Rock and roll first began to appear in Argentina in 1955 after the genre was created in the United States in 1954–1955, based largely on
rhythm and blues and
country and western. On December 5, 1955, the first recorded rock song in Argentina was made. It was a version of "Rock Around the Clock" performed by trumpeter Roger Santander's jazz orchestra. Singer and trombonist Eddie Pequenino, a native of jazz (in the 1940s, while still a teenager, he formed the band Jazz Los Colegiales with Ricardo Romero) and R&B (in the early 1950s, he had formed Eddie Parker and his Rhythm Band), was the first, in 1956, to sing rock and roll with Lalo Schiffrin's orchestra. The Columbia record label approached him about launching a solo career, but he preferred to hide his identity, forming the first rock band in Argentina to release albums: Mr. Roll y sus Rocks, with Arturo Schneider on tenor saxophone, Jaime Rodríguez Anido (aka Ike) on lead electric guitar, Héctor Rea on rhythm guitar, Domingo Malagreca on double bass, and Jorge Padín on drums. Their first recording was released on December 7, 1956, in January 1957, selling more than 27,000 copies. The band recorded several covers of Bill Haley and other rockers such as Bobby Freeman and Alan Dale, including "See You Later, Alligator," "Mambo Rock," "Rock," "Shake, Rattle and Roll," and "Rancho Rock," with Bill Haley & His Comets being their greatest influence with their swing-oriented style. At first, the musicians hid their identity so the public would think they were an American band. But Pequenino finally revealed his identity on a live program on Radio El Mundo, where the alleged immorality of rock dancing was being debated. Following this revelation, Mr. Roll and his Rocks were hired to play on that station every Wednesday night, and then moved to Radio Splendid on Fridays at 8:30 p.m. The group's success was such that their recordings of Bill Haley songs outsold the originals. That same year, Eddie Pequenino was the star of the first original Argentine rock song sung in Spanish, the aforementioned "Rock con leche," a humorous song created in collaboration with Argentine comedian Délfor Dicásolo, Radio El Mundo's musical arranger Santos Lipesker, comedy scriptwriter Aldo Cammarota, and music producer Ben Molar. Thanks to the success of the song, the film Venga a bailar el rock was shot, released on August 29, 1957, starring Mr. Roll y sus Rockers and actors Eber Lobato, Nélida Lobato, Alfredo Barbieri, Alberto Anchart Jr., and Pedrito Rico. The film included two of Pequenino's own English compositions ("Despacio nena" and "Aquí viene el rock"), and a Spanish rock song titled after the film, created by Éber Lobato. In May 1958, Bill Haley visited Argentina with his band, performing at the Metropolitan Theater, and chose Mr. Roll y sus Rockers as the opening act. This was the genre's most successful moment in Argentina, and it reignited the controversy surrounding rock music, when certain media outlets argued that young people were "going crazy" in movie theaters because of rock movies, sometimes causing damage, and raised their guard against the arrival of Bill Haley, saying that rock and roll was a foreign music. Meanwhile, Antena magazine published an issue featuring Bill Haley wearing a poncho and drinking mate, as a gesture of cultural reconciliation. The arrival of this new musical phenomenon and the formation of Mr. Roll y sus Rocks caught the attention of the Argentine record industry, which saw a segment of society that had previously been unexplored: teenagers and young adults. This would open up a new market for youth music bands and soloists. In 1958, following the success of Bill Haley & His Comets' visit earlier that year, more rock and roll bands were formed, performing their own songs as well as compositions by groups from the United States. Several members of these musical groups included members who would later become popular pop singers of the so-called "new wave" in Argentina in the 1960s. Rock and roll radio programs also began to appear, such as those on Radio Libertad (now AM del Plata) and Radio El Mundo. Jazzlandia magazine had taken note of the explosion of rock and roll on the Argentine music scene and began publishing articles, lyrics, sheet music, and rock reviews, as well as publishing Estrellas magazine. Rodríguez Luque, the disc jockey for the program Música en el aire, created the Disc-Jockey label, which released emerging rock musicians. In April of that year, Loving You, the third film by Elvis Presley, was released, translated in the country under the title
La mujer que yo adoro, It had a media promotion unlike the previous two releases, the result was a "boom" in Elvis's aesthetics.
