Founding and 19th century A predecessor to
The Wall Street Journal was the Kiernan News Agency founded by
John J. Kiernan in 1869. In 1880, Kiernan hired
Charles H. Dow and
Edward D. Jones as reporters. On a recommendation of
Collis Potter Huntington, Dow and Jones co-founded their own news service,
Dow Jones and Company, with fellow Kiernan reporter
Charles Bergstresser. Dow Jones was headquartered in the basement of 15 Wall Street, the same building as Kiernan's company next to the
New York Stock Exchange Building. The first products of
Dow Jones & Company, the publisher of the
Journal, were brief news bulletins, nicknamed
flimsies, hand-delivered throughout the day to traders at the
stock exchange. In 1883, they were aggregated in a printed daily summary called the ''Customers' Afternoon Letter'', sold for $1.50 per month compared to the $15 a month Dow Jones bulletin service. Dow Jones opened its own printing press at
71 Broadway in 1885. Beginning July 8, 1889, the
Afternoon Letter was renamed
The Wall Street Journal. The debut issue of the
Journal was four pages long, with dimensions of 20 3/4 × 15 1/2 inches and cost of $0.02 per copy. In its early days, the
Journal had "a tedious, blow-by-blow account of the day's business without benefit of editing," wrote Edward E. Scharff in 1986. For nearly 40 years, the front page had a four-column format, with the middle two devoted to news briefs and the farther two filled with advertisements for brokerage services. The
Journal focused on stories from news wires and listings of stocks and bonds, while occasionally covering sports or politics. One front-page story on the debut edition of
The Wall Street Journal was a raw wire report about the boxing match between
John L. Sullivan and
Jake Kilrain, with varying accounts of the fight citing
The Boston Globe, the
Baltimore American, and anonymous sources. Seldom did
The Wall Street Journal publish analysis or opinion articles in its early decades. In addition to a private wire to
Boston, the
Journal had reporters communicate via telegraph from Washington, Philadelphia, Chicago, Pittsburgh,
Albany, and London. In 1896, the
Journal began publishing two separate Dow Jones stock indicies, the
Dow Jones Industrial Average and
Dow Jones Railroad Average. The first morning edition of the
Journal was published on November 14, 1898. By the late 1890s, daily circulation reached 7,000. Charles Dow wrote the first "Review and Outlook" column on April 21, 1899, a front-page editorial column explaining stock prices in terms of human nature; Dow's thinking would later be known as the
Dow theory. Scharff regarded Dow's essays from 1899 to 1902 as "stock market classics".
20th century In the months before his death in 1902, Dow arranged to sell Dow Jones and the
Journal to
Clarence W. Barron, the
Boston correspondent for the
Journal since 1889, for $130,000 (). Because Barron had financial difficulties, his wife Jessie Waldron Barron made the $2,500 down payment to buy Dow Jones in 1902; Clarence would first own a Dow Jones share about ten years later. Under Barron's ownership,
Thomas F. Woodlock was editor of the
Journal from 1902 to 1905. By the end of Woodlock's tenure, daily circulation for the
Journal rose from 7,000 to 11,000.
William Peter Hamilton became lead editorial writer in 1908, a time when the
Journal began reflecting the views of Barron. Hamilton wrote what Scharff considered "daily sermons in support of free-market capitalism". Barron and his predecessors were credited with creating an atmosphere of fearless, independent financial reporting—a novelty in the early days of
business journalism. In 1921, ''
Barron's'', the United States's premier financial weekly, was founded. Scharff described the newspaper in the Barron era as "Wall Street's public defender" against regulatory efforts by the U.S. Congress. Circulation continued to rise, reaching 18,750 to 1920 and 52,000 briefly in 1928. Barron died in 1928, a year before
Black Tuesday, the stock market crash that greatly affected the
Great Depression in the United States. Barron's descendants, the
Bancroft family, would continue to control the company until 2007. Hogate envisioned expanding the scope of the
Journal to a "more general business paper" beyond stock and bond numbers. Expanding westward,
The Wall Street Journal debuted a West Coast edition on October 21, 1929,
The Wall Street Journal Pacific Coast Edition. The
Pacific Coast Edition focused on California businesses and replicated some items from the regular
Wall Street Journal; however, its circulation never exceeded 3,000, and the Great Depression led numerous subscription cancellations. By 1931,
Bernard Kilgore became news editor for
The Wall Street Journal, having joined the
Journal copy desk in 1929. He began writing a column for the
Pacific Coast Edition called "Dear George", a feature explaining obscure financial topics in simpler, plain rhetoric. "Dear George" sharply contrasted with other
