List of Sanrio characters

Coro Chan (1973) is the first original Sanrio character. Introduced in 1973, he is portrayed as a gentle and laid-back bear. Designed by Yuko Shimizu who is also the original designer of Hello Kitty. According to Sanrio's backstory, Coro Chan is a cousin of Hello Kitty's bear friend Thomas. His name comes from the croquettes on his cheeks, which he might eat when he gets hungry. Hello Kitty (1974) created the original design of Hello Kitty in 1974 is the best-known of Sanrio's characters. She is depicted as a white cat with a red bow and no visible mouth. However, the lead designer in charge of creating new design themes for most of Hello Kitty's history, since 1980, has been Yuko Yamaguchi. Official character profiles list Hello Kitty's full name as , born in the suburbs of London, England, on November 1. Her height is described as five apples and her weight as three apples. She is depicted as a bright and kind-hearted girl who is good at baking cookies and likes to play the piano. Hello Kitty is portrayed with a large family including her twin sister Mimmy, who wears a yellow bow, papa George and mama Mary. UNICEF has appointed Hello Kitty children's ambassador and the Japanese government appointed her ambassador of tourism. Patty is a girl with braids who wears red overalls, and Jimmy is a boy with short unruly hair who wears blue overalls. who subsequently left Sanrio and went on to be an independent designer and picture book author. The character setting was based on a visit to Kansas City in the United States where Sanrio had an affiliate company. The designs were also inspired by American TV shows and the authors Joan Walsh Anglund and Richard Scarry. The character that would become Patty started out as a notebook doodle where she was seen from the back, and then came to be used unnamed in a series of designs using the slogan "love is". When the boy character was added he was originally known as "Jim" before the duos name was finalized as Patty & Jimmy. Merchandise with the characters inspired by American school life, like book straps, lunch boxes and ring binders became popular. Picture books and a music EP with the characters were also released in the 1970s. The popularity of Patty & Jimmy was on par with that of Hello Kitty in the 1970s, but their popularity declined in the 1980s. Sanrio has since released products with Patty & Jimmy as part of retro collections. Little Twin Stars (1975) also known as in Japan are a pair of angel-like characters. The younger brother with blue hair is , and the older sister with pink hair is . Originally designed by Yōko Matsumoto (松本庸子) who also designed My Melody. They were initially created for a 1975 Christmas promotion and their birthday is December 24, Christmas Eve. Drawing inspiration from Christmas and winter themes, early sketches had the characters wearing warm coats and winter scarves, before Matsumoto settled on stars as the motif. Because they came from the sky, she gave them white angel style clothes. Early Little Twin Stars branded products, like those for other similar Sanrio characters of the era, were items marketed to young girls, like stationery and accessories. In the late 70s Sanrio also began publishing picture books with Kiki and Lala, illustrated by Matsumoto and others. Since the inception of the Little Twin Stars, new designs have continually been created, following trends of the times. In the original 70s designs Kiki's hair was brown and Lala's yellow. In the 80s the designs became more pastel colored, and this is also when their hair colors settled into being predominantly blue and pink. In the 90s their faces were modernized, and designs were rendered in 3D CGI, and in the 00s there was a retro return to the styles of the 70s and 80s. Little Twin Stars have previously been included in video games with other Sanrio characters, but in 2018 the first mobile game app featuring them exclusively was released for iOS and Android. Titled ''Kiki & Lala's Twinkle Puzzle (キキ&ララのトゥインクルパズル'') it is a tile matching puzzle game and was developed by Imagineer. It incorporates illustrations from a 70s picture book with the origin story of the characters. When My Melody debuted, she was portrayed as Little Red Riding Hood. My Melody can be found on children's toys and merchandise (from jewelry to household items). My Melody was first released in 1975 and the first related merchandise was released at the end of that year. At first, she mainly was marketed toward young girls, but like Hello Kitty her popularity has increased among women and men of all ages, especially in Asia. In the late 1980s, My Melody's popularity waned, and the only items produced were stationery and candy. According to a reader survey published in the Strawberry Newspaper (a magazine published by Sanrio) in 1996, My Melody came out amongst some of Sanrio's most popular characters and as a result, due to popular demand, standard merchandise started re-appearing beginning in February 1997 featuring the original red hood. Items with the pink hood were re-released in 1999; as of 2000, there were items released with multiple color hoods. On April 3, 2005, an anime series based on My Melody and her friends and produced by Studio Comet started to air on TV Osaka and TV Tokyo television stations, called Onegai My Melody (おねがいマイメロディ), which aired from 2005 to 2008. This anime also spawned a video game for the Nintendo DS titled Onegai My Melody: Yume no Kuni no Daibouken (おねがいマイメロディ～夢の国の大冒険～). The game relies heavily on a feature of the Nintendo DS console which requires the player to blow air into the microphone of the unit. The player guides My Melody through timed levels by jumping and using her umbrella to float around and avoid enemies. The game also features unlockable content as well, such as music, images, and mini-games. My Melody also appears in the Sanrio Digital and Dream Cortex series, The Adventures of Hello Kitty & Friends. She, however, is mouthless there, and her rival Kuromi doesn't make an appearance. In 2007, a second game was released for the Nintendo DS, titled My Melody Angel Book ~Denshitechou & Enjoy Game~ (マイメロディエンジェルブック～電子手帳&エンジョイゲーム～). The game's primary function is as a day planner designed for young girls to keep track of appointments, class schedules, and mini diary entries. On March 1, 2008, Mattel released a Barbie doll named "My Melody". The My Melody Barbie doll featured a Barbie doll inspired by the My Melody character, with the character's face included in different parts of the doll's fashion and accessories. In an homage to the character's rabbit ears, the doll's hair is styled in pigtails. On March 26, 2008, a Japanese music compilation album titled "I Love 30 – My Melody" from Tearbridge Records was released with My Melody wearing the original red hood drawn in various artwork styles by Groovisions. Rei Sakuma has been the regular voice of My Melody in Japan since 1989. My Melody has also been turned into a Pullip doll with two versions; originally released in 2008 and the latest one in 2016. In 2014, Sanrio celebrated the character's 40th Anniversary by creating a special line of merchandise where she is given a different hood where her ears are dropped down and wears either a bonnet or a flower pin and sometimes depicted with eyelashes. Sanrio Puroland honored the 40th anniversary of the character by creating an indoor ride called "My Melody Drive" where visitors are visiting Mariland and encounter My Melody and her friends including Kuromi who attempts to ruin her day. My Melody is also seen in collaboration merchandise with other non-Sanrio series, such as one with Sailor Moon in 2017. In 2019, My Melody became a radio DJ on Tokyo FM with a show called "My Melo Therapy" (マイメロセラピー) where she answers questions from listeners and offers advice. A book with advice from the show was released in 2022. In the 2020 web series Hello Kitty and Friends: Supercute Adventures, My Melody is one of the main characters where she is voiced by Michelle Marie. In 2010, The New York Times said that My Melody was "moderately successful" in terms popularity, but showing no signs of reaching the global popularity of Hello Kitty. In 2025, she was given a catchphrase "Melly-melly" for the Western markets beginning with a video celebrating the character's 50th Anniversary and a music video called "My Melody Birthday Song". Beginning in 1989, My Melody has been regularly voiced by Rei Sakuma in Japan beginning with the 1989 anime short "My Melody no Akazukin". In the Western-market, Michelle Marie became the official voice of the character beginning with "Hello Kitty and Friends Supercute Adventures" web series. A stop-motion Netflix anime series My Melody & Kuromi, featuring both her and her rival Kuromi, was released worldwide on July 24, 2025, to celebrate the character's 50th anniversary. Spinoff characters from My Melody include My Sweet Piano, one of her closest companions, Kuromi, her rival/friend, and Little Forest Fellow, her cousin. The Strawberry King (1975) is a humanoid character with a large red strawberry for a head. He was created as an alter-ego of Sanrio founder Shintaro Tsuji, and has the same birthday as him, December 7. Official character bios describe him as "the king of the beautiful and peaceful Strawberry Kingdom" who "spends his days bringing messages of peace and friendship to all". The Strawberry King rarely appears on merchandise, but every month a message from the Strawberry King (similar to an editorial) has been published in Sanrio's Strawberry Newspaper. A book with a collection of some of these messages was published in 2007. Big Challenges (1978) is a green crocodile, described by Sanrio as a "unique crocodile-kun" who "puts on an innocent face, but you can see that he's laughing, right?" In 2018 the character came to the attention of English language Twitter after being featured in the Have You Heard About This Boy fanzine. Big Challenges makes an appearance in the 2023 video game Hello Kitty Island Adventure. Writing about the game, Oricon News described Big Challenges as a "rare" and seldom heard of character. She is the protagonist of Button Nose, the first anime television series produced by Sanrio. Button Nose is portrayed as a sweet and lively girl who makes strawberry jam and likes cookies. Sanrio's profiles say her birthday is January 5 and that her real name is Trish, but she is called Button Nose because her nose is small and round. The original design for Button Nose was created by and the character was introduced in 1978. The store is shaped like a strawberry and was based on the fictional home of Button Nose. It was originally planned to be in place for a limited time, but due to positive customer response the store remained in operation until 2011. Characters and items based on Tuxedo Sam were included in the Sanrio edition of Tamagotchi Meets from 2019 as well as the Sanrio expansion for the Tamagotchi Smart from 2022. In 1982, there were over 150 Tuxedo Sam items available, and he was the 4th most popular Sanrio character, after Hello Kitty, Little Twin Stars, and My Melody. In 2010 The New York Times described this character as "moderately successful" in terms of popularity but showing no signs of reaching the global popularity of Hello Kitty. ==1980s==

My Sweet Piano (1980) is a spinoff character from My Melody. She is depicted as a pink female sheep who is gentle and pampered and loves to talk and hang out with My Melody. She was introduced in 1980 as a friend of My Melody. She was originally known as "Hitsuji-san", which roughly translates to "Miss Sheep". Sanrio asked readers of its monthly Strawberry Newspaper to suggest a name for her, and the selection of the name "Piano" was announced in 2005. Piano started out as a supporting character in the 2005 anime series Onegai My Melody where she only spoke by baaing and bleating. Since 2005, she's voiced by Junko Takeuchi in Japan. Piano also appears in the 2020 web series Hello Kitty and Friends: Supercute Adventures where she's a background character debuting in Season 2 where she's voiced by Michelle Marie. In the 2025 Netflix series My Melody & Kuromi, she alongside Flat are co-stars with My Melody and Kuromi. In the series, Piano reveals to Kuromi and Flat that she's able to speak normally instead of bleating. She explains that the reason she didn't talk is due to struggling to get her proper thoughts out. Goropikadon (1982) are boisterous triplet brothers created in 1982. The name resembles Japanese onomatopoeia for thunder and lightning. According to their backstory they come from the land of thunder, but they hate rain and are scared of thunder. Their birthday is "the twenty-fifth day of the fourteenth month of the fifty-third year of the thunder calendar." The oldest brother Don with green hair is depicted as an ambitious character who dreams of winning a Nobel Prize. Minna no Tabo (1984) is a human