The Paters was formed with singer
Lalo Fransen (future member of
El Club del Clan) who at the time called himself Danny Santos. Their two most popular singles were recordings of
Marty Robbins's "
A White Sport Coat (and a Pink Carnation)" and Elvis Presley's "
I Forgot to Remember to Forget".
Los Modern Rockers also appeared, and their member
Luis Aguilé—who performed his own songs as Los Iracundos and covers of artists like
Pat Boone—would also stand out years later, when he was signed to the Odeón label, and with his guitar and the support of
Armando Patrono's orchestra, recorded the bolero "Mirá qué luna", but also one of the first rock songs originally created in
Argentina, "
La Balanza". Accompanied by the
Lucio Milena orchestra, the Spanish versions he recorded of
Billy Cafaro,
Paul Anka's "
Pity, pity and "Personalidad" were a considerable success. It is said from that time that "when Billy would sing on Radio El Mundo, located at Maipú 555, the lines of fans would reach two blocks and clog up the center of the capital. On more than one occasion he would arrive there aboard a helicopter that landed on the obelisk and he would be guarded on the way to the radio station as dozens of young women would try to jump on him, just as they did when he performed in a theater or club." These hits were followed by several more, such as
Marcianita,
Bésame Pepita, and
Viento, viento (these last two composed by Lucio Milena, at the request of
Daniel Tinayre for the 1960 film "
La Patota"), selling a million copies of their first long play,
"Bésame Pepita". However, when he performed a Spanish-language rendition of the German hit "
Kriminal Tango", it proved to be very unpopular among tango fans, who misinterpreted the song and considered it an offense to tango.
Billy Cafaro suffered repeated attacks from tango fans, so he moved to
Spain. A native of this country,
Andy Maciá recorded his own songs in Spanish, such as "
Rock del vaquero", "
Tú eres mi luna" and "
Una motoneta" —the latter being an advertising jingle for Siam-Lambretta scooters, and possibly the first advertising jingle in Argentine history— aided by
Horacio Malvicino's orchestra, who at that time called himself Don Nobody. Later, when he turned to tango in Europe, he would adopt another pseudonym, Alain Debray. In July 1961, the multinational record company RCA hired a musician under the pseudonym Balder, who had appeared on the program Justa del Saber on Channel 7. A 45 RPM single was released with a rock song composed by Balder himself, "El rock del tom tom", the first Argentine song that can be classified without a doubt within the genre
rockabilly. Shortly after, his Spanish-language composition "Zapatos de pom pom" was also released. The artist was Alberto Felipe Soria, known as
Johnny Tedesco. The album sold half a million copies in a very short time, also becoming a radio hit. Tedesco developed a style heavily influenced by
Elvis Presley, a blend of rock,
rockabilly, and
country, and established himself as a Spanish-language performer of his own compositions and international rock hits. "Presumida," "Un monto de amor," "Preciso tu amor esta noche," "Ocho días a la semana," "Coqueta" (his own composition), and "La plaga" are some of his interpretations that helped consolidate the rock genre in Argentina. In August 1961, the multinational
CBS, to counteract and contrast the success and the figure of Tedesco, promoted and edited its new artist
Tony Vilar, who with his own songs in Spanish like the
rockabilly "
Rock de Fuego" and "
Bailando", or versions of the
Dúo Dinámico like "
Quince años tiene mi amor" or "
Diablito" by Neil Sedaka. Tony represented the typical son of Italian immigrants of the youth of the moment. He was the first Argentine to interpret the so-called slow rock or slow ballads, and his most important piece in this genre was the slow rock in Spanish "
Y los cielos lloraron" with Frank Ferrer and his group (pseudonym of
Waldo de Los Ríos). Their second album was released in 1962, featuring the singles "
Despeinada", "
Nada vale sin amor", and "
Acomplejada". While its success was short-lived, it was quickly overshadowed by the dizzying emergence of
Club del Clan. At that time,
Los Pick Ups,
Horacio Ascheri's band, had emerged, recording their own songs like "
Mi promesa" and "
Es La Locura". Radio Antártida, the name that
Radio América had at that time, presented a
rock and roll program all day long from beginning to end, which included in its schedule the programs
A Window to Success with
Antonio Barrios,
La Discoteca de Juan José with
Juan José May,
La Whiskería de Johnny Carel and
Círculo Musical with
Héctor Larrea.
