Background in
Denver, Colorado.
No Mercy was first held by the American
professional wrestling promotion
WWE as a United Kingdom-exclusive
pay-per-view (PPV) event in May 1999. A second
No Mercy was then held later that same year in October, but in the United States, which established
No Mercy as the annual October PPV for the promotion until 2008. No Mercy was discontinued in 2009, but it was reinstated in October 2016 following the reintroduction of the
brand extension, which brought back brand-exclusive PPVs. Following
WrestleMania 34 in April 2018, however, No Mercy was again discontinued as WWE ended brand-exclusive PPVs, resulting in the reduction of yearly PPVs produced. In 2023, WWE again revived
No Mercy to be held in September as a
livestreaming event for their
developmental brand,
NXT. On July 9, 2024, it was reported that the second No Mercy under the NXT banner, and 15th overall, would be held on Sunday, September 1, 2024, in
Denver,
Colorado at the
Ball Arena. This report was confirmed by WWE on July 15, thus establishing No Mercy as an annual September event for NXT. It aired on the livestreaming services
Peacock in the United States and the
WWE Network and most international markets.
Storylines The event comprised six matches that resulted from scripted storylines. Results were predetermined by WWE's writers on the NXT brand, while storylines were produced on WWE's weekly television program,
NXT, and the supplementary online streaming show,
Level Up. On the August 13 episode of
NXT, the brand's General Manager
Ava announced that on the next episode, a No Mercy six-woman
Gauntlet Eliminator would be held featuring various women who had never previously challenged for the
NXT Women's Championship, with the winner facing
Roxanne Perez for the championship at No Mercy.
Wren Sinclair,
Adriana Rizzo,
Sol Ruca,
Jaida Parker,
Kendal Grey, and
Brinley Reece were announced as the six competitors. The match was won by Parker. On the August 13 episode of
NXT, as
Ethan Page was celebrating his successful
NXT Championship defense from Week 2 of
NXT: The Great American Bash, he was interrupted by
Joe Hendry from
Total Nonstop Action Wrestling (TNA), who confronted Page and stated that one of the reasons he was in NXT was to win the NXT Championship. As Hendry stared Page down,
Wes Lee appeared and superkicked Hendry. Later in a backstage segment,
Raw's
Pete Dunne also stated that he wanted the NXT Championship. Later that night, Lee was confronted by Dunne. Hendry then came out and attacked Lee, as security tried to separate them. Later, NXT General Manager Ava announced that Dunne, Hendry, and Lee would face each other in a
triple threat match the following week, with the winner challenging Page for the NXT Championship at No Mercy. On the August 13 episode of
NXT,
Chase University's
Andre Chase and
Ridge Holland defeated
Axiom and
Nathan Frazer to win the
NXT Tag Team Championship. The following week, Jordan, who sat ringside for a match between Paxley and
Lola Vice, was attacked by Choo from behind, with Choo posing with Jordan's title. Jordan then interfered in Choo's match against Vice the next episode, only for Vice to accidentally strike Jordan. Choo subsequently attacked Vice with a pillow to win the match. Jordan subsequently challenged Choo for the title at No Mercy, which Choo accepted and was later made official. Throughout July 2024, then-
NXT Heritage Cup Champion Tony D'Angelo was interrupted in interviews by
NXT North American Champion Oba Femi. On the August 13 episode of
NXT, D'Angelo lost the Cup to
No Quarter Catch Crew (NQCC) member
Charlie Dempsey. The following week, Dempsey and his stablemates
Myles Borne and
Wren Sinclair celebrated his victory, but were interrupted by Femi, who stated his interest in winning the Cup. D'Angelo subsequently appeared, seemingly to ask Dempsey for a rematch, only to incite a brawl between his
D'Angelo Family stablemates
Channing "Stacks" Lorenzo,
Luca Crusifino, and Adriana Rizzo and the NQCC while staring Femi down. The two subsequently brawled with D'Angelo getting the upper hand. It was later announced that Femi would defend his title against D'Angelo at No Mercy. At
NXT: The Great American Bash Night 2, Wes Lee attacked fellow
Rascalz members
Trey Miguel and
Zachary Wentz from TNA after he and Wentz failed to win the NXT Tag Team Championship, turning
heel for the first time in his career. The following week, Lee addressed why he attacked Miguel and Wentz, saying that Wentz abandoned him and went to TNA. Lee then issued a challenge to Wentz for No Mercy. On the next episode, Lee faced Joe Hendry and Pete Dunne in a triple threat match to determine the #1 contender for the NXT Championship, which Hendry won. After the match, Wentz attacked Lee and both men had to be separated by security as the show went off the air. The following week, they both agreed to a match at No Mercy. ==Event==