character. According to official character profiles his birthday is on May 5 (Children's Day) and he is a happy and energetic boy who likes sports. He is depicted surrounded by family and many animal friends. He was originally designed in 1984 by for use on greeting cards. A series of books featuring the character, called , has according to Sanrio sold over 500 000 copies in Japan. The first book in the series, ''Minna No Tabo's Sai Kon Tan (今も昔も大切な100のことば みんなのたあ坊の菜根譚) by Sanrio founder Shintaro Tsuji is based on the 16th century Chinese compilation of aphorisms Saikontan'' by Hong Zicheng. Minna no Tabo placed first in the Sanrio Character Rankings in 1988 and 1989. Zashikibuta (1984) is a pink pig character who is sometimes drawn wearing a green scarf. According to official character profiles his birthday is February 4 and he lives in France with a mouse friend called Tabby. He is sometimes depicted with a sketchy look. Zashikibuta was number one in the first ever Sanrio Character Rankings in 1986. Hangyodon (1985) is a fish character who according to his fictional biography was born on March 14 in China. He is depicted as a character who likes joking around but also feels lonely, and whose plans of heroism often go awry. Designed by who also designed Bad Badtz-Maru. Hangyodon is one of the members of Hapidanbui, a group Sanrio created in 2020 to promote older characters. For the 40th anniversary in 2025, Sanrio released a music video with Hangyodon called Mysterious Star on YouTube. Other anniversary activities include Pop-up cafes in four Japanese cities and a pop-up store. According to Sanrio's profile, she lives in Paris, France and goes to a (French high school) and is interested in fashion, crafting and cooking. She is sometimes referred to as . The character was inspired by portrayals of Paris in fashion magazines, and the idea of what life would be like for a fashionable (high school girl) living in Paris. In 1993 Sanrio also published the book . Marron Cream was number one in the Sanrio Character Rankings in 1987, the second year the rankings were held. As of 2020 she was not among the most popular characters, but Sanrio still had a few Marron Cream items available. "Kero" means "frog's croak" and "Hasunoue" means "on a lily pad". Keroppi is portrayed with a large family and many friends who are frogs. He is also friends with Denden, a snail, and Teruteru, a teru teru bōzu. Originally created as part of a promotion for the rainy season, the first Keroppi items were released in 1988. Designs in Japan commonly include puns on the Japanese word for frog, , which has many homonyms. According to British newspaper The Independent, the popularity of Keroppi was close to that of Hello Kitty in the early 1990s, "particularly in the UK", but then went down. Keroppi was number one in the Sanrio Character Rankings in 1990. Keroppi has appeared in video games, including Kero Kero Keroppi no Bouken Nikki, Kero Kero Keroppi no Daibouken, and Sanrio World Smash Ball!. In 2019 and 2021, a character and items with designs inspired by Keroppi were featured in the Sanrio Animal Crossing Amiibo card series, as well as in a Sanrio themed event in Animal Crossing: Pocket Camp. He has also appeared in several animated series. In Japanese, Keroppi was voiced by Yoshiko Matsuo. In English, he was voiced by Jill Frappier in Keroppi and Friends, Kira Vincent-Davis in ''Hello Kitty's Animation Theater, Sarah Hauser in The Adventures of Hello Kitty and Friends, and Georgie Kidder in Hello Kitty and Friends Supercute Adventures''. Pochacco's name means pocha pocha (chubby). According to official character profiles he was born in Fuwafuwa Town on February 29 in a leap year. He was designed by Minoru Onoue (おのうえ稔), who also designed several other Sanrio characters, including Goropikadon and Picke Bicke. When Pochacco was first released he was not drawn wearing clothes and his behavior was more dog-like. His popularity increased after the design was changed to show him wearing shirts. Pochacco's bird friends, the Piichans Piyo, Pico, and Peebu, were named by soliciting names from readers of Sanrio's Strawberry Newspaper. Pochacco was number one in the Sanrio Character Rankings from 1991 to 1995. ==1990s==

