Beginnings Northwest Airlines was founded on September 1, 1926, by Colonel Lewis Brittin, under the name
Northwest Airways, The airline was originally based in
Detroit, Michigan. The fledgling airline established a mail route between
Minneapolis and
Chicago, using open-cockpit biplanes such as the
Curtiss Oriole and the
Waco JYM. From 1928 the enclosed cabin six-passenger
Hamilton H-45 and H-47 were used. logo wearing Northwest Airways markings in 2010 Northwest Airlines began carrying passengers in 1927; in 1928 Northwest started its first international route with service to
Winnipeg. In 1929, a group headed by Richard Lilly, a businessman from
St. Paul, Minnesota, purchased the airline. Northwest Airways, Inc. changed its name to Northwest Airlines, Inc. and the airline was incorporated under its new name in the State of Minnesota. By the spring of 1948, Northwest was operating three different aircraft types: the 44-passenger seat
Douglas DC-4, the 21-passenger seat
Douglas DC-3 and the 36-passenger seat
Martin 2-0-2.
Transpacific network development In 1931, Northwest sponsored
Charles and Anne Lindbergh on a pioneering test flight to Japan via Alaska, scouting what would become known as the Northwest Airlines'
Great Circle route that could save on a New York to Tokyo flight. Northwest began to bolster the infrastructure on the domestic leg of this route during
World War II when it flew soldiers and supplies from the Northwestern United States to Alaska. It was at this point that Northwest began painting its airliners' tails bright red as a visual aid in the often harsh weather conditions. The airline's experience with the sub-arctic climate led the U.S. government to designate Northwest as the main airline over the North Pacific following the war. In the spring of 1947, Northwest began stationing employees at
Haneda Airport in Tokyo, flying them from the United States via Alaska on its Great Circle route. On July 15, 1947, Northwest was the first airline to begin direct service between the United States and Japan, using a
Douglas DC-4 airliner named
The Manila. (All pre-war airline service to
East Asia had been via Hawaii and the Philippines.) The flight to Japan originated at
Wold-Chamberlain Field in Minneapolis and stopped at
Blatchford Field in
Edmonton,
Elmendorf AFB in
Anchorage, and
Shemya AAF in the western
Aleutian Islands. The flight continued from Tokyo to
Lunghwa Airport in
Shanghai and then to
Nichols Field at
Manila. A flight between Tokyo and
Seoul (
Gimpo Airport) began on October 20, 1947, and
Naha Airport in
Okinawa began to be a stop on the Tokyo to Manila route on November 16, 1947. Northwest service to Shanghai was suspended in May 1949 because of the civil war in China, with the
Republic of China on the verge of collapse, and its government evacuated to the island of
Formosa (
Taiwan). Northwest Airlines added
Songshan Airport in
Taipei, the new capital city of the
Republic of China, as a stop on the Tokyo-Okinawa-Manila route on June 3, 1950, with ongoing interchange service to Hong Kong operated by
Hong Kong Airways.
