Ratings Below, "rank" refers to how well
Veronica Mars rated compared to other television series which aired during primetime hours of the corresponding
television season. The television season begins in September of any given year and ends during the May of the following year. "Viewers" refers to the average number of viewers for all original episodes broadcast during the television season in the series' regular timeslot. "Rank" is shown with the total number of series airing on the six/five major English-language networks in a given season. The "season premiere" is the date that the first episode of the season aired. Similarly, the "season finale" is the date that the final episode of the season aired.
Critical reception Although not a ratings success, the series was a critical success from its first season. Robert Abele of
LA Weekly said "in this smart, engaging series about a former popular girl turned crime-solving high school outcast, the hard-boiled dialogue comes from its teen protagonist's mouth in a way that stabs any potential cutesiness in the heart with an ice pick." In her review, Paige Wiser of the
Chicago Sun Times said that "on
Veronica Mars, wholesome is out; gritty reality is in. The show never soft-pedals the timeless, fundamental truth that high school is hell."
Joyce Millman of
The Phoenix felt that the series was "a character study masquerading as a high-school drama".
Joy Press of
The Village Voice saw the series as "a sharp teen noir in the making. Tinged with class resentment and nostalgia for Veronica's lost innocence, this series pulses with promise." Michael Abernethy of
PopMatters said that "intrigue, drama, and humor,
Veronica Mars is also a lesson book for the disenfranchised. Few TV series aim so high; even fewer succeed so well."
James Poniewozik of
Time labeled it as one of the six best dramas on television. He praised Bell as "a captivating star", and said that the series "uses its pulp premise to dramatize a universal teen experience: that growing up means sleuthing out the mystery of who you really are." Kay McFadden of
The Seattle Times called the series an update to the "classic California film noir". She felt that
Veronica Mars was the best new series on UPN, and that the title character was potentially "this season's most interesting character creation". McFadden described the series as "
Alias in its attitude,
Raymond Chandler in its writing and
The O.C. in its class-consciousness."
Stephanie Zacharek of
Salon praised the first-season finale for being "just the sort of satisfying capper you look for in a series that, week after week, keeps you asking questions." 's performance as
Veronica Mars was praised, and several critics felt that she should have been nominated for an
Emmy Award.
Veronica Mars was also positively received by other writers.
Joss Whedon, who made a guest appearance in the second-season episode "
Rat Saw God", said that it was the "Best. Show. Ever. Seriously, I've never gotten more wrapped up in a show I wasn't making, and maybe even more than those [...] These guys know what they're doing on a level that intimidates me. It's the
Harry Potter of shows."
Stephen King described the series as "
Nancy Drew meets
Philip Marlowe, and the result is pure nitro. Why is
Veronica Mars so good? It bears little resemblance to life as I know it, but I can't take my eyes off the damn thing."
Ed Brubaker called it "the best mystery show ever made in America." Despite being a critical success throughout its run, criticisms began to emerge in its third season. Keith McDuffee of
TV Squad described the third season as "disappointing," mainly because the episodes offered nothing new: "most fans of
Veronica Mars felt that season three was clearly its weakest." Eric Goldman of
IGN said that the main issue was the shift in the overall tone, with a lighter feeling than the previous seasons. He felt that Logan had been most affected by the tone change, robbed of his darker aspects, and changed into an "increasingly extraneous character." Goldman felt that despite the concerns over the final five episodes, the series ended with "three very strong episodes, with lots of strong dialogue and Veronica proving again just how tough she can be, and what a strong character she is." Goldman concluded that although the third season "was very choppy," it still had "plenty of witty dialogue and a continually engaging performance by Kristen Bell as the title character."
Fox News Channel's Bridget Byrne pointed out that Veronica had "gone from punky to—dare we say—preppy" in the third season. Byrne further explained that "with her quick, bright wit and sharp eye for life's darker moments [Veronica] has left high school and is going to college, doffing her dark threads and spiked tresses for something a little more stylish." The series, described as a "critical darling", appeared on a number of fall television best lists. In 2005, the series was featured on
AFI's TV Programs of the Year, and on the lists of
MSN TV,
The Village Voice, the
Chicago Tribune,
People Weekly and the
Pittsburgh Post-Gazette. In 2006, the series was ranked number one on the lists of Ain't It Cool News and the
Chicago Sun-Times, and was ranked number six by
Metacritic. In 2007, the series ranked number 18 on
TV Guides list of the "Top Cult Shows Ever". In 2008,
AOL TV ranked
Veronica Mars the 10th Best School Show of All Time. The same year, British film magazine
Empire ranked it number 48 in their list of the "50 Greatest TV Shows of All Time". The magazine said that "smart storylines and witty riffs on pop culture pepper the scripts, while Kristen Bell lent ballsy charm to the title role and ensured that every episode of the show's three seasons was television gold. Its untimely cancellation was a slap in the face that still smarts to this day."
Empire named "
Not Pictured" the best episode of the series. In 2010,
Kristin dos Santos of
E! ranked
Veronica Mars number 8 on her list, "Top 20 TV Series of the Past 20 Years".
The A.V. Club named it the 15th best TV series of the 2000s (decade). In 2012,
Entertainment Weekly listed the show at #13 in the "25 Best Cult TV Shows from the Past 25 Years", with the comments, "It's not easy telling the story of a girl's mission to solve her best friend's murder – while also investigating her own rape – but creator Rob Thomas' tough assignment was made easier by putting the tirelessly smart and snarky Veronica Mars on the case. Her wry one-liners injected much-needed lightness into sometimes grim mysteries." In 2020, Briana Kranich of
Screen Rant ranked
Veronica Mars as the top contender of
The 10 Best TV Teen Heroines.
Fandom Veronica Mars has attracted a loyal and dedicated fan base. A group of fans calling themselves the "Cloud Watchers" organized several campaigns to bring more viewers to the series to ensure its continuation. The group hired a plane to fly over the CW offices, carrying a banner reading "Renew
Veronica Mars." The group hired street teams in New York, Los Angeles, Philadelphia, and Chicago to distribute 30,000 fliers advertising the series' return after its midseason hiatus in the third season. The "Cloud Watchers" raised $50,000 in donations and through the sale of
Veronica Mars clothing and
tchotchkes. Upon the cancellation of the series, fans sent more than 10,000
Mars Bars to the CW, At the end of the same episode, Veronica in voiceover remarks "Well, you know what they say: 'Veronica Mars, she's a marshmallow.'"
Awards and nominations ==Distribution==