Pekkle (1990) Pekkle (Ahiru no Pekkle) is a fictional character created by Sanrio in 1990. The character is a small white duck who typically wears a blue T-shirt that has the letter P on it. Sanrio characterize Pekkle as "good-natured" and "kind," as well as being a singer and dancer. Pekkle's birthday is on July 27. Pekkle appeared in four OVAs in the early 1990s. In 2010 The New York Times described Spottie Dottie and the character Pandapple as "flops" for the Sanrio corporation in terms of popularity. He is portrayed as a happy character who likes jokes and poems and wants to become a comedian or a poet. An animated OVA called was released in 2001. Patapatapeppy (1992) is a horned owl character drawn with a sketchy look. He was designed by Matsubayashi Atsushi (松林あつし) who subsequently left Sanrio and started his own studio. Per official character profiles his birthday is August 26 and he was born in the Northern woods. He is often depicted carrying a cherry in his mouth as it is his favourite food. Bad Badtz-Maru (1993) plane painted in a Badtz-Maru motif, 2016 is a male penguin character drawn with spiky hair. He was designed by , who also designed Hangyodon. Badtz-Maru has appeared in many product lines since his release by Sanrio in 1993. He has been portrayed as an astronaut, motorcyclist, DJ, camouflage monster, basketball player, boxer, and many others. His products range from typical stationery supplies (e.g. pens, notebooks, erasers, pencil cases, etc.) to more novelty items (e.g., CD players, guitars, license plate frames, etc.). Badtz-Maru was number one in the Sanrio Character Rankings in 1996. He was the official mascot for the 2006 FIBA World Championship of basketball, which was held in Japan. Uni Air and EVA Air began flying with airplanes painted with Badtz-Maru motifs in 2016 and 2017. He is also one of the main characters in the 2020 Hello Kitty and Friends Supercute Adventures YouTube web series. Picke Bicke (1994) is a mouse character. According to official character profiles he was born January 1 in the year of the rat, and can fly by flapping his big ears. He was designed by Minoru Onoue (おのうえ稔) who also designed Pochacco. According to official character profiles, Chococat's birthday is May 10 and his whiskers are able to pick up information like antennae, so he is often the first to know about things. Chococat was originally pictured with a blue collar, but he has since been depicted wearing different colored collars, scarves and even a Hawaiian lei. Sanrio has also produced Chococat products that portray him in different colors like brown and pink. Chococat is one of the characters in the 2020 web series Hello Kitty and Friends: Supercute Adventures, voiced by Michelle Marie. Chococat was the third most successful Sanrio character in 2005, after Hello Kitty and Cinnamoroll. Pompompurin (1996) is a golden retriever dog character first introduced in 1996. He is usually depicted wearing a brown beret and resembles a pudding (flan). According to official profiles, Purin was born on April 16, and his friends include a hamster called Muffin, a mouse named Scone, a squirrel named Bagel, and a bird named Custard. Sanrio produced two OVAs with Pompompurin in 2001, and . Two Pompompurin video games were released for the Nintendo 3DS in 2016 and 2017. A Pompompurin Café was opened in Harajuku in Tokyo in 2014. Subsequently, several Pompompurin Cafés were opened in other locations. Pompompurin was voted most popular in the Sanrio Character Rankings in 1997, 2015, 2016, and 2025. Corocorokuririn (1998) is a golden hamster character who is drawn wearing a flower as a hat. He is portrayed as having seven hamster children with a female hamster named Sakura. The original designs were created by and the character was introduced in 1998. The manga blends reality and fiction by including photographs of the real hamsters with drawings of the fictional characters. Designed in 1999 by Yuko Yamaguchi who has been the lead designer of Hello Kitty since 1980. Yamaguchi was inspired to create a boyfriend for Hello Kitty in the late 1990s when the Japanese singer Namie Amuro talked publicly about having a boyfriend, something that was considered controversial at the time. The character's name was inspired by the British film Melody from 1971, where the romantic lead is called Daniel. ==2000s==