Northwest Orient Airlines at
Detroit Metropolitan Airport in 1985. With transpacific flights established, Northwest began branding as
Northwest Orient Airlines between 1947 and 1986, although its registered corporate name remained "Northwest Airlines". NWA continuously upgraded equipment on the transpacific routes. On June 22, 1949, Northwest received its first double-decker
Boeing 377 "Stratocruiser", enabling more comfortable accommodations and faster transpacific flights. The Stratocruiser began flying from the West Coast to Honolulu in 1950 and to Tokyo via
Alaska on September 27, 1952. In 1954, Northwest Orient purchased
Douglas DC-6Bs and started flying them to Tokyo and Manila. In January 1960, Northwest was operating transcontinental
Lockheed L-188 Electra turboprop service nonstop between New York City and Seattle with these flights being part of the airline's service between New York City and Asia with
Douglas DC-7C aircraft being operated on the transpacific legs from Seattle and was also operating Electra propjet flights between Minneapolis/St. Paul, Milwaukee and Chicago
Midway Airport in the north and several destinations in Florida in the south including Miami, Fort Lauderdale and Tampa. in 1970On July 8, 1960, Northwest placed the
Douglas DC-8 into service, offering the shortest flight times to East Asia, but within a year the airline was negotiating the sale of the five DC-8s. Northwest retired the last of its Boeing 377 Stratocruisers that September. The airline purchased several
Boeing 720Bs in 1961, and 1963 several new
Boeing 707-320Bs; for a time it adopted the slogan "Northwest Orient: The Fan-Jet Airline". Nonstop transpacific flights became feasible with the introduction of the 707-320B/C. Northwest bought its first
Boeing 747s in 1970 and soon began retiring its smaller 707s. In addition to operating the 747's on transpacific flights, Northwest briefly flew them on its busiest domestic routes as well. For years Northwest was the largest foreign airline serving Japan. In 1951, Northwest became involved with the founding of
Japan Air Lines (JAL) by leasing airliners and crewmembers to the new airline. In 1952, United States and Japan ratified a regional bilateral aviation treaty, under which Northwest and
Pan American World Airways became the two U.S. airlines in Tokyo. These carriers also received
fifth freedom rights to carry passengers from and via Tokyo to other Asian destinations such as
Seoul,
Busan,
Taipei,
Kaohsiung,
Manila,
Beijing,
Shanghai,
Guangzhou,
Hong Kong,
Bangkok,
Kuala Lumpur and
Singapore. Northwest also flew passenger routes from Japan to
Guam and
Saipan, U.S. possessions in
Micronesia. Northwest's meteorologists, led by Dan Sowa, pioneered the first
clear-air turbulence forecasting system in 1957, important since the airline flew many northern routes over turbulence-prone mountain areas. Northwest remained a leader in turbulence prediction, providing TPAWS (turbulence prediction and warning services) to other airlines.
Transatlantic and domestic expansion at
Miami Airport in February 1971 at
London Gatwick Airport in 1983, in pre-merger Northwest Orient livery ca. 1990, in post-merger Northwest livery During the regulated era, Northwest's domestic network was mainly along the northern transcontinental route through Chicago, Minneapolis, and Seattle; New York and Detroit were added in 1945. Northwest also served
Hawaii from the West Coast, and, starting in 1958–59,
Georgia and
Florida from Chicago. On June 1, 1959, Northwest accepted its first
turboprop, the
L-188 Electra, from the
Lockheed Corporation. Northwest Airlines started flying the three-engine
Boeing 727-100 in November 1964; many stretched B727-251s followed. After
airline deregulation in 1978 Northwest began nonstop flights to other Asian cities, returned to China in 1984 after a 34-year hiatus, and strengthened its presence in the southwestern United States. It also began flying to the United Kingdom, Ireland, Germany, and Scandinavia. On May 21, 1984, shareholders in Northwest approved the creation of NWA Inc., a
Delaware corporation that became the holding company of Northwest. On October 1,
1986, Northwest merged with
Republic Airlines, also based in Minneapolis-St. Paul. It was the largest airline merger at the time and caused operational issues which led the combined carrier to have an on-time performance of just 42 percent in its early days. Through the merger, NWA adopted Republic's three-hub domestic network centered around Detroit, Memphis, and Minneapolis-St. Paul. The combined airline became particularly strong in the first two cities, with a market share of over 80% in each. After the merger, the airline dropped
