Swift announced
Speak Now on July 20, 2010, in a
live stream on
Ustream. The single peaked at number three on the US
Billboard Hot 100 and was certified
triple platinum by the
Recording Industry Association of America (RIAA). It reached number six in Japan, number seven in Canada, and number nine in Australia. On August 18, Swift released the album's cover art, which depicts Swift with curly hair and red lipstick
twirling in a deep-purple gown. On September 15, she announced a
Target-exclusive deluxe edition; the deluxe edition cover features a red gown in place of the purple gown on the standard edition cover. Starting from October 4, 2010, Big Machine released one
Speak Now track each week on the
iTunes Store as part of a three-week countdown campaign; "Speak Now" was released on October 5, followed by "Back to December" on October 12 and "Mean" on October 19. On October 22,
Xfinity premiered a preview of "The Story of Us". The Target-exclusive deluxe edition contains 14 songs of the standard; the bonus tracks "
Ours", "If This Was a Movie", and "Superman"; acoustic versions of "Back to December" and "Haunted"; a "pop mix" of "Mine"; a 30-minute behind-the-scenes video for "Mine"; and the music video for "Mine". The deluxe edition was released to other retailers on January 17, 2012. To bolster sales of the album, Swift had partnerships with
Starbucks,
Sony Electronics,
Walmart, and
Jakks Pacific. in 2012|alt=Taylor Swift performing on tour in 2012, on a guitar To further promote
Speak Now, Swift appeared on magazine covers and conducted press interviews. Her other performances at awards shows include the
Country Music Association Awards and the
American Music Awards in 2010; the
Academy of Country Music Awards and the
Country Music Association Awards in 2011. She also performed at a benefit concert for the
Country Music Hall of Fame, held at
Club Nokia L.A. In Europe, Swift performed on
BBC Radio 2 and
X Factor Italy, and she had interviews with
BBC Radio 1 in the United Kingdom and
NRJ in France. She embarked on a promotional tour in Japan, where she appeared on the television shows
SMAPxSMAP and
Music Station. Her round of American television shows included
Today,
Late Show with David Letterman,
The Ellen DeGeneres Show,
Live with Regis and Kelly, and
Dancing with the Stars. She also gave private concerts to contest winners and played a semi-private concert for
JetBlue at the
John F. Kennedy International Airport in New York. After "Mine", Swift released five more singles from
Speak Now. "Back to December" and "Mean", which were earlier available for digital download, were released to US country radio on November 15, 2010, and March 7, 2011. The two singles peaked at numbers seven and ten in Canada, "The Story of Us" was released to US
pop radio on April 19, 2011. "Sparks Fly" and "Ours" were released to US country radio on July 18 and December 5, 2011. Prior to its single release, "Ours", together with the other deluxe edition tracks, was released for digital download via the
iTunes Store on November 8, 2011. "Sparks Fly" and "Ours" reached the top 20 on the
Billboard Hot 100 and peaked atop the
Hot Country Songs chart. The RIAA certified all six of the album's singles at least platinum; "Back to December" and "Mean" sold over two million copies each, and they were certified double-platinum and triple-platinum. On November 23, 2010, Swift announced the
Speak Now World Tour, which started in Singapore on February 9, 2011. The tour visited Asia and Europe before the North American leg started in
Omaha, Nebraska, on May 27, 2011. Within two days of announcement, the tour sold 625,000 tickets. By April 2011, Swift had added another 16 shows to the North American leg. After the final US concert in New York City on November 22, 2011, the Speak Now World Tour had covered 80 sold-out North American shows. On August 10, 2011, Swift released a music video for "Sparks Fly" that includes footage from the tour. She released the album
Speak Now World Tour – Live on November 21, 2011. In December 2011, Swift announced an extension of the tour to Australia and New Zealand starting in March 2012. Concluding on March 18, 2012, the Speak Now World Tour had covered 110 shows, visited 18 countries, and grossed $123.7 million. == Commercial performance ==