Usahana (2000) (also stylized as U*SA*HA*NA) is a rabbit character drawn with different colored ears, one pink and one blue, and a flower on her head. According to official character profiles her birthday is August 7 and her full name is Hanachan. The character was adopted into a short anime series that aired as part of ''Kitty's Paradise Plus'' in 2006, where it is about Usahana who dreams of becoming a ballerina. Cinnamoroll (2001) was created in 2001, with character designs from Miyuki Okumura. The main character, who is known by the names Cinnamoroll and , is depicted as a white dog with a curly tail that resembles a cinnamon roll, and long ears he can fly with. Per official profiles his birthday is March 6. Other characters in the series include , with a mouth that looks like a cup of cappuccino, with ears that are fluffy like a chiffon cake, with a Mozart hairstyle, with chocolate-brown fur, and , a white baby puppy. An anime film featuring Cinnamoroll called Cinnamon the Movie was released in 2007, and a manga series by Yumi Tsukirino called was published between 2004 and 2008. In 2023 Sanrio started a YouTube channel for Cinnamon which streams a short anime called . with an English version uploaded to Sanrio's American YouTube Channel on September 11, 2023. Several video games featuring Cinnamoroll were released for Game Boy Advance and Nintendo DS. In addition to this Cinnamon has appeared as a supporting character in several other animated series and video games from Sanrio. Cinnamoroll expanded into two side series: in 2005 and in 2007. Cinnamoroll was the second most successful Sanrio character in 2005, after Hello Kitty. Pandapple (2002) is a panda character who is drawn wearing a red apple hat and a shirt. Pandapple is often depicted accompanied by a caterpillar. Per official profiles his birthday is June 2. In 2010 The New York Times described Pandapple and the character Spottie Dottie as "flops" for the Sanrio corporation in terms of popularity. She is described as docile, obedient and fond of shiny things. Her necklace holds the key to Hello Kitty's jewelry box. Charmmy Kitty and Hello Kitty's pet hamster Sugar were created in 2004 when the popularity of pets went up in Japan. The characters were aimed at the teenage market. They were designed by Kazumi Fukasawa (深沢和美). In 2007, Sanrio created an anime series based on the franchise which aired on TV Tokyo and Kids Station on April 3, 2007, and ended later that year with 27 episodes. After the anime's success, the series gained two sequels in 2008 (Sugarbunnies: Chocolat!) and in 2009 (Sugarbunnies: Fleur), each having 27 episodes. After the success of the franchise, Sanrio created more rabbit twins who each specialize in their own jobs, see Sugarbunnies characters. Cinnamoangels (2005) The , also known as Cinnamon Angels in English, are a spinoff from the main Cinnamoroll series. They are a trio of girl puppy characters consisting of Mocha (born February 20), Chiffon (born January 14) and Azuki (born September 25). According to their fictional story, Mocha founded the group because she wants to become a TV idol. Cinnamoangels have their own manga series called which was published as part of the Fluffy, Fluffy Cinnamoroll volumes. Sanrio has also released several music videos featuring the trio. Kuromi (2005) first appeared as the rival of My Melody in the anime Onegai My Melody. She is depicted as a white rabbit wearing a black jester's hat with a pink skull that sometimes adjusts to match her mood on the front and a black "devil" tail in the place of a normal rabbit's tail. Kuromi has also been portrayed as the leader of a biker gang known as "Kuromi's 5" whose members wear black and ride their bikes around in a menacing fashion. Kuromi's sidekick is Baku (ja:バク) a purple tapir character who takes Kuromi flying on his back. Similar to the baku from Japanese folklore, he is depicted as being able to seek out people's dreams. and ''Kuromi's Pretty Journey'', she's voiced by singer Diana Garnet. In 2021, Sanrio began a marketing campaign for Kuromi in Shibuya and on social media using the slogan "KUROMIfy the World". In 2022, Kuromi beat her rival in the Sanrio Character Rankings for the first time, placing at number three, while My Melody placed at number five. In February 2023, Sanrio began streaming a series of anime shorts called ''Kuromi's