Wall Street Journal articles that relied on jargon that was incomprehensible even to its own reporters. The Eastern edition of the
Journal began carrying "Dear George", and beginning in 1932, Kilgore wrote "Dear George" three times a week from New York for the
Journal. Then in 1934, Kilgore began writing a daily news digest "What's News" for the
Journal front page. Kilgore's writings attracted the attention of the White House; President
Franklin D. Roosevelt publicly recommended Kilgore's work about pension payments for World War I veterans and a Supreme Court decision on the
National Industrial Recovery Act of 1933. However, the
Journal continued to struggle financially, with circulation stagnant at 32,000 in 1940. Most editions were only 12 to 14 pages long, and Dow Jones made only $69,000 of profits on $2 million of revenue, mostly due to its news ticker. Scharff observed a lack of coverage about a possible U.S. role in
World War II. In the 1940s, Dow Jones took steps to restructure the
Journal. Kilgore was named managing editor of the
Journal in 1941 and Dow Jones CEO in 1945. The first strike affecting a
Journal printing plant was a three-day strike at
Silver Spring, Maryland, in 1967; that would be followed by a weeklong strike by truck drivers at the
South Brunswick, New Jersey, in 1970. interviewed by
WSJ in the
Oval Office in February 1985 The period from 1971 to 1997 brought about a series of launches, acquisitions, and joint ventures, including "
Factiva",
The Wall Street Journal Asia,
The Wall Street Journal Europe, the WSJ.com website, Dow Jones Indexes,
MarketWatch, and "WSJ Weekend Edition". In 2007,
News Corp. acquired Dow Jones.
WSJ., a luxury lifestyle magazine, was launched in 2008. A complement to the print newspaper,
The Wall Street Journal Online, was launched in 1996 and has allowed access only by subscription from the beginning. A weekly (later daily) crossword edited by
Mike Shenk was introduced in 1998.
21st century with
Wall Street Journal correspondent
Karen Elliott House in 2002 In 2003, Dow Jones began to integrate reporting of the
Journal print and online subscribers together in
Audit Bureau of Circulations statements. In 2007, it was commonly believed to be the largest paid-subscription news site on the Web, with 980,000 paid subscribers. In May 2008, an annual subscription to the
digital edition of
The Wall Street Journal cost $119 for those who do not have subscriptions to the print edition. By June 2013, the monthly cost for a subscription to the online edition was $22.99, or $275.88 annually, excluding introductory offers. Digital subscription rates increased dramatically to $443.88 per year as its popularity increased over print, with first-time subscribers paying $187.20 per year. On November 30, 2004, Oasys Mobile and
The Wall Street Journal released an app that would allow users to access content from
The Wall Street Journal Online via their mobile phones. In September 2005, the
Journal launched a weekend edition, delivered to all subscribers, which marked a return to Saturday publication after a lapse of some 50 years. The move was designed in part to attract more consumer advertising. In 2007, the
Journal launched a worldwide expansion of its website to include major foreign-language editions. The paper had also shown an interest in buying the rival
Financial Times.
Design changes The nameplate is unique in having a period at the end. Front-page advertising in the
Journal was re-introduced on September 5, 2006. This followed similar introductions in the European and Asian editions in late 2005. After presenting nearly identical front-page layouts for half a century always six columns, with the day's top stories in the first and sixth columns, "What's News" digest in the second and third, the "A-hed" feature story in the fourth (with 'hed' being jargon for
headline) and themed weekly reports in the fifth column the paper in 2007 decreased its
broadsheet width from 15 to 12inches while keeping the length at 22inches, to save
newsprint costs. News design consultant
Mario García collaborated on the changes. Dow Jones said it would save $18million a year in newsprint costs across all
The Wall Street Journal papers. This move eliminated one column of print, pushing the "A-hed" out of its traditional location (though the paper now usually includes a quirky feature story on the right side of the front page, sandwiched among the lead stories). The paper uses ink dot drawings called
hedcuts, introduced in 1979 and originally created by
Kevin Sprouls, in addition to photographs, a method of illustration considered a consistent visual signature of the paper. the
Journal still heavily employs the use of
caricatures, including those by illustrator
Ken Fallin, such as when
Peggy Noonan memorialized then-recently deceased newsman
Tim Russert. The use of color photographs and graphics has become increasingly common in recent years with the addition of more "lifestyle" sections. The daily was awarded by the
Society for News Design World's Best Designed Newspaper award for 1994 and 1997.
