyote. • "Jorja Interlude" contains an interpolation of "Doing It Wrong", written by Aubrey Graham, Noah Shebib and Don McLean, performed by Drake. • "Get It Together" contains uncredited reworked elements of "Superman", written by Nkosinathi Maphumulo and Busisiwe Nqwiliso, performed by Black Coffee featuring Bucie; and an uncredited sample of "More Life", written and performed by Burna Boy. • "Blem" contains an interpolation of "All Night Long", written and performed by Lionel Richie. • "Teenage Fever" contains elements of "If You Had My Love", written by Rodney Jerkins, Jennifer Lopez, Fred Jerkins III, LaShawn Daniels and Cory Rooney, performed by Jennifer Lopez. • "KMT" contains a sample of Sonic the Hedgehogs "His World"; and "Shutdown", performed by Skepta. • "Glow" contains a sample of "Devotion", written by Philip Bailey and Maurice White, performed by Earth, Wind & Fire; excerpts from "6 8", written and performed by Gabriel Garzón-Montano; and excerpts from "Jungle", written by Aubrey Graham, Noah Shebib and Kenza Samir, performed by Drake. • "Since Way Back" contains a sample of "Clipped Wings", written by Robert Sylvester Kelly and Warryn Campbell, performed by R. Kelly. • "Do Not Disturb" contains elements of "Time", performed by Snoh Aalegra. == Personnel ==
Personnel
Credits adapted from mixtape's liner notes. • Snoh Aalegra – backing vocals (track 22) • Aaron Ahmad – assistant engineer (track 22) • Harley Arsenault – engineer (tracks 9, 17, 21, 22), assistant engineer (track 20) • Chris Athens – mastering engineer • Baka Not Nice – backing vocals (tracks 1, 9) • Black Coffee – vocals (track 5) • Boi-1da – producer (tracks 1, 22) • Noel Cadastre – engineer (tracks 1–7, 9, 11–20, 22) • Noel "Gadget" Campbell – mixing (all tracks) • Cubeatz – co-producers (tracks 2, 11) • Deejae – additional production (track 12) • Drake – vocals (all tracks) • Charles "Bricks" Driggers – Young Thug vocal engineer (tracks 12, 21) • Frank Dukes – producer (tracks 6, 20), keyboards (track 20), additional music (track 6) • FLR – additional production (track 19) • FrancisGotHeat – producer (track 8) • Giggs – vocals (tracks 2, 15) • Noah Goldstein – producer and engineer (track 18) • Hagler – producer (track 14) • Beres Hammond – additional vocals (track 21) • Dave Huffman – assistant mastering engineer • iBeatz – producer (track 9) • Jazzfeezy – producer (track 17) • Zoë Kravitz – additional vocals (track 3) • Wallis Lane – producer (track 13) • Supah Mario – producer (track 21) • M3rge – co-producer (track 19) • Gregg Moffett – assistant engineer (tracks 3, 16) • MSM – engineer (track 10) • Moodymann – additional vocals (track 3) • Murda Beatz – producer (tracks 2, 11) • Nineteen85 – producer (tracks 5, 6) • Edgar Nabeyin Panford – additional production (track 13) • PartyNextDoor – producer, vocals, and engineer (track 19) • Chef Pasquale – producer (track 15) • Ness Pasquale – producer (track 15) • Noland Presley – 2 Chainz vocal engineer (track 12) • Quavo – vocals and engineer (track 11) • Allen Ritter – additional production (track 1), co-producer (track 22) • Nana Rogues – producer (tracks 3, 10) • G. Ry – producer (tracks 13, 19) • Dirty Saj – Giggs vocal engineer (tracks 2, 15) • Sampha – vocals (track 8) • Steve Samson – producer (track 17) • Travis Scott – vocals and engineer (track 11) • Noah "40" Shebib – producer (tracks 4, 16, 18, 19), engineer (tracks 3, 16, 18), additional production (tracks 5, 22) • Jorja Smith – vocals (track 5) • Stwo – producer (tracks 5, 16) • Symbolyc One – producer (track 21) • William Sullivan – assistant engineer (track 18) • T-Minus – producer (tracks 7, 12) • Vinylz – producer (track 20) • Young Thug – vocals (tracks 12, 21) • 2 Chainz – vocals (track 12) • Kanye West – producer and vocals (track 18) • Finis "KY" White – 2 Chainz vocal mixing (track 12) • Carl "Dennis" Willets – Giggs vocal engineer (tracks 2, 15) • Akira Woodgrain – additional music (track 1) ==Charts==
Charts
Weekly charts Year-end charts Decade-end charts == Certifications ==
tickerdossier.comtickerdossier.substack.com