In 1934 or 1935, Nicholas and Joseph Schenck sold the site for $450,000 to Jack and
Irving Rosenthal. The brothers and entrepreneurs had made a fortune as concessionaires at
Coney Island in
Brooklyn. They also owned some concessions and a carousel at
Savin Rock Amusement Park in
West Haven, Connecticut. The Rosenthals built the
Coney Island Cyclone, a wooden coaster, completely different from the Travers' Triplets, in 1927. In 1935 the park was partially damaged by fire. In 1944, a second fire killed six people, forcing the park to close until the start of the 1945 season. The Rosenthals reverted the park's name to the more recognizable
Palisades Amusement Park. One of the many attractions, rebuilt and redesigned by construction superintendent Joe McKee, was the Skyrocket roller coaster. The Rosenthals named the newly repaired coaster the "Cyclone", after their Coney Island coaster. In 1958, Joe built the Wild Mouse roller coaster with his construction foreman Bert Whitworth,. The park's reputation and attendance continued to grow throughout the 1950s and 1960s, largely due to saturation
advertising and the continued success of the park's music pavilion and Caisson bar erected during that time. In the mid-1950s the park started featuring
rock and roll shows, hosted by local radio announcers
Clay Cole and
"Cousin Brucie" Morrow. In the 1960s,
Motown musical acts performed there. Advertisements for the park were frequently printed in the back pages of 1950s and 1960s
comic books, along with clip-out coupons, good for one free ride on a specific attraction. The Rosenthals realized that youth in the
New York metropolitan area represented the largest single market for comic books in the nation, and that comic book advertising was a cheap way to reach thousands of potential customers.
Segregation In 1946, the park formed the Sun and Surf Club and restricted pool access to members only. In the book
Palisades Amusement Park: A Century of Fond Memories, the author Vince Gargiulo writes that "In reality, the club allowed park officials to discriminate according to the color of the patron's skin". He cites an example in July 1946, where eight black and two white people entered the park together. The white people were allowed to purchase tickets while the black people were prohibited from doing so. In response, African Americans started protesting against the Palisades Amusement Park pool's segregation policy. Some protesters held signs that stated "Protest
Jim Crow".
"Palisades Park" song and boom in popularity In 1962,
Chuck Barris composed and
Freddy Cannon recorded a song about the park entitled "
Palisades Park". The song was an up-tempo
rock and roll tune initiated by a distinctive
organ part. The song incorporated amusement park sound effects. "Palisades Park" received nationwide radioplay and increased the park's fame even more. The "Palisades Park" song generated a surge of park visitors. There was a hole in the fence behind the amusement park's music stage, which was used by local children to sneak into the park without paying admission. Although the Rosenthal brothers knew about the hole, they did not repair it. Unlike many modern amusement parks that require visitors to buy an all inclusive pass before entering the grounds, Palisades Amusement Park charged individual fees for each ride and attraction inside the park. Irving Rosenthal, who loved children even though he had none of his own, allowed this "secret" entrance to remain and instructed security personnel to ignore anyone sneaking through it. He felt that children, who had little money to start with, would be more willing to spend their limited funds inside the park if they got in for free. Irving Rosenthal printed free-admission offers on
matchbooks and in other media. He owned an advertising company that put up billboards known as "three sheeters" all over New York City. Parking was free for the same reasons. As the park began attracting bigger and bigger crowds in later years, the on-site parking lot became less and less adequate, often rapidly filling to capacity. An overflow parking lot was opened at the bottom of the cliff in
Edgewater, and shuttle buses carried visitors up to the park. The overflow lot sometimes reached capacity, and when this happened, motorists were directed to park on local streets anywhere between the nearby
George Washington Bridge and the
Lincoln Tunnel several miles south. This reduced parking for local residents and businesses, and added to street congestion. From 1947 to 1971, Palisades Park averaged 6 million visitors per year. Peak attendance was reached in 1969, with 10 million visitors. Radio and television commercials broadcast in the greater New York area encouraged the public to, "Come on over!" with a jingle written by Rosenthal's wife, songwriter
Gladys Shelley. ==Demise==