In 1998,
The Washington Post reported that Popoff was making a comeback, seeking to jump-start his ministry by repackaging himself for an
African American audience, buying time on the
Black Entertainment Television network. Popoff, along with
Don Stewart and
Robert Tilton, received "criticism from those who say that preachers with a long trail of disillusioned followers have no place on a network that holds itself out as a model of entrepreneurship for the black community". A February 2007
Inside Edition segment reported that Popoff's new
infomercials depict him "healing the sick" in a manner identical to his methods prior to James Randi's exposé. Victims were interviewed, including a married couple who charged that Popoff had taken "thousands of dollars" from them. Popoff refused to comment. "
Flim flam is his profession," Randi explained to reporter Matt Meaghan. "That's what he does best. He's very good at it, and naturally he's going to go back to it." In May 2007,
ABC's
20/20 focused on Popoff's comeback and explored the lives of a few people who felt cheated. Various other media outlets have run similar stories. In July 2008, a
Nanaimo,
British Columbia, resident was reimbursed by Popoff after she went public with her concerns over his fundraising tactics. In 2008, the UK broadcasting regulator
Ofcom issued strong warnings to broadcasters for transmitting Popoff's material, which the regulator felt promoted his products "in such a way as to target potential susceptible and vulnerable viewers". These programs included offers of free "Miracle
Manna" that allegedly provided health and financial miracles. In 2009, Popoff began running advertisements in UK
periodicals offering a free cross containing "
blessed water" and "holy sand". The water, he claimed, was drawn from a spring near
Chernobyl,
Ukraine (the site of the
1986 nuclear reactor disaster). Animals and humans drinking from the spring were purportedly spared
radiation sickness. Responders to the ad received a small wooden cross bearing the inscription "
Jerusalem" and a solicitation for donations, followed by numerous additional solicitation letters. Popoff was designated by the
James Randi Educational Foundation (JREF) as one of its recipients of the 2011
Pigasus Award for fraudulent practices, along with
Mehmet Oz (from
The Dr. Oz Show) and
CVS Pharmacy. "
Debt cancellation is part of God's plan", according to Popoff, who taught that God would respond to prayer and seed-faith by providing financial blessing.
Credit.com wrote a blog post concerning Popoff's claims. In September 2015,
Michael Marshall of the
Good Thinking Society documented Popoff's latest promises of "fabulous extreme fortune" and "miracles" in exchange for donations to his organization. At a recent London gathering, GTS filmed Popoff "healing" a woman supposedly "wracked with pain", though Marshall and a colleague had previously seen her—in no obvious distress—handing out pens and questionnaires to audience members. Soon after the "healing", they watched her quietly leave the room. In the mid-2000s, Popoff began to offer "Miracle Spring Water" on late-night infomercials in the US, Canada, the UK, Australia, and New Zealand. Respondents were promised miraculous protection from disease and disability, along with
financial prosperity (which might include "divine money transfers directly into your account"), if they slept with the water for one night before drinking it, then prayed over the empty bottle and sent it back to Popoff—with a donation. A deluge of solicitation letters and token enclosures would follow, requesting more donations in exchange for miracles. Popoff also started referring to himself as a
prophet. Popoff's operation had functioned as a for-profit company until 2006, when it merged with a small church in
Farmers Branch, Texas called
Word for the World, which operated out of a storefront. Now classified as a church, Popoff's corporation no longer had to report annual income or salary to the
IRS. When a reporter from
GQ attempted to visit this church on a Sunday morning in late 2016, he found a deserted parking lot in an industrial park with no church sign visible on the outside. Popoff's longtime assistants Reeford and Pamela Sherrell also began a televised
Texas-based ministry, with Reeford using the name Pastor Lee Sherrell. Like Popoff, they used the offer of a religious trinket (a free prayer cloth) to compile an address list. Once a follower requested the prayer cloth and input his or her address, letters asking for money were dispatched.
Ole Anthony of the
Trinity Foundation, founded in 1987 to research the claims of televangelists, said, "Most of these guys are fooled by their own theology"—referring to other televangelists such as
Joel Osteen and
T. D. Jakes—but in the case of Popoff, "he's fundamentally evil, because he
knows he's a
con man." Popoff was broadcasting, and advertising his miracle spring water, on
The Word Network, which was fined £150,000 in the UK for broadcasting Popoff's claims. They were considered to be a serious breach of the UK
Broadcasting Code by regulator
Ofcom, which "considered that these claims related to viewers' health and wealth and such claims had the potential to cause harm". == Financial details ==