The Peace & Love Festival was first held in 1999, as a reaction to the ongoing violence. The first festival was held at a club in central
Borlänge, with about 900 attendees. Since then the festival was held at different locations in central Borlänge. The Peace & Love Festival was one of Scandinavia's fastest-growing festivals. In 2006 there were 15,000 visitors per day, with over 37,000 people attending in total. The 10th Peace & Love Festival was in 2008 and had a record of 25000 visitors, which made it the second biggest festival in Sweden.
2008 The tickets sold out as early as 23 May, and the festival got a lot of attention in nationwide media. 2008 was celebrated as the tenth festival. Artist that played, amongst others, were
Sex Pistols [UK],
Manu Chao [FR/ES],
Kent,
Teddybears,
The Wombats [UK],
Crystal Castles [CAN]. As a late surprise Roky Ericson and The Nomads was announced.
2009 The festival was held between 22 June and 27 June. This year Peace & Love became Sweden's biggest festival with 41 685 tickets sold. Some of the bands and artists were:
Mötley Crüe (US),
The Kooks (UK),
Volbeat (DK),
Milow (BE),
Keane (UK),
Thåström and
Håkan Hellström.
2010 In 2010, the event took place between 28 June and 3 July - the same weekend as other major Scandinavian festivals
Roskilde Festival and
Hove Festival. The festival sold 42 000 tickets. This year, amongst others,
Jay-Z,
Lily Allen,
Patti Smith,
The Kooks and
Kent played. ==Theme==