Cohen first entered the record business with
Columbia in the late 1920s, but in 1934 joined
Decca Records' newly formed American operation, organized by two brothers,
Jack and
Dave Kapp—old Chicago friends of his. Cohen moved to Cincinnati to become Decca's midwestern branch manager in 1935; in this role he was responsible for scouting, producing and signing new talent in addition to marketing records. During World War II, he gradually took over Decca's
hillbilly production work from Dave Kapp, and in the mid-1940s moved to New York to head that branch of the company. In 1947, after the
Castle Studios were established in the Tulane Hotel at Eighth Avenue North and Church Street in Nashville, Cohen moved the bulk of Decca's country recording there. Two of Decca's biggest country acts—
Ernest Tubb and
Red Foley—were based at the
Grand Ole Opry in
Nashville, so Cohen decided it made far more financial and practical sense for him to travel to and stay in Nashville for extended periods of time than for Decca to pay to have the artists and their bands travel to Cincinnati or New York City for recording sessions. Musicians
Owen Bradley and
Beasley Smith helped Cohen schedule his intensive three- to four-week Nashville visits by lining up artists,
session musicians, and arrangements in advance. Noting Bradley's studio skills, Cohen hired him to open Decca's Nashville offices. In the early 1950s, Cohen considered moving Decca's country headquarters to
Dallas, where
Jim Beck had a recording studio, but Bradley persuaded Cohen to keep Decca's country division in Nashville by building
Bradley Studios in 1954. Cohen is remembered for an energetic production style—as much cheerleader as executive—and a knack for spotting new artists and matching them with songs (often published by his own publishing companies).
Kitty Wells,
Webb Pierce,
Brenda Lee,
Patsy Cline, and
Bobby Helms were among the new acts signed and produce by Cohen during his tenure, while Tubb, Foley, Jimmie Davis, and others continued to have success with the label. Cohen left Decca's country department early in 1958 (succeeded by Bradley shortly thereafter), and did pop production for Decca's Coral subsidiary. Soon after that Cohen launched his own company,
Todd Records, and besides signing such country acts as
Pee Wee King and Dub Dickerson, the label enjoyed a pop hit,
Joe Henderson's "
Snap Your Fingers". In 1964 Cohen rejoined his old boss Dave Kapp as head of
Kapp Records' country division in Nashville. In four years at Kapp, Cohen signed and produced
Hugh X. Lewis,
Cal Smith,
Billy Edd Wheeler, and
Mel Tillis, among others. Cohen's last major executive position was as head of
ABC Records Nashville office (1968–1969), which he left after being diagnosed with cancer. He died in Bryan, Texas, on April 1, 1970, and was buried in nearby
College Station, Texas. In an unprecedented gesture, Nashville's
Music Row offices closed for a memorial service a week later (April 7), but the lasting testimony to his memory and importance came with his posthumous election to the
Country Music Hall of Fame in 1976. ==References==