Early commercial success (1995–1996) Siti Nurhaliza's family performed at many public local ceremonies in their hometown, such as weddings and public
soirées. At the age of two, Siti began to learn traditional songs from her mother, which she would later perform during special occasions and events. She was the vocalist for 'Family Group', a small band founded by her uncle, Abdul Rahim Bachik. She improved her singing skills by participating in numerous local singing competitions. When she was 14, she auditioned for
Asia Bagus but failed to go through. Despite her frustration, she did not give up. Two years later, she participated in 1995
RTM Bintang HMI competition at the age of 16 where she auditioned with a song made famous by
Ruth Sahanaya, "Kaulah Segalanya". In the competition, she met
Adnan Abu Hassan, the music composer who tutored and helped her with her vocal performance, before she finally won the contest with the song by
Aishah, "Camar Yang Pulang". In April 1996, Suria Records released her
debut and first eponymous album.
Career development (1997–1998) In 1997, Siti began gaining traction in Indonesia's music industry after her story appeared in the April 1997 issue of
POS Kota, one of the most popular magazines in Indonesia. This was also impactful due to the difficulty foreign artists faced in breaking into Indonesia's music industry. In 1997, she won Best New Artist and Best Song (
Jerat Percintaan) from
Anugerah Industri Muzik 1997. On 12 January 1998, one day after turning 19, she launched her own company, Siti Nurhaliza Productions (M) Sdn. Bhd. which acts as her official management team. During the
1998 Commonwealth Games, which were held in
Kuala Lumpur, Malaysia, she performed in front of
Queen Elizabeth II and her consort,
Prince Philip among other dignitaries and officials from 70 Commonwealth countries. The ceremony was televised in 70 nations worldwide, introducing her to the wider international arena. In November of that year, she was invited to perform in Japan for five days at the Pop Queen Festival, also known as Saga Fiesta '98.
Early international stardom (1999–2005) In May 1999, she took part in South Pacific International Song and Singing Competition 1999, held in
Gold Coast, Queensland, Australia, where she won first place in the category of 'Pop/Top 40 for International Song' with her single, "We'll Be As One". Siti also won Best Female Vocal Performance with the same single, although the judges based their decision on the cassette tape/compact disc sent by her recording company to the organiser and rather than a live performance. and 2002 as a featuring artiste. That year, Siti was also invited to perform a tribute concert for the late
Sudirman Hj Arshad at
Istana Budaya in Kuala Lumpur. In December 2003, she was invited to perform at 2003 Japan and ASEAN Pop Stars Dream Concert 2003 (J-ASEAN Pops 2003), held in
Yokohama, Japan, alongside top Japan and
ASEAN artists, including THE BOOM, You Hitoto, INSPi, Leonard Eto, Yuri Chika, Hiroshi Takano and Hideki Kurosawa from Japan. While ASEAN artists including Hans Anwar & Lo'Ryder (Brunei), Preap Sowat (Cambodia), AB Three (Indonesia), Alexandra (Laos), Lay Phyu & Iron Cross (Myanmar),
Jolina Magdangal (Philippines), Tanya Chua (Singapore), Briohny (Thailand) and Lam Truong (Vietnam). she and
Leehom Wang sang
Teresa Teng's "
The Moon Represents My Heart" as duet, and was an award presenter alongside Taiwanese news anchor
Patty Hou. She also appeared on a half-hour special program by
Azio TV during her brief four days in
Taipei. The company's second release was Siti Nurhaliza 3D (
Siti Nurhaliza Dari Dalam Diri), a 13-episode reality television series about the private life of Siti Nurhaliza which aired on
RTM, the Malaysian public broadcasting network. That year, SNP also produced
Sukan dan Selebriti (Sports and Celebrities), a 26-episode program featuring popular artists and sports personalities. In April of that year, Siti held a successful solo concert at the
Royal Albert Hall in London, although the majority of the audience were
Malaysians living in the United Kingdom. The concert was also attended by the
Sultan and
Sultanah of
Pahang and royal families from
Brunei. During the concert, she was backed by the
London Symphony Orchestra conducted by Indonesian maestro,
Erwin Gutawa. Later that year,
Channel V listed her as the Second Biggest Asian Artist for her achievements, behind Taiwanese singer
Jay Chou.
