Background The fourth installment under the
No Surrender name was announced in January 2008 with a September 14 date attached. In July,
The Wrestling Observer Newsletter reported that TNA would hold its first PPV held in Canada with No Surrender in September. The reported location for the event was
Oshawa, Ontario, Canada at the
General Motors Centre. TNA issued a press release in late-July revealing that No Surrender would be held at the General Motors Centre in Oshawa, Ontario on September 14. Tickets for the show went on-sale on July 25. Early ticket sales for the event were on par with the early sales of TNA's
Lockdown PPV event. The General Motors Centre was close to being sold out a few days prior to the show, with only 800 tickets remaining. The arena had a maximum capacity of 5,000 but was configured to have a maximum capacity of 3,500 due to the event layout. Views were positive in TNA towards early ticket sales considering it was TNA's first PPV in Canada. Before any matches were announced, it was suspected that the event would be headlined by a tag team match or a trios bout to set up for a standard match at TNA's next PPV event
Bound for Glory IV on October 12. TNA released a poster to promote the show featuring
Samoa Joe, while "Soul Crusher" by
Operator was the official theme.
Storylines No Surrender featured nine
professional wrestling matches that involved different wrestlers from pre-existing scripted feuds and
storylines. Wrestlers portrayed
villains,
heroes, or
less distinguishable characters in the scripted events that built tension and culminated in a wrestling match or series of matches. (pictured) was scheduled to defend the
TNA World Heavyweight Championship at No Surrender in a
Four Ways to Glory match.|alt=Samoa Joe holding the TNA World Heavyweight Championship belt wearing ring gear making his ring entrance The main event at No Surrender was a
Four Ways to Glory match for the
TNA World Heavyweight Championship, in which the champion Samoa Joe defended the title against three competitors. This match was announced on the August 14 episode of TNA's television program
TNA Impact!, with
Management Director Jim Cornette stating that three qualification matches would take place to determine the challengers to Joe over the weeks leading to No Surrender. The first qualifying match was on the August 21 episode of
Impact!, when
Booker T defeated
Rhino to take a spot in the match.
Kurt Angle defeated
Kevin Nash on the August 28 episode of
Impact! to qualify for the contest. The final qualifier was
Christian Cage, who defeated
A.J. Styles on the September 4 episode of
Impact!. TNA held a scripted
Mixed Martial Arts match at No Surrender between A.J. Styles and
Frank Trigg. This match was the result of a feud between Kurt Angle and Styles. The two had competed against each other at TNA's
Slammiversary PPV event on June 8,
Victory Road PPV event on July 13,
Hard Justice PPV event on August 10, and on several
Impact! episodes with Trigg providing commentary for some of the contests and aiding Angle in the feud as they were depicted as on-screen best friends. At one point during the rivalry, Styles mistakenly attacked Trigg on the June 19 episode of
Impact!. A couple of months later on the September 4 episode of
Impact!, Trigg attacked Styles during his Four Ways to Glory qualifying match with Christian Cage. Trigg hit Styles with a kendo stick and left the ring, which allowed Cage to pin Styles to win the bout. The
TNA World Tag Team Championship was defended at No Surrender by
Beer Money, Inc. (
James Storm and
Robert Roode) against
The Latin American Xchange (
Hernandez and
Homicide; LAX). On the June 12 episode of
Impact!, Roode and Storm teamed to face LAX for the World Tag Team Championship. The match was originally won by Roode and Storm before being restarted due to interference. LAX won the restart to retain the championship. After the bout, Roode and Storm assaulted LAX and their manager
Héctor Guerrero. Management Director Jim Cornette scheduled a title defense at Victory Road between LAX and Roode and Storm under
"Fan's Revenge" Lumberjack rules on the June 19 episode of
Impact!. At Victory Road, LAX defeated the newly renamed Beer Money Incorporated to retain the World Tag Team Championship. On the July 17 episode of
Impact!, Roode and Storm began assaulting various wrestlers, crew members, and fans in retaliation for their loss at Victory Road. Later in the program, Roode and Storm once again attacked Guerrero, prompting LAX to come to his rescue. On the July 31 episode of
Impact!, Roode and Storm defeated the team of Christian Cage and Rhino for a World Tag Team Championship match at Hard Justice. On the August 7 episode of
Impact!, the team of Cage, Rhino, and LAX fought the team of Roode, Storm, and Team 3D in an Eight Man Tag Team match, which the latter lost. After the contest, Roode and Storm slammed Homicide through a glass table, injuring his right eye in the storyline. At Hard Justice, Beer Money, Inc. defeated LAX to win the TNA World Tag Team Championship by pinning Homicide after Roode hit Homicide in his injured eye with a beer bottle. Another rivalry heading into the show was between
Jay Lethal and
Sonjay Dutt, who were fighting over the heart of
SoCal Val. The storyline behind this rivalry started on the May 15 episode of
Impact!, when Lethal proposed marriage to Val in the storyline. With the two being an on-screen couple, she accepted with the planned wedding segment taking place at Slammiversary. Lethal then asked Dutt to be his bestman on the May 29 episode of
Impact!, which he accepted despite him being scripted to show feelings for Val. At Slammiversary, Dutt interrupted the wedding proclaiming his love for Val in the storyline and attacked Lethal, which ended with Dutt unconscious as
Jake Roberts placed a snake on top of his body. Lethal won a rematch in a
Black Tie Brawl and Chain match at Hard Justice over Dutt. Leading up to No Surrender, Dutt attacked Lethal after he was defeated by
Sheik Abdul Bashir on the August 14 episode of
Impact!. On the September 11 episode of
Impact!, TNA promoted a
Ladder of Love match at No Surrender with the winner becoming engaged to Val. The
TNA X Division Championship was defended by
Petey Williams against Sheik Abdul Bashir and
Consequences Creed in a
Three Way match at the event. At Hard Justice, Bashir attacked Creed with a steal chair during his bout with Williams, which allowed Williams to force Creed's head into the mat with his signature
Canadian Destroyer maneuver to retain the X Division Championship. Creed was given a rematch on the August 21 episode of
Impact!, with Bashir once again interfering by attacking Creed, resulting in Creed winning by disqualification and Williams retaining the X Division Championship. This match was later advertised on the
card for No Surrender. ==Event==