Pretty Journey'' introducing Romina, Kuromi's older sister, as well as other new characters. Episodes of the anime were given a weekly release schedule. The end theme of the series is performed by the singer ano (:ja:あの), formerly of the group You'll Melt More!. An English version was uploaded to Sanrio's American YouTube Channel in June 2023. A second season of the web series began in October 2024. In February 2025 Studio Comet filed a lawsuit against Sanrio, stating that they hold the legal rights to Kuromi's design. They said that the character was designed by Tomoko Miyakawa (:ja:宮川 知子) while she was employed by Studio Comet to work on the Onegai My Melody anime. They also said that the name "Kuromi" was coined by the series director, Makoto Moriwaki. The book from 2023 says Kuromi was created by Hello Kitty lead designer Yuko Yamaguchi. The main manager character is Latte, who is depicted with a heart on his ear. Maple is the only female character and Latte's love interest. There are several other red panda characters who all wear different colored scarves. Other characters include Mister Steam who is a cloud of steam and Muddler-san who is a spoon. A picture book called Tenorikuma Chisana Coffee Break (TENORIKUMA 小さなコーヒーブレイク) was released in 2005. A manga series by Yumimi (ja:ゆみみ) called Puchitto! Tenorikuma (プチっと！ てのりくま) was serialized in Nakayoshi magazine from 2007 to 2008. One volume of the manga was released in 2008. Masyumaro (2006) is a white kitten character with light brown spots around the ears. He is depicted as residing in Paris, France. Designed by Kazue Yamada (山田和恵) who also designed Bonbonribbon. Lloromannic (2007) is a spinoff from Cinnamoroll. The name is "Cinnamoroll" in reverse and Lloromannic is described as a world on the other side of a mirror that is the opposite of the cute world of Cinnamoroll. The Lloromannic characters are and who are depicted as two demons who came from the Lloromannic mirror world but now live in a haunted mansion on the outskirts of Cinnamoroll's town. Designed by Miyuki Okumura who also designed the main Cinnamoroll series. There are 42 characters in the franchise and each of the animals are named after famous Birthstones, Minerals and Jewels. They each have a different kind of sparkling jewel for their eyes, used for casting special magic called "Jewel Flash". According to fiction, they belong to magicians and live in a mystical place called Jewel Land, attending a school to learn more about magic and each of them are paired with their own human partners. The main Jewelpets in the series are Ruby the white Japanese hare (whose birthday is July 29), Sapphie the blue and yellow Cavalier King Charles Spaniel (whose birthday is September 1), Garnet the pink Persian cat (whose birthday is January 8) and Labra the pink and white polar bear (whose birthday is December 27). In 2008, Sega Toys collaborated with Sanrio to release a line of plush toys featuring the characters from the series which contains a special password to access the Web-Gurumi website. This is somewhat similar to the toy franchise Webkinz, as it also shares some similarities to the secret codes to access the Webkinz World website, causing some controversies between the two companies. Later on April 4, 2009, its first anime series was produced by Studio Comet and started to air on both TV Osaka and TV Tokyo, replacing Onegai My Melody Kirara★ in its timeslot. The anime focuses on the heroine Rinko Kōgyoku and her Jewelpet partner Ruby. A second series titled premiered later on TV Tokyo from April 3, 2010, to March 26, 2011, with 52 Episodes. The second series premiered later in Spain as part of the Boing programming block. A third series titled premiered on April 9, 2011. A fourth series titled aired on April 7, 2012. A full-length feature film titled which was directed by Hiroaki Sakurai (Director of Daa! Daa! Daa! and Cromartie High School) and distributed by Toho, was released on August 11, 2012, in Japanese cinemas. A second Jewelpet feature film titled was announced in 2019 and originally scheduled for a February 2020 release in Japan, but did not get released until 2022 on NicoNico. Yoshikitty (2009) Yoshikitty is character based on Japanese musician Yoshiki created in 2009 by Yuko Yamaguchi. The brand specializes in rock-themed and high fashion goods, and was voted more popular than Hello Kitty in the 2018 Sanrio Character Ranking. In 2019, a limited-edition 18k gold Yoshikitty figurine was released in collaboration with precious metal company Ginza Tanaka, with an estimated retail cost of US$10,000. ==2010s==