Late 60s beat music The first few years of rock music in Argentina were confined to
cover bands. In 1964, Argentina, like much of the rest of the world, was shaken by
the Beatles phenomenon. Bands from that era are: The Seasons with
Carlos Mellino and
Alejandro Medina, Los Vip's group of
Charly Leroy,
Los In, band of and Amadeo Álvarez who performed some of their own songs, Sam & Dan (duo of the
RCA that would enter with the new label "VIK La Nueva Generación"), Los Bestias (antecedent of
Los Blue Men), Los Bishops and their continuation Los Jerks (famous for performing a cover of
You Really Got Me, by
The Kinks, with an initial formation that included Félix Pando and Hiacho Lezica, future members of
La Joven Guardia, along with guitarist Richard Mochulske, who would later form
Alta Tensión with
Héctor Starc and
Vitico Bereciartúa), On July 3, 1967, the single "
La balsa" by the band
Los Gatos was released, opening a new era in the history of Argentine rock. "La balsa" had been started in the early hours of May 2, 1967, by
Tanguito (José Alberto Iglesias) in the men's restroom of the bar
La Perla del Once, who passed it to
Litto Nebbia to finish the song.
Nebbia based his work on a harmonic sequence related to the great
bossa nova hit "
Garota de Ipanema" and with its recording by Los Gatos it became a phenomenon that swept away the entire scene as it was known until then. The single was a huge success that shocked everyone: it sold 250,000 copies.. The success of "La balsa" established a new model of songwriting in the Argentine rock scene: sung in
Spanish instead of
English, original compositions instead of
covers, including Argentine elements such as their
slang, and with themes related to
counterculture ideologies. For the group of young people most influenced by the intellectual, bohemian, and counterculture environment, this new style contradicted the beat scene from which Los Gatos came. From that moment on, the desire to differentiate themselves from it led them to adopt inflexible positions with the aim of delimiting the supposedly antagonistic domains of "complacent music" and "progressive music," although the musical differences were not usually as clear and sharp as the new media proclaimed. and
Manal in a poster for
Pelo magazine, circa 1970 Hippie followers and journalists began to disparagingly refer to the other wing of beat music, which featured songs without ideological commitments, as
"complacent music." The greatest exponent of this movement at the time was
Los Náufragos, who in 1968 managed to get the
CBS label to record their first
single,
"La Leyenda de Xanadú", which included as its B-side the first song composed by
Tanguito, the same co-author of "
La Balsa", called "
Sutimente a Susana". For the second single ("
Eloise /
Vuelvo a Naufragar"), the group incorporated Francis Smith as a producer and later a key figure, who would later become one of the greatest authors of
poprock. However, the single in question is the antithesis of the "complacent" sound that the early rock press would later accuse it of. On the contrary, its sound, driven by the inimitable sound of the
Hammond organ, was completely in tune with the psychedelic pop that was triumphing in Europe at the time. "Eloise", a song almost five minutes long, surpassed the directives imposed by the labels to facilitate its broadcasting and stood out for the exquisite vocals of
Quique Villanueva and the orchestral sound that surrounded it. The B-side, "Vuelvo a Naufragar", presented the same sound with a catchier chorus, but the orchestral background also gave it a psychedelic touch, which would be enhanced in the
surf version that
Bingo Reyna recorded that same year on his last solo album:
Mi corazón es una guitarra.