Transkripsi became the year's best album after winning the Best Pop Album and Best Album categories in the
Anugerah Industri Muzik. The album was the first to be produced under her own production company, and was well received by critics, who called it one of her best albums. On 24 October 2006, she was conferred as "
Dato'" after receiving the title of
Darjah Indera Mahkota Pahang (DIMP) from the Sultan of Pahang,
Sultan Ahmad Shah on his 76th birthday alongside two Malaysian designers,
Bernard Chandran and Dayang Tom Abang Saufi. In February 2007, she made her first appearance at the
Grammy Awards, where she was the first Malaysian to walk the red carpet. On 20 and 21 April 2007, she performed at Konsert Istana Cinta Nostalgia, a tribute concert for the late musicians
P. Ramlee and
Saloma at
Istana Budaya, Kuala Lumpur. The concert featured popular songs composed by P. Ramlee, which were performed by Siti and other invited artists. On 30 April 2007, she garnered four nominations in the Anugerah Industri Muzik including Best Pop Album (
Transkripsi), Best Vocal Female Performance in an Album (
Transkripsi), Best Music Video (
Bisakah) and Best Cover for an Album (
Transkripsi). She won three out of five: Most Popular Female Artist, Best Female Artist and Best Song.
Hadiah Daripada Hati, Lentera Timur and other works (2007–2008) In 2007, Siti recorded two songs for two different films, singing "Menanti Pasti" and "Hati" for
Kayangan and
1957: Hati Malaya respectively. However, only "Hati" was included in her twelfth studio album,
Hadiah Daripada Hati. It also received the award of Best Original Theme Song from Anugerah Festival Filem Malaysia ke-21 (21st Malaysian Film Festival) in 2008. The year also marked Siti's acting debut, as she performed as Azizah, P. Ramlee's mysterious lover, in the musical
Remy ... Kisah P. Ramlee (Remy ... The Story of P. Ramlee), which was a tribute to the late P. Ramlee, staged at Istana Budaya from 19 October to 3 November 2007. Her acting debut also saw the debut of her third single "Mulanya Cinta", which was composed by
Dick Lee, a Singaporean composer. On 10 December 2007, Siti's twelfth studio album
Hadiah Daripada Hati was released, with the Latin-influenced pop song "Ku Mahu" as the first single of this album and it was featured as the opening theme song for a local Malay drama, Spa-Q. Later,
Melawan Kesepian was chosen as her second single and was the first track of this album to have a video clip. The song was a remake of a hit that was once popularised by an Indonesian band called Jikustik. The album was not well received by critics, who said it was a moderate performance from her and was not on the same par as her previous album
Transkripsi, which was touted as the best album she had ever made. However,
Hadiah Daripada Hati received five nominations in the 15th edition of AIM including Best Pop Album, Song of The Year, Best Vocal Performance in an Album (Female), Best Arrangement and Best Album Cover making Siti the second nominee with the most nominations after newcomer
Faizal Tahir. Out of five categories including three multiple nominations for Best Arrangement category, According to Google's 2007 Malaysia Year-End Zeitgeist, Siti was one of the most frequently searched persons on Google by Malaysian Google users, beating celebrities like
Paris Hilton and
Britney Spears. In January 2008, she was titled one of Asia's Idols by
Asia News Network for her achievements and status as an icon of Malaysian entertainment. On 21 March 2008, Siti held one of her first solo acoustic concerts at the
Esplanade Theatre in Singapore. The concert was called ''Diari Hati – Dato' Siti Nurhaliza's Heart'' (Diary of Dato' Siti Nurhaliza's Heart) where she performed numbers of her hits from her latest album,
Hadiah Daripada Hati and previous albums. Her 13th album,
Lentera Timur, was released on 26 December 2008. The album marked her most recent return to contemporary music since her 2002 album,
Sanggar Mustika. She commented that the album has more modern and contemporary songs unlike her usual traditional genre. For
Lentera Timur, she worked with multiple international composers, including Singapore's
M. Nasir and Indonesia's Katon Bagaskara. The album's thirteen songs were created and composed in under three days. Nine of the songs came from a songwriting workshop,
Cipta Ekspress – Berirama Malaysia, which was organised by Malaysian Authors Copyright Protection (MACP) to find material for the album. Siti also recorded two songs for the soundtrack of the Indonesian film
Perempuan Berkalong Sorban. One of the songs was a cover of
Opick's "Ketika Cinta", while the other was a new song written by Siti, "Batasku Asaku". Both songs were included in her fourteenth album,
Tahajjud Cinta. In the same year, her wealth is said to have reached RM 50 million by
MTV Asia and was named one of the millionaires in entertainment in South East Asia.
