On 28 February 1931 Mosley resigned from the Labour Party, launching the New Party the following day. The party was formed from six of the Labour MPs who signed the Mosley Manifesto (Mosley and his wife, Baldwin, Brown, Forgan and Strachey), although two (Baldwin and Brown) resigned membership after a day and sat in the
House of Commons as independent MPs; Strachey resigned in June. The party received £50,000 funding from
Lord Nuffield and launched a magazine called
Action, edited by
Harold Nicolson. In addition, Nicolson produced a New Party propaganda film titled
Crisis and aimed to get it shown in the cinemas but the censors banned the film as it was considered it would "bring Parliament into disrepute" due to its depiction of MPs asleep on the benches. In the event the film was only shown at New Party meetings. Mosley also set up a party militia, the "Biff Boys" led by the
England rugby captain
Peter Howard. The New Party's first electoral contest was at the
Ashton-under-Lyne by-election in April 1931. The candidate was Allan Young, and his
election agent was
Wilfred Risdon. With a threadbare organisation they polled some 16% of the vote, splitting the Labour vote and allowing a
Conservative to be returned to the Commons. Two more MPs joined the New Party later in 1931:
W. E. D. Allen from the
Unionists and
Cecil Dudgeon from the
Liberals. At the
1931 general election the New Party contested 25 seats, but only Mosley himself, and a candidate in
Merthyr Tydfil (Sellick Davies stood against only one
Independent Labour Party (ILP) candidate in Merthyr, while Mosley stood against both Conservative and Labour candidates in Stoke) polled a decent number of votes, and three candidates
lost their deposits. Mosley's New Party general election campaign received prominent press coverage in various national newspapers during 1931 with
The Manchester Guardian reporting that "The stewards were wearing rosettes of black and amber – the Mosley colours. Busy bees, hiving the honey of prosperity? That may be the symbolism of it." ==Policies==