News Corporation and News Corp On May 2, 2007,
News Corporation made an unsolicited takeover bid for
Dow Jones, offering $60 per share for stock that had been selling for $36.33 per share. The
Bancroft family, which controlled more than 60% of the voting stock, at first rejected the offer, but later reconsidered its position. Three months later, on August 1, 2007, News Corporation and Dow Jones entered into a definitive merger agreement. The $5billion sale added
The Wall Street Journal to
Rupert Murdoch's news empire, which already included
Fox News Channel,
Fox Business Network, London's
The Times, the
New York Post, and the
Fox flagship station WNYW (Channel 5) and
MyNetworkTV flagship
WWOR (Channel 9). On December 13, 2007, shareholders representing more than 60 percent of Dow Jones's voting stock approved the company's acquisition by News Corporation. In an editorial page column, publisher
L. Gordon Crovitz said the Bancrofts and News Corporation had agreed that the
Journals news and opinion sections would preserve their editorial independence from their new corporate parent. A special committee was established to oversee the paper's editorial integrity. When the managing editor
Marcus Brauchli resigned on April 22, 2008, the committee said that News Corporation had violated its agreement by not notifying the committee earlier. However, Brauchli said he believed that new owners should appoint their own editor. A 2007
Journal article quoted charges that Murdoch had made and broken similar promises in the past. One large shareholder commented that Murdoch has long "expressed his personal, political and
business biases through his newspapers and television stations". Former
Times assistant editor
Fred Emery remembers an incident when "Mr. Murdoch called him into his office in March 1982 and said he was considering firing
Times editor
Harold Evans. Mr. Emery says he reminded Mr. Murdoch of his promise that editors couldn't be fired without the independent directors' approval. 'God, you don't take all that seriously, do you?' Mr. Murdoch answered, according to Mr. Emery." Murdoch eventually forced out Evans. In 2011,
The Guardian found evidence that the
Journal had artificially inflated its European sales numbers, by paying Executive Learning Partnership for purchasing 16% of European sales. These inflated sales numbers then enabled the
Journal to charge similarly inflated advertising rates, as the advertisers would think that they reached more readers than they actually did. In addition, the
Journal agreed to run "articles" featuring Executive Learning Partnership, presented as news, but effectively advertising. The case came to light after a Belgian
Wall Street Journal employee,
Gert Van Mol, informed Dow Jones CEO
Les Hinton about the questionable practice. As a result, the then
Wall Street Journal Europe CEO and Publisher Andrew Langhoff was fired after it was found out he personally pressured journalists into covering one of the newspaper's business partners involved in the issue. Since September 2011, all the online articles that resulted from the ethical wrongdoing carry a
Wall Street Journal disclaimer informing the readers about the circumstances in which they were created. The
Journal, along with its parent Dow Jones & Company, was among the businesses News Corporation spun off in 2013 as the new
News Corp. In November 2016, in an effort to cut costs, the
Journal editor-in-chief,
Gerard Baker, announced layoffs of staff and consolidation of its print sections. The new "Business & Finance" section combined the former "Business & Tech" and "Money & Investing" sections. The new "Life & Arts" section took the place of "Personal Journal" and "Arena". In addition, the
Journal "Greater New York" coverage was reduced and moved to the main section of paper. The section was shuttered on July 9, 2021. A 2018 survey conducted by
Gallup and the
Knight Foundation found that
The Wall Street Journal was considered the third most-accurate and fourth most-unbiased news organization among the general public, tenth among
Democrats, and second among
Republicans. In an October 2018
Simmons Research survey of 38 news organizations,
The Wall Street Journal was ranked the most trusted news organization by Americans.
Joshua Benton of the
Nieman Journalism Lab at
Harvard University wrote that the paper's "combination of respected news pages and conservative editorial pages seem to be a magic formula for generating trust across the ideological spectrum." From 2019 through 2022, the
Journal partnered with
Facebook to provide content for the social-media site's "News Tab". Facebook paid the
Journal in excess of $10 million during that period, terminating the relationship as part of a broader shift away from news content. On June 13, 2022, the
Journal launched a
product review website called
Buy Side. The website remains free and has a distinct team from the
Journal newsroom. The next month the paper laid off another five people from its standards and ethics team. In April, the paper laid off at least 11 people from its video and social media desks. In May, the
Journal cut six editorial staff positions from its
Hong Kong bureau and another two reporter jobs in
Singapore. Moving forward the paper will shift its focus in the region from Hong Kong to Singapore with new the creation of several new jobs at that bureau. More staff were laid off a few weeks later amid further restructuring, including at least eight reporters.
Recent milestones •
WSJ Noted., a monthly digital magazine, launches on June 30, 2020, in a bid to attract younger readers. • WSJ Live became available on mobile devices in September 2011. •
WSJ Weekend, the weekend newspaper, expanded September 2010, with two new sections: "Off Duty" and "Review". • "Greater New York", a stand-alone, full-color section dedicated to the
New York metro area, ran from April 2010 until July 2021. •
WSJ Weekend, formerly called ''Saturday's Weekend Edition'': September 2005. • Launch of ''Today's Journal
, which included both the addition of Personal Journal
and color capacity to the Journal'': April 2002. • Launch of
The Wall Street Journal Sunday: September 12, 1999. A four-page print supplement of original investing news, market reports and personal-finance advice that ran in the business sections of other U.S. newspapers.