SATU concert, Tahajjud Cinta and CTKD (2009) On 15 February 2009, her father, Taruddin Ismail, died at 11.50 am at the age of 67, after a heart bypass operation days before does not show any improvement, leaving seven children, and 10 grandchildren behind. She announced a 40-day mourning period for her father and put singing activity on hold, except for
Konsert Malam Sinar Maulidur Rasul 1430 Hijrah (
1430 Hijrah Special
Mawlid Night Concert). Months after the loss, Siti went back to business where she announced her major three days concert at the Istana Budaya, ''
SATU Konsert Eksklusif Dato' Siti Nurhaliza''. It began its run on 26 June 2009 in Kuala Lumpur. The tickets were sold out weeks before the debut night. The concert received compliments from critics, and the show was attended by distinguished people such as region well-known artistes like Krisdayanti and
Rossa from Indonesia to name some. A month before the concert, she won her ninth consecutive award of Most Popular Malaysian Artist of 2009 and also the Regional Most Popular Artist of 2009 from , beating another 11 contestants where each country, Indonesia, Malaysia, and Singapore has four representatives based on SMS votes. In March, Siti revealed that she would begin work on her next album later in the year. Apparently, the idea came about while Siti was taking part in an Erma Fatima theatre production, Sirah Junjungan. She also stated that, this will be her first attempt at spiritual songs and she plans to release the album for the holy month
Ramadan of 2009 known as
Tahajjud Cinta. In September, she became a host to 13 episodes cooking reality series Citarasa Selebriti Bersama Dato' Siti Nurhaliza with several guest artists. Later, Siti and fellow friend, Indonesian singer, Krisdayanti have planned to produce a duet album featuring eight duets where Siti will choose four Malaysian compositions while Krisdayanti will pick the other four from Indonesia. and 27 January in Indonesia, under the name
CTKD where it is an abbreviation with double meaning where it stands as the acronyms for the combination of both singers names, CT and KD, and also as the whole title of the album, which is
Canda (Joke),
Tangis (Cry),
Ketawa (Laugh) and
Duka (Sad). In August, Siti was given control of Channel 188 on
Astro for 28 hours. Called Channel Siti, it broadcast her concert from June of the same year, ''SATU Konsert Eksklusif Dato' Siti Nurhaliza'', her previous concert which was held at
Bukit Jalil, the Siti's Fantasia Tour concert in 2004 and some of her music videos.
Bagaikan Sakti concert and SimplySiti (2010–2011) In 2010, she performed at
Konsert Bagaikan Sakti which was held in
Esplanade – Theatres on the Bay, Singapore alongside Malaysian producer-composer-songwriter,
M. Nasir which also was broadcast live through Astro Box Office Events (Channel 955) on 1 January, and the repeat show from 2 to 10 January. Her own company, Siti Nurhaliza Productions (M) Sdn. Bhd. has also produced a concert for two Malaysian award-winning artists,
Faizal Tahir and
Aizat Amdan entitled
Konsert Satu Suara which was accompanied by Simfoni Orkestra Kebangsaan (National Orchestra Symphony) on 12 February until 14th at Istana Budaya. On 25 March, she received her first award of the year,
Anugerah Artis Contoh HIP TV 2009 (HIP TV Role Model Artist Award 2009) defeating four other candidates based on votes from viewers through short message service (SMS). On 30 March, she launched her own beauty and cosmetic products under the name
SimplySiti. The products underwent research and development in Korea, and are incorporated with
Nanotechnology before receiving approval of Halal status by
JAKIM. Less than two months after being commercialised since late March, her skincare products range, SimplySiti received "The Best Halal Product" under Cosmetic category by Halal Journal Magazine. and on 11 January 2011, she received two awards from The BrandLaureate – Small and Medium Enterprises Chapter Awards (The BrandLaureate – SME's Chapter Awards), one for her SimplySiti range, for Most Promising Brand and another one for herself, first time introduced in 2011, The BrandLaureate Tun Dr. Siti Hasmah SME's Women of The Year 2010 which was presented by
Siti Hasmah Mohamad Ali, wife of Malaysia's fourth Prime Minister
Mahathir Mohamad herself. She received the Inspiration Woman Award from Association of Malaysian and Indonesian Journalists (ISWAMI) on 29 January.
