The One Six Right DVD made news by selling over 10,000 units independently in its first two weeks of release. By March 2006,
Brian J. Terwilliger (Producer/Director) made the cover of
The Hollywood Reporter in an article titled
Filmmaker Takes Flight to DVD. Brian's determination to maintain all distribution rights was a noted departure from the common practice of selling rights to a third party distributor. During the first year of distribution, One Six Right's website became a leading example of successful independent film distribution by developing a
viral marketing strategy that included multiple levels of consumer awareness allowing the film to develop significant presence within its niche audiences worldwide.
First to HD DVD Filmed entirely in
high definition,
One Six Right was the first independently financed and produced film shot in high definition and distributed on DVD in both
SD and
HD formats. It was also the first documentary and the first aviation film released this way. The HD DVD was a popular demonstration disc because of its HD special features and has since been replaced by the more popular and widely used Blu-ray Disc format.
One Six Right was released on Blu-ray December 2015, to celebrate the 10th anniversary.
First exclusive 4K tour In partnership with
Sony Electronics, the
One Six Right national tour covered twelve U.S. cities between July and December 2006 and showcased Sony's SXRD 4K large venue digital projectors. Completely self-funded by ticket and DVD sales at each venue, the tour received notable coverage within the entertainment industry as pioneering HD theatrical exhibition.
The Hollywood Reporter covered the tour's success in the November 13, 2006, "Leadership in Hollywood" special edition in an article titled "Digital do-it-yourself". The tour began at the annual
Experimental Aircraft Association's (EAA)
AirVenture Oshkosh airshow and convention. Sony Electronics and
Bose installed a wide screen and a 5.1 channel digital surround system in the
AirVenture Museum.
Tour finale The tour ended on December 2, 2006, with a finale screening at the Syncro Aviation hangar at
Van Nuys Airport.
Sony created a custom
SXRD 4K high definition 5.1 digital surround sound movie theater in the east half of hangar with 1,300 seats for the audience. The west half of the hangar was transformed into an aviation museum, displaying 16 of the actual aircraft shown in the film. These included two
P-51s, a
DC-3,
Piper Cub,
Fleet biplane, Beech
Staggerwing, two
Pitts biplanes, an
F-5 Freedom Fighter and
T-38 Talon jet, a
T-6 Texan,
A-26 Invader,
B-25,
Cirrus VK-30 and
Cessna 172. Also on display were the actual high-definition cameras used to make the film and the helicopter and its gyroscopically stabilized
Gyron camera system that shot the aerial sequences. Two hundred sixty movie lights provided dramatic museum-style lighting from above. After the film played at the tour finale, producer/director Brian J. Terwilliger presented EAA president
Tom Poberezny with a $15,395 donation to EAA's
Young Eagles charity. The money was the result of a $5 per DVD donation from sales on the EAA website (during July 2006) and also during the previous EAA AirVenture Oshkosh airshow where the distributors of One Six Right collectively sold 3,079 DVDs.
Blu-ray anniversary edition To commemorate the film's 10th anniversary,
One Six Right was digitally remastered in 1080p HD from the original high definition footage. The Anniversary Edition Blu-ray includes all special features from the original DVD release, all content from "One Six Left" (the companion DVD), plus 10-minutes of new footage. It became available in 2015. == Political activism ==