Between 1998 and 2009, Combs held lavish annual "White Parties" that were known for their high-profile guests and
dress code of white clothing. Combs has been compared to
Jay Gatsby, and said in 2001, "Have I read The Great Gatsby? I am the Great Gatsby!"
1998: Combs hosted the inaugural White Party on
Labor Day 1998 with about 1000 guests at his house in
East Hampton, New York. Monique P. Yazigi wrote in
The New York Times that 1998 would be remembered as the "Summer of Puff Daddy in the Hamptons".
1999: In 1999, the second annual White Party was initially denied a permit from the East Hampton board. Combs threatened to sue. The board offered permission with certain constraints regarding guests, traffic, and time.
2000: At the 2000 White Party,
Brett Ratner,
Russell Simmons,
Matthew Broderick,
Sarah Jessica Parker,
NSYNC and
Salman Rushdie were among the guests. East Hampton required a 9:30 p.m. end time, but police issued a summons at 8:45 p.m. due to noise complaints from Combs' next door neighbor, who said she had a problem with Combs "just about every weekend".
2003:
Howard Stern and
Kelly Osbourne were among the attendees at Diddy's 2003 Absolut White Party in East Hampton, New York. Combs promised to make the
2004 U.S. presidential election "the hottest, most sexiest thing ever". This marked "a new level of fortune and braggadocio" for Combs,
NPR wrote. Combs was appearing in
A Raisin in the Sun on Broadway at the time, and flew to the party in two helicopters with the cast after a matinée performance. A group of
spoken-word poets performed an interpretation of the Declaration of Independence. One of Diddy’s 2004 Miami parties, where photographs showed food served on the body of a naked woman, included
Will Smith and
Bruce Willis as guests.
2005: In 2005, the White Party took place in
Miami and featured a plexiglass box of eight live penguins. The event planning company worked with 250 subcontractors for the party
2006: The 2006 White Party was held at Nikki Beach, a club on the beach at
Saint-Tropez on the
Côte d'Azur in the south of France. It was held with
Cîroc and reportedly cost $1 million with 300 guests in attendance. Guests included
Mariah Carey,
Lil' Kim,
Star Jones,
Busta Rhymes, and
Russell Simmons. in aid of an anti-
malaria charity. and
Donald Trump. Attractions included stilt walkers and dancers in giant plastic balloons. Kutcher himself swung across a swimming pool on a giant swing.
Vanity Fair felt that the highlight of the party was when
Chris Brown was spotted kissing
Amber Rose, having earlier arrived at the party with
Teyana Taylor. =="Freak-offs"==