SITI, All Your Love and History Channel (2011–2012) In early 2011, she hosted her own talk show programme,
SITI, which with 13 episodes, encompassing four main segments –
V.I.P. Siti,
Sentuhan Kasih (Caring Touch), ''Siti's Perspective
and Siti's Symphony'' with the first episode aired on 12 February. In early March 2011, she announced that she is working on her first full English album, entitled
All Your Love which was produced by her own stepson's production team What's Up Entertainment, with all the songs written and produced by Australian singers,
Christian Alexanda and Bryan Bouro and released on 26 September with her first English single,
Falling in Love debuted at a concert in
UiTM where she also expressed her interest to further her study in that university. Two out of ten tracks from the album,
Remember You and
I Wait Forever were a duet between her and
Sean Kingston and Christian Alexanda respectively. On 16 July, she won her tenth Regional Most Popular Artiste in a row beating fellow artistes from Malaysia, Indonesia and Singapore, thus setting a new record in the
Anugerah Planet Muzik. This would be her last appearance in the category, as the organiser decided to drop her name from participating in the same category in the future. On 17 October, she was reported to be working on her life documentary which was aired on
History Channel on 11 January 2012 to coincide with her 33rd birthday. In April 2012, she accepted an offer to be featured in
Sami Yusuf's latest album,
Salaam for his song,
You Came To Me which was recorded in three languages,
Arabic,
Malay and English. She also performed the song alongside him for his debut concert in Singapore, 'Konsert Salaam Sami Yusuf' on 8 July. Few days earlier, on 5 July, she received another award by EH! magazine for the award of Celebrity with Best Achievements for a second time since 2010. In September, she announced a new album project with an Indonesian recording company, Virgo Records for Indonesian market where so far a number of Indonesian composers and lyricist have given their songs to Siti, including former lead vocal of
Kerispatih, Samuel Simorangkir and
Dewiq. The same album will also include a song written by herself and composed by a Malaysian composer,
Aubrey Suwito. Two weeks earlier, on 11 November, she performed a 2-hour concert at Grand Ballroom, Bukit Gambang Resort City in
Gambang, Pahang where it was attended by more than 5,000 people including her fans from Indonesia and Singapore and the
Sultan of
Pahang,
Sultan Haji Ahmad Shah. During the concert, she performed her latest single,
Galau which was composed by an Indonesian composer, which will be featured in her latest project with
Universal Music. After the concert, she announced that she will be start touring Indonesia from 8 December until 14 December in several major cities, including
Jakarta,
Pekanbaru and
Banjarbaru. However, on 13 December, she has to call off her last destination tour for her husband was involved in a motorcycle accident in New Zealand.