Los Náufragos's next hit was "Otra vez en la Vía" (FlatBroke Again); which was the title of their first LP in 1969. It included six songs composed by
Pajarito Zaguri, another of La Cueva's regulars, and despite criticism, several of its lyrics - "Cómo viene la mano" (How the Hand Comes), "Hoy un plato volador" (Today a Flying Saucer) - dealt with the same themes as Los Gatos's and equally reflected the ideology of the young rock movement, while in "Hippies y todo el circo" (Hippies and the Whole Circus), they lamented the rivalry between the different "tribes" of young people from Buenos Aires. From that moment on, and with Francis Smith already established as their main composer, they would lose that psychedelic component to embrace a much more commercial dance pop, as in their hits "Zapatos Rotos" (Rotten Shoes) and "De Boliche en Boliche" (Bowling Jack's). With that imprint,
Los Náufragos came to produce in the early seventies a saga of successes of unusual relevance throughout
Ibero-America, to such an extent that in 1973 the magazine
Cashbox mentioned
Los Náufragos as the group that had sold the most singles in Spanish in the world in all of history Another band that, for a time, seamlessly encompassed both beat and rock scenes, until it was scorned by critics, was
Séptima Brigada, whose most renowned songs—"Paco Camorra" and "Juan Camelo"—displace (or obscure) the listening of others like "Señor Brujo," with its obvious influences from
Santana's "Black Magic Woman," "Sureña y Solitaria," whose rich instrumentation allows it to be considered one of the first progressive rock exercises in Argentina, or "Mis penas sobre la quena," described as "Latinsoul" which features guitarist Jorge Montes, who years later would form
Montes Mahatma. Another of the great bands of the beat era that suffered the same fate was
Formación 2000, who recorded English covers of the Anglo-Saxon rock hits of the moment, but at the same time composed songs in Spanish in a tone of psychedelic pop of the highest quality. The instrumentation was not only outstanding, but also ahead of its time with details never seen before in national rock, such as the double bass drum implemented since the late sixties by their drummer Juan Espósito. In their first single, in 1969, they showed this double face: on side A,
Orgullosa Mary (cover of
Proud Mary by
Creedence Clearwater Revival) accompanied on side B by the beautiful
Mañana será. That same year they released what would be their only long play,
El Mundo al Revés, that included two covers of
Creedence,
Orgullosa Mary and
Al salir la luna (their version of
Bad Moon Rising) and one of the
Rolling Stones hit,
Susie Q. But the rest of the compositions were their own. The one that ended up giving the album its name is a country rock exercise with violin as the lead instrument and a clear
Creedence influence. The song's lyrics, like
The Long-Haired Stranger by
La Joven Guardia, or
Hippies and the Whole Circus by
Los Náufagos, represented a protest against the prejudices to which young people with long hair were subjected. There were also notable moments of baroque psychedelia and British influences such as
The Castle of the Sun King Unfortunately, despite the extraordinary quality of their own material, the mere inclusion of covers ended up marginalizing Formación 2000 from the "progressive" category in the press of the time. Vilified as "complacent," they ended up breaking up shortly after the album's release and were forgotten. In 1971, two of its members—drummer Juan "Locomotora" Espósito and keyboardist Luis Valenti—would join El Reloj, a pioneering band of progressive hard rock in Argentina. In 1970, La Joven Guardia came to embody the rise of beat music with their hit "El extraño de pelo largo" (The Long-Haired Stranger), which led to a 1970 film being made under that name, with Litto Nebbia starring in it, dramatizing the arrival of Los Gatos Salvajes from Rosario to Buenos Aires. In the film, Los Gatos share the bill with beat bands like Trocha Angosta,
La Joven Guardia, Conexión n.º 5,
Pintura Fresca and also with the duo
Pedro y Pablo, pioneers of protest folk rock, who at the time had just released their first single: "
I live in this city / The paths that no one follows". The song that occupied the A side -and that would give name to the duo's first album-, portrayed the same central theme of the film "
El Extraño de pelo largo", that is, the complications that the "modern" young people of Buenos Aires had to dress with the significant clothes of the pop fashion (from long hair for men to miniskirts for women).
La Joven Guardia, for its part, continued the success of the single with an
long play of the same name, which contained compositions and arrangements of enormous quality. They allowed themselves, like the
Beatles in "
Lucy in the Sky with Diamonds", to make a nod to the psychedelic movement by titling a song with an acronym for
LSD ("Madmen, Saints, Devils"), and even closing the album on a conceptual level, narrating the death of the Stranger that gave it its title, "
a victim of the cruelty of society", killed by the police, according to the interpretation made by the author himself. After these successes,
La Joven Guardia even followed the path of some of the progressive musicians, opting for political radicalization. The singer
Roque Narvaja and the bassist Enrique Masllorens had begun to join left-wing groups and their lyrics were beginning to move away from their initial candor to adopt a tone of social denunciation, such as "Fuerza para vivir"" and the incredibly explicit -for the time- "Los corderos engañados"". In this one, besides adding a distorted guitar and a drum solo,
Narvaja sang:
"The eagle from the North came to tend the bar / with sodas and movies about Vietnam / we are good, said the wolf without thinking twice / he tricked him and showed him the peace sign. / They will soon sleep with wine / and they will get fed up without reacting / the wolf is the boss of the place / with his friends he will devour them. / Wolves and lambs. / Wolves and lambs. / Wolves and lambs". This change of direction was not well received by the public, nor by the other members of the band, who were concerned about the decline in sales. All of this motivated Masllorens to leave to form
Cuero, a more progressive and heavy band, with Nacho Smilari and Carlos Calabró. He was replaced by
Víctor "Vitico" Bereciartua, with whom
La Joven Guardia returned to the beat sources, obtaining a new hit with "
La Reina de la canción" (1971). After the success of this single, the band's third and final album, with the same name, was released, in which they moved away from the beat sound to include samples of the style that
Roque Narvaja would develop in his later stage as a soloist. Songs like "
Tu Libertad", "
Dicen Que Te Fuiste A La Montaña" or "
Mi Pensamiento" approach the acoustic psychedelic song with an opening to Latin American folk and committed lyrics like those that, since 1972, would shape the solo career of
Roque Narvaja after his departure from
La Joven Guardia.