Orient from its branding. One major reason for the merger was that Northwest's unique position as a domestic and transpacific carrier had been challenged in 1985 when
United Airlines acquired the Pacific Division of
Pan Am. when its last one was retired on January 8, 2007 (pre-400 models) Northwest continued to use the pre-merger Northwest Orient livery (minus the word "Orient") until a new livery and identity (designed by
Landor Associates) were adopted in 1989. The new livery, nicknamed the "bowling shoe" by employees, featured colors of red, white, gray, and very dark blue. Also in 1989, Northwest became the launch customer of the
Boeing 747-400 and became one of only two airlines in the United States to operate it until its merger with
Delta in
2009. The first aircraft it purchased was the first 747-400 to be built; it was later involved in a
loss-of-control incident in 2002 and placed on display at the
Delta Flight Museum following its retirement by Delta in 2015. Northwest was purchased in a 1989
leveraged buyout by an investment group headed by
Al Checchi,
Fred Malek and
Gary Wilson, with KLM, and many others. To pay off the debt incurred, the new management sold many of the airline's aircraft to leasing companies, and sold property around the world, including land in central Tokyo. ,
Registration N237NW, was painted in a hybrid Northwest-
KLM livery to advertise the alliance between the two airlines Also in 1993, Northwest began its strategic alliance with
KLM, which was the largest airline partnership at that time. This partnership eventually became the
Wings Alliance, but the alliance never grew beyond the two airlines. Northwest gradually pulled out of its minor European destinations and focused on domestic and Asian markets. On May 1, 1996, Northwest inaugurated the first-ever nonstop service from North America to China,
Detroit–
Beijing. Nonstop Detroit–Shanghai service followed in April 2000. These nonstop services were suspended in 2002 due to the outbreak of
severe acute respiratory syndrome (SARS). Northwest then served these routes via Tokyo. The airline sought government approval to restore nonstop Detroit–Shanghai service in March 2007 but lost its bid to
United's
Washington–Beijing route; however, before their merger with
Delta Air Lines, Northwest received tentative authority to restart nonstop Detroit–Shanghai service starting March 25, 2009. Through the late 1990s and early 2000s, Northwest enjoyed profits and focused on improving technology to increase convenience and reduce costs. The airline offered airport self-service check-in kiosks starting in 1997 and had more than any other airline. Northwest was the first large U.S. airline to offer internet check-in to passengers, with service from December 2000. During the early 2000s decade, Northwest acquired a reputation for refusing to adopt industry-wide fare increases that had been accepted by other airlines. This changed in March 2005, when Northwest adopted fare hikes in response to rising oil prices. Due to competition from
low-cost carriers such as
Southwest Airlines and the impact of paying increased wages in a new contract with employees represented by the
Aircraft Mechanics Fraternal Association (AMFA)
labor union, Northwest began to make cutbacks in early 2001. Two small rounds of employee layoffs and other cutbacks were implemented in the months before the
September 11 attacks. Following the attacks, Northwest was forced to make dramatic changes to its business structure through major employee layoffs and other cost-cutting measures. The retirement of costly and aging aircraft such as the
Boeing 727 and
McDonnell Douglas DC-10-40 were accelerated as new aircraft went into service. In addition, the airline pursued options to reduce costs across the board, including removing pillows, peanuts, pretzels,
in-flight entertainment on domestic flights, and newspapers and magazines. Over 50
McDonnell Douglas DC-9,
Boeing 757,
Boeing 747, and
Airbus A320 family aircraft were withdrawn from use in an attempt to lower overall capacity and save money. Some of these aircraft were returned to service. Following many years of a pioneering and close partnership with KLM Royal Dutch Airlines, Northwest, along with partners KLM and
Continental Airlines, joined
SkyTeam, an
alliance of ten airlines from around the world, on September 15, 2004. This was partially a result of
Air France merging with KLM, forming the
Air France-KLM group. Northwest continued to hemorrhage money, however.