New image, Siti Nurhaliza in Symphony and Lentera Timur concert (2013) On her 34th birthday, Siti announced she had decided to wear
hijab full-time, including during performances. In the same month, her company, Siti Nurhaliza Productions (SNP) was reported to be working on the second season of
I-Klon, a reality singing competition which had debuted in 2011. In early February, Siti debuted her own 13-episode game show,
Siti Ooo...Som, which she co-hosted with
Nabil Ahmad and Sharifah Shahira. That month, she was revealed to be short listed for the fifth
Shorty Awards in the category of Best Reality Star in Social Media. On 2 March, she won the Bella On-Stage Award, beating other nine contenders for the inaugural award for Malaysian women that have made tremendous achievement in the performing arts. On the same day, her cosmetic company,
SimplySiti was recognized by the
Malaysia Book of Records for Biggest Participation in Skin Transformation event in One Day. On 7 March, she was chosen to perform in collaboration concert between Malaysia and Indonesia, Konsert Nusantara at
Istana Budaya alongside
Hafiz Suip,
Rossa and few other Malaysian and Indonesian singers. On 21 March, she performed a duet with
Kenny Babyface, singing the songs
"Fire" and "
When I Fall in Love" for Sapurakencana Petroleum Malaysia Grand Prix Charity Gala 2013. The charity event raised more than RM 200,000 for heart patients. On 5 to 7 July, she performed at
Siti Nurhaliza in Symphony – with the Malaysian Philharmonic Orchestra at
Petronas Philharmonic Hall for three nights in a row in which tickets were sold out weeks before the said event. This was her first solo concert at the Petronas Philharmonic Hall where 12 years earlier she was only a guest performer at Tan Sri SM Salim's concert with the Malaysian Philharmonic Orchestra. That same month, she was chosen as one of the 'Inspirers' for
Akademi Fantasia 2013 students alongside
Melly Goeslaw and
Faizal Tahir where they will share their experiences as singers and motivate the students in their paths as new artists. In August, she was chosen among few select Malaysian artists to participate in Konsert 'Harmony and Unity' on 25 August which was held at
Dataran Merdeka, alongside few Indonesian artists, including
Ahmad Dhani and
Rossa which was aired on both countries television stations,
TV1 and
Indosiar respectively. In September, she was interviewed by
National Geographic Channel for a special documentary in conjunction with the 50th
Malaysia Day, 'Malaysia: Through The Decades' which was aired on 16 September, alongside
Yuna,
Lat and Malaysia's first astronaut,
Sheikh Muszaphar Shukor for their insights on Malaysia and what it has achieved over the past 50 years. She nominated in
Anugerah Planet Muzik 2013 at Suntec Convention Hall, Singapore in three different categories – Best Malaysia Song, Best Duo/Group and Regional Most Popular Song which are all shared with
Hafiz Suip for their collaboration in both artists' single,
Muara Hati. The two won two of the three nominations (Best Duo/Group and Regional Most Popular Song). Also in September, she held her second major concert in 2013 titled
Konsert Lentera Timur at
Istana Budaya, which was her first traditional concert in 18 years of her career. Backed by 40 musicians from Orkestra Tradisional Malaysia, with 35 different traditional songs, ranging from
Zapin, Samrah,
Keroncong,
Joget to few other traditional genres, the 2-hour concert was tentatively planned to be only for three days in a row from 20 to 22 September, On 27 October, the concert was revealed as the most successful solo concert ever held at Istana Budaya, where it managed to collect more than RM 900,000. In late November and December 2013, she was invited to perform for two international events. On 28 November, she was in Japan after receiving an invitation by the Japanese embassy in Malaysia for Asean-Japan Music Festival – Music for Healing after the Earthquake in commemoration of the 40th anniversary of Japan – Asean countries relationship, and as a musical appeal for relief aids for victims of
2011 Tōhoku earthquake and tsunami. During the festival, she performed a medley of songs that she personally had chosen – "
Biarlah Rahsia", "Koibito yo" (a Japanese song, made famous by
Mayumi Itsuwa) and "Nirmala" The festival was made available for viewing for worldwide audiences through
NHK World. The show was broadcast for the first time to both
STAR World and
Channel V reaching audiences in Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.