Trocha Angosta and
Banana were two other notable bands of this movement that over time, in the early seventies, evolved towards ballads and what was later called
soft rock or melodic rock in the world. This path had already been started by the Uruguayans
Los Iracundos, who, although they came from an earlier era, were also considered part of the beat movement and had defined the bases of the melodic style with their 1968 classic
Puerto Montt.
Kano y Los Bull Dogs were a band formed in Montevideo in 1964 but based in Buenos Aires since 1967. In 1969 they achieved success with the song
Sobre un vidrio mojado, included in "
Los favoritos a la luna", which would be the best-selling compilation in the history of RCA Argentina.
Sobre un vidrio mojado was the most broadcast song on the longplay, achieving success throughout Latin America. IThe label immediately attempted to capitalize on this success by releasing their first self-titled album. The album began with "Vuelvo a casa," one of the best adaptations of the Californian psychedelic sound to the Río de la Plata region, and continued with the already established "
Sobre un vidrio mojado," which opened the way for ten other songs, mostly ballads, with beautiful arrangements and great dreamlike atmospheres. However, as happened to other beat bands, their first hit ended up eclipsing the brilliant composition of other songs. Lyrics like "Hoy se rieron" —a true manifesto of the hippie lifestyle— were ignored, and the press ended up calling them "complacent" for having such a massive success. Unlike the bands from Buenos Aires,
Kano and the Bulldogs was able to move away and continue his career in Montevideo, where in 1971 they released, before disbanding, a second album,
Carita con carita, in which the ballads were complemented by Latin rhythms in a style closer to that popularized at that time by
Santana (in
Báilalo ya) and with passages similar to the heavy rock sound that was beginning to take hold in Buenos Aires (
La quiero and
Se vistió de negro).
Almendra was a discovery by
Ricardo Kleiman, host of the radio program
Modart en la noche, which was enormously influential among the youth of those years. It was he who offered them to record a single on
RCA with
Rodolfo Alchourron as artistic director, and even borrowed them, to obtain a better sound, the instruments of
The Tremeloes, a band from the
British Invasion that had shared the stage with the
Beatles and the
Rolling Stones, and that Kleinman had taken to Argentina at the time. The album was released in November and went on sale the following year, with "
Tema de Pototo" as side A, and "
El mundo entre las manos", as side B.
Almendra's first album is often considered one of the best in the history of Argentine rock. The album is made up of nine tracks, all of them standouts from the Argentine songbook. Seven of them are by Spinetta: "
Muchacha (ojos de papel)", "
Figuración", "
Ana no duerme", "
Fermín", "
Plegaria para un niño dormido", "
A estos hombres tristes" and "
Laura va". The other two tracks are "
Color humano" by guitarist Edelmiro Molinari, a 9-minute "jam" that broke with the record label's commercial guidelines, and "
Que el viento borró tus manos" by bass player Emilio del Guercio. In the song "
Laura va", the bandoneon performance of
Rodolfo Mederos stands out, and can be considered a Buenos Aires and tango reinterpretation of the Beatles' "
She's Leaving Home". The album reflects a variety of musical roots, from tango and folklore to
The Beatles's ''
Sargent Pepper's'', creatively combined without preconceived schemes and with a poetic complexity that seemed incompatible with mass diffusion. == Heavy rock ==