Bankruptcy Northwest filed for
Chapter 11 bankruptcy protection for the first time in its 79-year history on September 14, 2005, a day before a scheduled $65 million pension payment, and during a strike by its mechanics' union. With Northwest's filing, four of the six largest U.S. carriers were operating under bankruptcy protection: Northwest joined
Delta Air Lines (which filed just minutes before),
United Airlines, and
US Airways in bankruptcy. Northwest CEO Doug Steenland said that high fuel prices forced the airline to seek court protection; the relatively high age of Northwest's fleet exacerbated the impact of fuel prices on its finances. In the following weeks, Northwest Airlink carriers
Mesaba Airlines and
Pinnacle Airlines both announced that Northwest Airlines had missed payments to them for their Airlink flying. Northwest also announced plans to shrink its Airlink fleet by over 45 aircraft. Mesaba Aviation filed for
Chapter 11 Bankruptcy on October 13, 2005. in Northwest's final livery (2004-2010) before its closure. Following its bankruptcy filing, Northwest renegotiated its labor contracts, lowering its highest level of flight attendant pay from $44,190 to $35,400. Northwest stock resumed trading on a "when-issued" basis on May 21, 2007, and regular trading began on May 31, 2007. On May 18, 2007, Northwest Airlines was cleared by a federal bankruptcy judge to emerge from Chapter 11 Bankruptcy protection on May 31, 2007, ending Northwest's 20 months of difficulty trying to slash costs. On July 16, 2007, Northwest Airlines applied to the
United States Department of Transportation for nonstop service between its WorldGateway hub in Detroit to Shanghai (beginning in 2007 on
Boeing 747-400s) and to Beijing (beginning in 2010 on
Boeing 787 Dreamliners). The airline faced off against
Delta Air Lines (which proposed Atlanta to Shanghai and Beijing),
American Airlines (Chicago/O'Hare–Beijing),
Continental Airlines (Newark–Shanghai),
US Airways (Philadelphia–Beijing),
United Airlines (Los Angeles–Shanghai and San Francisco–Guangzhou), and
MAXjet (Seattle–Shanghai) in the route competition. On August 12, 2007, Northwest Airlines became a passive investor in the purchase of
Midwest Airlines by
TPG Capital. The airline stated that while it was an investor, it would not participate in any management or control of
Midwest Airlines. However, on August 14, 2007,
AirTran Airways raised their offer for Midwest to $16.25 a share, 25 cents more than the TPG offer. But soon after on August 17, 2007,
TPG Capital raised their offer to $17.00 a share which sealed the deal. Northwest Airlines became a minority owner of
Midwest Airlines in the fourth quarter of 2007.
Merger with Delta Air Lines On April 14, 2008, Northwest Airlines announced that it would be merging with
Delta Air Lines to form the world's largest airline. The merger was approved on October 29, 2008. The CEO during the merger of Delta and Northwest was
Richard Anderson who was Northwest Airlines CEO from 2001 to 2004. The combined airline uses the Delta name and branding. On October 1, 2009, Northwest WorldPerks merged into
SkyMiles. On January 31, 2010, Delta completed the merge of the reservation systems and discontinued using the Northwest name for flights. The official final flight was Northwest Airlines Flight 2470 from Los Angeles to Las Vegas.
NWA Cargo As of 2006, Northwest Airlines Cargo was the largest cargo carrier among U.S. combination passenger and cargo airlines. NWA Cargo's fleet of dedicated freighter aircraft flew from some key cities in the United States and East Asia, as well as Amsterdam, connecting with the carrier's cargo hub in Anchorage, Alaska (
Ted Stevens Anchorage International Airport), facilitating the quick transfer of cargo between large cities on both sides of the Pacific. NWA Cargo also transports freight aboard the passenger fleet of Northwest Airlines to more than 250 cities worldwide. Delta announced that the NWA Cargo hub will be shut down by the end of 2009. As of early 2008, NWA's largest cargo client was DHL International. In December 2007, NWA announced that DHL International would terminate its cargo agreement with the airline effective late 2008. According to NWA Chief Financial Officer Dave Davis, the loss of its largest cargo client would bring significant changes to the division. Further changes to the NWA Cargo division continued into 2009 as it was merged into the Delta Cargo service. NWA Cargo ended all operations on December 28, 2009. On July 30, 2010, Northwest pleaded guilty to one count of felony
price fixing for fixing prices for cargo shipping via NWA Cargo. (2008) ==Corporate affairs and identity==