Where the Heart Is and Live in Singapore concerts, Icon of Malaysia and Fragmen (2014) " with
David Foster during his "David Foster and Friends" concert, in conjunction with "Sapurakencana Petroleum Malaysia Grand Prix Gala Dinner & Concert 2014" on 27 March. On 6 January 2014, she announced the dates for her first charity concert, where proceeds would be channelled to her own charity organisation,
Yayasan Nurjiwa (Nurjiwa Foundation). Named "Dato Siti Nurhaliza Live in Concert – Where the Heart is", the two-hour concert was held on two consecutive nights, 8 and 9 February at Plenary Hall,
Kuala Lumpur Convention Centre. On 9 February, it was revealed that the two-day concert reached its goal, grossing more than RM 1 million from ticket sales and donations. In February, she was announced as one of the guest artists in a one-night only "
David Foster and Friends" show that was originally scheduled as the major event of Sapurakencana Petroleum Malaysia Grand Prix Gala Dinner & Concert 2014 on 27 March. However, due to the date's proximity to the
Malaysia Airlines Flight 370 incident, the entire show was later revamped to become a full-fledged tribute concert. During the night of the show, she was accompanied by Foster on piano to perform two songs that Foster originally produced –
I Will Always Love You and
Because You Loved Me. Foster also accompanied Siti to Siti's own single,
Seindah Biasa. The one-day concert, billed as "Dato' Siti Nurhaliza – Live in Singapore" received positive reviews from local concert reviewers. One of the reviewers praised her ability to sound "flawless" while both singing and dancing at the same time. The same award was also conferred to other Malaysians who have achieved success in their respective fields –
Dato' Jimmy Choo,
Datuk Dr. Sheikh Muszaphar Shukor and
Tan Sri Tony Fernandes. Two months later, on 17 October, Siti won two awards from 2014 Anugerah Planet Muzik in the category of Best Female Artiste and Best Song (Malaysia) for "Lebih Indah". On 21 October, the Indonesian version of
Fragmen was officially launched and released at Artotel,
Central Jakarta with an additional track, a duet with Cakra Khan, "
Seluruh Cinta". She also embarked on a 5-day promotional trip to Indonesia, where she participated in various Indonesian entertainment programs including on
MNCTV,
RCTI,
Global TV,
NET. and
SCTV. In November she won three different awards — "National Icon" from Inaugural Malaysia Women of Excellence Awards 2014 on 10 November, "Jewel of Muslim World" award from the Jewels of Muslim World Awards 2014 on 11 November On 6 December, she won three awards out of eight nominations that she received from 2014 Anugerah Industri Muzik in the category of Best Album Recording for the album ''Konsert Lentera Timur (Dato' Siti Nurhaliza Bersama Orkestra Tradisional Malaysia)
, Best Vocal Performance in a Song (Female) for "Lebih Indah" and Best Album for Fragmen''. Her winning for "Lebih Indah" marked the twelfth time she wins the category since she joined the Malaysian music industry. On 18 December, she is one of the recipients of Anugerah Srikandi Negara from Peninsular Malay Students Federation (GPMS). Less than a week later, on 24 December, she was announced as the winner for three awards from
2014 World Music Awards – World's Best Female Malay Artist, World's Best Malay Live Act and World's Best Malay Entertainer.
Unplugged and Satu Suara, Vol. 2 concerts (2015) On New Year's Eve 2014, Siti was in Singapore as a guest artist for the countdown of
Celebrate SG50, which marked Singapore's 50 years of independence. 2015 marked her twentieth year in the Malaysian entertainment industry since she won 1995 RTM Bintang HMI singing competition. To celebrate the anniversary, a special one night only acoustic concert was planned and organized on 7 April 2015 at
Istana Budaya. Present in the concert were people who have helped her throughout the years including her former mentor,
Adnan Abu Hassan and former Prime Minister
Mahathir Mohamad. Two months later, the concert was released in multiple formats including CD and DVD with three additional tracks accompanying the CD release of the
Unplugged album. Titled "Inspirasi" (Inspiration), it was composed by
Faizal Tahir and sung by him and
Hafiz Suip. In October, Siti was inducted in the 2016 edition of
The 500 Most Influential Muslims. In the same month in Singapore, she shared an award with Cakra Khan from Indonesia in the category of Best Collaboration (Artiste) for their duet, "
Seluruh Cinta" from the 2015 installment of
Anugerah Planet Muzik. In the following month, she embarked on her second concert at
Istana Budaya in 2015 on 7 and 8 November with
Konsert Satu Suara, Vol. 2. Accompanied by
Hetty Koes Endang (Indonesia) and
Ramli Sarip (Singapore), the two-day concert was a commercial success, managing to raise more than RM 650,000 from tickets sales alone. While initially refusing to confirm or deny the rumours, she revealed on her personal
Instagram account on 1 December that she experienced a
miscarriage after two months of pregnancy. She wrote, "I don't want to deny the news of my pregnancy as this was a beautiful gift that I have been waiting for a long time...This gift was too new and fragile, I was just waiting for the right time." That same month, she was invited to Indonesia as a guest judge for the Top 8 of Dangdut Academy Asia (D'Academy Asia), a
Nusantara-wide
dangdut singing competition featuring contestants from Indonesia, Malaysia, Singapore and Brunei.
