Pop culture has perpetuated the "hillbilly" stereotype. Scholarly works suggest that the media has exploited both the Appalachian region and people by classifying them as "hillbillies". These generalizations do not match the cultural experiences of Appalachians. Appalachians, like many other groups, do not subscribe to a single
identity. One of the issues associated with stereotyping is that it is profitable. When "hillbilly" became a widely used term, entrepreneurs saw a window for potential revenue. They "recycled" the image and brought it to life through various forms of media. The comics portrayed hillbilly stereotypes, notably in two strips, ''
Li'l Abner and Snuffy Smith''. Both characters were introduced in 1934.
Hillbilly Elegy: A Memoir of a Family and Culture in Crisis (2016) is a memoir by
JD Vance about the Appalachian values of his upbringing and their relationship to the social problems of his hometown,
Middletown, Ohio. The book topped
The New York Times Best Seller list in August 2016. A family of "Hill People", who are employed as migrant workers on a farm in 1952 Arkansas, have a major role in
John Grisham's 2001 book
A Painted House, with Grisham trying to avoid stereotypes.
Film and television and
Irene Ryan from
The Beverly Hillbillies in 1970 Television and film have portrayed "hillbillies" in both derogatory and sympathetic terms. Films such as
Sergeant York or the
Ma and Pa Kettle series portrayed the "hillbilly" as wild but good-natured. Television programs of the 1960s such as
The Real McCoys,
The Andy Griffith Show, and especially
The Beverly Hillbillies, portrayed the "hillbilly" as backwards but with enough wisdom to outwit more sophisticated city folk.
Gunsmoke Festus Haggen was portrayed as intelligent and quick-witted (but lacking "education"). The popular 1970s television variety show
Hee Haw regularly lampooned the stereotypical "hillbilly" lifestyle. A darker negative image of the hillbilly was introduced to another generation in the film
Deliverance (1972), based on a
1970 novel of the same name by
James Dickey, which depicted some "hillbillies" as genetically deficient,
inbred, and murderous.
The Texas Chainsaw Massacre and its sequels has
Leatherface and his family, the Sawyers, portray a particularly violent "Hillbilly" stereotype that is common in horror films. The Texas Chainsaw Massacre movie series is thought to have paved the way for the countless horror films featuring deranged and often cannibalistic "Hillbillies" that have since become a staple of the horror genre. Similar "evil hillbilly people"-type have also been seen in a more comical light in the 1988 horror film
The Moonlight Sonata, but the 2010 horror comedy film
Tucker & Dale vs. Evil even parodies hillbilly stereotyping. More recently, the TV series
Justified (2010–2015) was centered around deputy U. S. Marshal Raylan Givens who was reassigned to his hometown in
Harlan, Kentucky where he was in conflict with Boyd Crowder, a drug dealer who had grown up with Raylan. The show's plots often included "hillbilly" tropes such as dimwitted and easily manipulated men, use of homemade drugs, and snake-handling revivalists. "Hillbillies" became a frequent gimmick in
professional wrestling, usually portrayed as simple but amiable
fan favourites. An early example of this character was Whiskers Savage (born Edward Civil, 1899–1967) who was promoted as a "bumpkin" persona as early as 1928. During the 1960s and 1970s, two
superheavyweight wrestlers (and frequent
tag team partners)
Haystacks Calhoun and
Man Mountain Mike both portrayed "country boys" in overalls and carrying lucky horseshoes. In the
WWF in the 1980s,
Hillbilly Jim, depicted as a protegé of
Hulk Hogan, led a faction of "hillbillies" including
Uncle Elmer,
Cousin Luke and
Cousin Junior. "Hillbillies" were at the center of reality television in the 21st century. Network television shows such as
The Real Beverly Hillbillies,
High Life, and
The Simple Life displayed the "hillbilly" lifestyle for viewers in the United States. This sparked protests across the country with rural-minded individuals gathering to fight the stereotype. The Center for Rural Strategies started a nationwide campaign stating the stereotype was "politically incorrect". The Kentucky-based organization engaged political figures in the movement such as
Robert Byrd and
Mike Huckabee. Both protestors argued that the discrimination of any other group in United States would not be tolerated, so neither should the discrimination against rural U.S. citizens. A 2003 piece published by
The Cincinnati Enquirer read, "In this day of hypersensitivity to diversity and political correctness, Appalachians have been a group that it is still socially acceptable to demean and joke about... But rural folks have spoken up and said 'enough' to the Hollywood mockers."
Music playing hill-billy songs (1939)
Hillbilly music was at one time considered an acceptable label for what is now known as
country music. The label, coined in 1925 by country pianist
Al Hopkins, persisted until the 1950s. The "hillbilly music" categorization covers a wide variety of musical genres including bluegrass, country, western, and gospel. Appalachian folk song existed long before the "hillbilly" label. When the commercial industry was combined with "traditional Appalachian folksong", "hillbilly music" was formed. Some argue this is a "High Culture" issue where sophisticated individuals may see something considered "unsophisticated" as "trash".
The York Brothers entitled one of their songs "Hillbilly Rose" and
the Delmore Brothers followed with their song "Hillbilly Boogie". In 1927, the
Gennett studios in
Richmond, Indiana, made a recording of black fiddler
Jim Booker. The recordings were labeled "made for Hillbilly" in the Gennett files and were marketed to a white audience. Columbia Records had much success with the "Hill Billies" featuring
Al Hopkins and
Fiddlin' Charlie Bowman. By the late-1940s, radio stations started to use the "hillbilly music" label. Originally, "hillbilly" was used to describe fiddlers and
string bands, but now it was used to describe traditional Appalachian music. Appalachians had never used this term to describe their own music. Popular songs whose style bore characteristics of both hillbilly and
African American music were referred to as
hillbilly boogie and
rockabilly.
Elvis Presley was a prominent player of rockabilly and was known early in his career as the "Hillbilly Cat". When the Country Music Association was founded in 1958, the term
hillbilly music gradually fell out of use. The music industry merged hillbilly music,
Western swing, and
Cowboy music, to form the current category C&W,
Country and Western. Some artists (notably
Hank Williams) and fans were offended by the "hillbilly music" label. While the term is not used as frequently today, it is still used on occasion to refer to
old-time music or
bluegrass. For example,
WHRB broadcasts a popular weekly radio show entitled "Hillbilly at Harvard". The show is devoted to playing a mix of
old-time music,
bluegrass, and traditional
country and western.
Video games Many video games feature plots, subplots or characters that utilize the Hillbilly stereotype for narrative purposes and cultural signifiers. Some notable examples of this include the
Silent Hill video game series,
Fallout 3,
Fallout 76,
Dead by Daylight,
Grand Theft Auto V,
Red Dead Redemption 2, and
Resident Evil 7. ==Cultural implications==