WSJ Sunday circulation peaked in 2005 with 84 newspapers reaching nearly 11 million homes. The publication ceased on February 7, 2015. •
Friday Journal, formerly called
First Weekend Journal: March 20, 1998. • WSJ.com launched in April 1996. • First three-section
Journal: October 1988. ,
The Wall Street Journal had a global news staff of around 2,000 journalists in 85 news bureaus across 51 countries. , it had 26 printing plants. Regularly scheduled sections are: • Section One: Every day; corporate news, as well as political and economic reporting and the opinion pages • Marketplace: Monday through Friday; coverage of health, technology,
media, and
marketing industries (the second section was launched June 23, 1980) • Money and Investing: Every day; covers and analyzes international financial markets (the third section was launched October 3, 1988) • Personal Journal: Published Tuesday through Thursday; covers personal investments,
careers and cultural pursuits (the section was introduced April 9, 2002) • Off Duty: Published Saturdays in WSJ Weekend; focuses on fashion, food, design, travel and gear/tech. The section was launched September 25, 2010. • Review: Published Saturdays in WSJ Weekend; focuses on essays, commentary, reviews and ideas. The section was launched September 25, 2010. • Mansion: Published Fridays, focuses on high-end real estate. The section was launched October 5, 2012. • WSJ Magazine: Launched in 2008 as a quarterly, this luxury magazine supplement distributed within the U.S., European and Asian editions of
The Wall Street Journal grew to 12 issues per year in 2014. In addition, several columnists contribute regular features to the
Journal opinion page: • Mondays: Americas by
Mary O'Grady • Wednesdays: Business World by
Holman W. Jenkins Jr. • Thursdays: Wonder Land by
Daniel Henninger • Fridays: Potomac Watch by
Kimberley Strassel • Weekend Edition: Rule of Law, The Weekend Interview (variety of authors), Declarations by
Peggy Noonan In addition to editorials and columns from the printed newspaper, wsj.com carries two daily web-only opinion columns: •
Best of the Web Today by
James Taranto, the editor of the former OpinionJournal.com website (no subscription required). •
Political Diary edited by
Holman W. Jenkins Jr. and featuring
John Fund (separate subscription required). In addition to these regular opinion pieces, on Fridays the
Journal publishes a religion-themed op-ed, titled "Houses of Worship", written by a different author each week. Authors range from the
Dalai Lama to cardinals.
Style & Substance Style & Substance is a monthly bulletin on
English language usage. Each issue discusses specific language issues from the perspective of the WSJ's copyeditors according to the newspaper's internal
stylebook. The first issue of
Style & Substance was published in 1987 under the direction of front page editor Paul R. Martin. Front page editor Bill Power and online editor Jennifer Hicks succeeded him in 2013. The
Journal announces major stylistic changes through the bulletin, such as the newspaper's abandonment of
courtesy titles in 2023.
WSJ. WSJ. is
The Wall Street Journals luxury lifestyle magazine. Its coverage spans art, fashion, entertainment, design, food, architecture, travel and more. Sarah Ball is Editor in Chief and Omblyne Pelier is Publisher. Launched as a quarterly in 2008, the magazine grew to 12 issues a year for 2014. The magazine is inserted into the weekend U.S. edition of
The Wall Street Journal and is available on WSJ.com and in the newspaper's iPad app.
Penélope Cruz,
Carmelo Anthony,
Woody Allen,
Scarlett Johansson,
Emilia Clarke,
Daft Punk, and
Gisele Bündchen have all been featured on the cover. In 2012, the magazine launched its Innovator Awards program. An extension of the November Innovators issue, the awards ceremony, held in New York City at
Museum of Modern Art, honors visionaries across the fields of design, fashion, architecture, humanitarianism, art and technology. In 2013,
Adweek named
WSJ. the "Hottest Lifestyle Magazine of the Year" in its annual Hot List.
OpinionJournal.com OpinionJournal.com was a
website featuring content from the editorial pages of
The Wall Street Journal. It existed separately from the news content at
wsj.com until January 2008, when it was merged into the main website. The editorials (titled "Review & Outlook") reflected
The Journals
conservative political
editorial line, as did its regular
columnists, who included
Peggy Noonan,
John Fund, and
Daniel Henninger.
WSJ Noted. On June 30, 2020, the
Journal launched
WSJ Noted., a monthly digital "news and culture" magazine for subscribers aged 18–34 in a bid to attract a younger audience to the
Journal. The magazine has a group of some 7,000 young adults who are invited to preview content, provide feedback, and join Q&As with Noted staff. ==Editorial board==