Return after miscarriage, Dato' Siti Nurhaliza & Friends and new singles (2016) 2016 was a busy year for Siti as she was involved with a new business line, major concert, and multiple releases of new music. In January 2016, she returned to Indonesia as she celebrated her 37th birthday on the same day as she performed for Indonesian television station Indosiar's 21st anniversary, Konser Raya 21 Indosiar Untuk Indonesia. In March, after the success of Simplysiti, her own cosmetics and skincare line, she debuted the release of her own
ready-to-wear fashion line for women, Creación by Siti Nurhaliza. In collaboration with Malaysian hijab brand Ariani and Malaysian textile company Jakel, she was involved heavily with the concept and design of the fashion line. Sponsored by Yonder Music and
Celcom, the highly successful concert was attended by more than 7,000 people. On 20 June, she released "
Hari Kemenangan", a special single for
Eid al-Fitr, after her last in 2006. On 12 August, "
Dirgahayu" her duet with one of the famous male singer in Malaysia, Faizal Tahir was released. The song serves as the theme song for
Lara Aishah, a 100-episode Malaysian adaptation of Mexican telenovela,
La Loba. On 4 November, the song was included as one of the bonus tracks of Faizal Tahir's fourth solo album,
Anatomi. Its music video premiered as the backdrop during their live performance of the song at the
22nd Anugerah Muzik Industri Muzik. During the 22nd Anugerah Industri Muzik on 18 December, she was the most nominated artist of the event with seven nominations in six categories. She was 22nd Anugerah Industri Muzik's biggest winner and her live album
Unplugged and its singles enabled her to win several major categories including her first Best Nasyid Song with "
Mikraj Cinta" and the fan-voted Choice Malaysia Singer. A single that was recorded as a tribute to her late father,
SimetriSiti, her seventeenth solo album was released on 10 May 2017. Citing an estimate cost of RM100,000 to produce, the 10-track album featured collaborations with Malaysia rapper
Joe Flizzow and Indonesian singer
Judika. A day later, on 14 October, "Dirgahayu" was awarded Best Duo/Group from
2017 Anugerah Planet Muzik in Singapore. On 24 October, she was conferred by Sultan Ahmad Shah of Pahang the "
Darjah Kebesaran Sri Sultan Ahmad Shah Pahang" (SSAP) and would be addressed with the honorific title of "
Dato' Sri" henceforth. In November 2017, she was included in The 500 Most Influential Muslims for the third year in a row. In December, she was named Most Streamed Local Artiste in Malaysia by
Spotify. In 2018, Siti returned to the music industry after a brief hiatus to focus on her pregnancy. On 5 March 2018, in anticipation of the birth of her first child, she released the single, "
Comel Pipi Merah". On 10 March, Malaysian animation concert Hora Horey
Didi & Friends was released. It featured Siti playing new character "Mak Iti" who also sung "Oh Nana", a new song recorded by Siti for the animation. On 19 March, she gave birth to her first child, a daughter, through
caesarean section. Her daughter was temporarily named
Fatimah Az-Zahra, after the daughter of Islamic prophet
Muhammad. and on 25 March, her daughter was officially named Siti Aafiyah, meaning to be safe and good in everything, during
aqiqah and
tahnik ceremonies at her home. After few months of professional break, she released a new duet single with Malaysian singer
Khai Bahar in June 2018. A rerecorded version of "Comel Pipi Merah", "Cinta Syurga" is a slow song with added elements of Islamic
zikir. In late July, she revealed that she was chosen alongside Faizal Tahir as regular judges for the inaugural season of
Big Stage, a singing competition for rising new Malaysian singers. Few days earlier, she was reported to be working on a new single that was written by Malaysian singer
Hael Husaini for September 2018 release. On 21 September, she released "
Anta Permana". A single with both modern and classical elements, On 28 September, her duet with Indonesian singer Judika "Kisah Ku Inginkan" from
SimetriSiti won Best Collaboration (Artiste) from the
2018 Anugerah Planet Muzik in Singapore. She returned to Japan on 4 October to represent Malaysia at the second ASEAN-Japan Music Festival. This was also her second appearance for the music festival after representing Malaysia for the same event in 2013. She was listed in The 500 Most Influential Muslims for the fourth year running in the same month. In early December, she was named Most Streamed Local Artistes in Malaysia by Spofity for second year in a row. on 16 March 2019. First announced in December 2018, Siti embarked on
