The name of the country has changed several times since it was originally demarcated in the late-nineteenth century by
Cecil Rhodes'
British South Africa Company. The company initially referred to each territory it acquired by its respective name—
Mashonaland,
Matabeleland and so on—and collectively called its lands "Zambesia" (Rhodes' personal preference) or "Charterland" (
Leander Starr Jameson's), but neither of these caught on. Most of the first settlers instead called their new home
Rhodesia, after Rhodes; this was common enough usage by 1891 to be used by journalists. Southern Rhodesia attained
responsible government as a
self-governing colony in 1923,{{cite book The name "Zimbabwe", based on a
Shona term for
Great Zimbabwe, an ancient ruined city in the country's south-east, was first recorded as a term of national reference in 1960, when it was coined by the black nationalist Michael Mawema, whose Zimbabwe National Party became the first to officially use the name in 1961. The term Rhodesia, derived from Rhodes' surname, was perceived as inappropriate because of its colonial origin and connotations.{{cite book It was initially not clear how the chosen term was to be used—a letter written by Mawema in 1961 refers to "Zimbabweland"—but "Zimbabwe" was sufficiently established by 1962 to become the generally preferred term of the black nationalist movement. In a 2001 interview, black nationalist
Edson Zvobgo recalled that the name was mentioned by Mawema during a political rally, "and it caught hold, and that was that". The name was subsequently used by the black nationalist factions during the Second
Chimurenga campaigns against the Rhodesian government during the
Rhodesian Bush War. The most major of these were the
Zimbabwe African National Union (led by
Robert Mugabe from 1975), and the
Zimbabwe African People's Union, led by
Joshua Nkomo from its founding in the early-1960s. When
Northern Rhodesia achieved independence as
Zambia in 1964, the Southern Rhodesian government introduced a bill to allow the country to be known simply as
Rhodesia, which passed its third reading on 9 December 1964. Although no assent was given to the bill, the revised name was widely adopted, and following the
Unilateral Declaration of Independence in 1965, it was the name of the unrecognised government.{{cite book ==Geographical renaming since 1980==