Dato' Sri Siti Nurhaliza On Tour to Indonesia on 21 February, Singapore on 2 March, and Malaysia on 16 March. Citing production cost of RM10 million, it is the most expensive concert by a Malaysian artist. Her last stop for the tour in Malaysia at Axiata Arena on 16 March was attended by 12,000 people. "Ikhlas", a special Eid al-Fitr single featuring Siti with Indonesian singer
Nissa Sabyan and Singaporean singer
Taufik Batisah was released on 31 May. A special collaboration between
Apple Music and Universal Music Malaysia, it is the first of its kind where singers from three countries sing together an Eid al-Fitr song. It only took Siti two hours to complete the recording of her vocals for the song. she returned to Indonesia to launch and promote Simplysiti on 8 August. In the same month, she reprised her role as a regular judge for the
second season of Big Stage. In collaboration with
Shopee Malaysia, she performed for Shopee X Simplysiti mini concert at Kuala Lumpur Convention Centre on 14 September where more than 1,000 fans were in attendance. During the mini concert, she also launched her first health drink Beausiti. Siti Nurhaliza's 18th studio album,
ManifestaSITI2020 was released on 3 July 2020. Originally planned to be released in April 2020, the album launching was postponed due to the
COVID-19 pandemic and
nationwide quarantine to combatting the deadly coronavirus.
ManifestaSITI2020 contains 11 tracks wherein 6 of them was released as singles earlier. The Malaysian music industry was revitalized when famed Malaysian music figure Dato Sri Siti Nurhaliza released her latest album titled
ManifestaSITI2020 on 3 July amidst the Recovery Movement Control Order (RMCO). Her album received positive feedback from local music listeners and received a warm response for both digital platforms and physical album sales. The legendary singer also successfully held an online interactive concert
Manifestival Siti Nurhaliza x HotKool on 21 July 2020. Thanks to inspiration from previous concerts that were held in Korea and Thailand, the interactive 360-degree concert via Zoom is the first of its kind in Malaysia which also made Dato Siti Nurhaliza the first artist to be involved in a large-scale online concert.
Second pregnancy and 25th Anniversary (2020–2023) On 1 December 2020, Siti announced on Instagram that she was four months pregnant with a second child. She later added that she conceived with IVF, the same procedure that she did with her first child. On 11 January 2021, Siti shared her IVF journey in a video titled
Chapter 42: My IVF Story. On 7 December 2020, she was listed as the Forbes Asia's 100 Digital Stars Most Influential Asian Pacific Celebrities for her advocacy work during the
COVID-19 pandemic alongside
Blackpink,
BTS, and
Shah Rukh Khan. On 22 December, Adelaide Festival Centre announced that Siti would be one of the few international stars to be part of the Adelaide Festival Centre's Walk of Fame. The singer was selected among the eleven performers who performed at the centre last year after gaining the most online votes. This makes Siti the first Malaysian and Southeast Asian person to have her name chosen for immortalization at Adelaide's Festival Center Walk of Fame. On 1 April 2021, Siti released an album that features children's songs, in honor of her second child. The album features seven tracks with two additional lullabies, six of them are traditional children's songs which have been re-arranged and have slightly different lyrics. Siti recorded the album over three days in early March 2021, with her pregnancy entering its 8th month. On 19 April, Siti gave birth to her second child, a son, through a
caesarean section. On 26 April, she revealed her son's name, Muhammad Afwa, during
aqiqah and
tahnik ceremonies at her home.
Biduanita Negara award, return and 30th anniversary (2024–present) On 13 November 2024 Siti Nurhaliza was proclaimed as 3rd
Biduanita Negara after the late
Puan Sri Saloma (1978) &
Datuk Sharifah Aini (2006). "Biduanita Negara" translates to "National Songstress" and is a prestigious title in Malaysia, recognizing individuals who have made significant contributions to the country's music and arts. In March 2025, once again Siti made Malaysian proud when it has been revealed '
Anta Permana' a song released by her in 2018 to be among
King Charles III's favourite tunes, earning a spot on his personally curated playlist featuring 17 songs from around the
Commonwealth. "Anta Permana", a single compose by Hael Husaini & Ezra Kong, was featured on The King's Music Room on Apple Music 1. ==Artistry==