Wish me mell (2010) is a character series which was released in 2010. Designed by Miyuki Okumura who also designed Cinnamoroll. Wish Me Mell, the main heroine of the series, is meant to be a character that expresses the feelings every one has, simply stating "Thank you", "I am sorry" or "I like you!", connecting hearts in the process. The series is targeted towards females aged 15–20, who are too shy to express their feelings towards others. Wish Me Mell is portrayed as living with her friends in the fictional magical world of where everyone is living happily while their feelings are connected towards each other and words like "thank you" can bring warmth to everyone's hearts. Wish Me Mell and her friends are depicted as being guided by the Rainbow Fairy, Ciel, who gives them missions and advice. Go-chan (2011) full official name GoExPanda (ゴーエクスパンダ). He is the mascot of TV Asahi and debuted in 2011. Per official profiles his birthday is May 5. Designed by Yuko Yamaguchi who is also the designer in charge of new Hello Kitty designs. Two anime films with Go-chan have been released. Ichigoman (2011) is a superhero alter ego of Hello Kitty. The name "Ichigoman" translates to "Strawberry man", and the character is depicted with strawberry ears and a red superhero suit. According to Sanrio's backstory, Hello Kitty finds a smartphone shaped like a strawberry, and when she holds it up and shouts "Power the Kitty" she turns into Ichigoman to fight evil. Darkgrapeman and Honeymomo, who are both skilled in martial arts, join Ichigoman in the fight. Designed by Yuko Yamaguchi, lead designer for most of Hello Kitty's history, the character first appeared in 2011 in an exhibition with Yamaguchi's art. Yamaguchi said she hoped Ichigoman would reach a male demographic. An anime short featuring the character was released in 2012. Four tankōbon volumes of the manga have been published by Shueisha, with a fifth volume released digitally. Bonbonribbon (2012) is a pink rabbit character who is drawn wearing several ribbon bows. Designed by Kazue Yamada (山田和恵) who also designed Masyumaro. According to official profiles Bonbonribbon's birthday is August 8 and she is a fashionable girl who likes to sing and dance, and wants to become an accessory designer. Her mother is portrayed as a fashion designer who designed the ribbon on Bonbonribbon's head. A video game called Bonbon Ribbon: Tokimeki Coord Kirakira Dance was released in 2015 for the Nintendo 3DS. Gudetama (2013) is a Sanrio character who debuted in 2013. The character is an anthropomorphized egg yolk whose main trait is laziness. Designed by a Sanrio designer who goes by the name Amy, real name Emi Nagashima (永嶋 瑛美). The name Gudetama is derived from the Japanese words for and . Gudetama is often depicted reclining on an egg white or as an ingredient in a Japanese dish. The character debuted following a contest run by Sanrio to introduce new characters based on Japanese food, in which Gudetama came second to Kirimichan. There have been a number of Gudetama themed pop-up cafes serving egg-related dishes in Japan. Gudetama merchandise is also available, ranging from stationery to confectionery to toys. There are two Japanese video games with Gudetama on the Nintendo 3DS, released in 2015 and 2016, and a Gudetama-themed Tamagotchi from 2017. The mobile game Gudetama Tap! was released in 2019 and is a casual collecting game. A series of animated Gudetama shorts were aired daily on the Japanese channel TBS between 2014 and 2020. Each episode of the series is only about one minute long, and as of 2019 there were over 1200 episodes. In December 2022, a live-action/CGI hybrid series called Gudetama: An Eggcellent Adventure was released to Netflix worldwide with a total of 10 episodes. The series involves Gudetama and the chick character Shakipiyo searching across Japan for their mother. As of 2019, Gudetama was Sanrio's third most profitable character, behind Hello Kitty and My Melody. Depicted as a happy character who wants to be eaten, Sanrio's profiles say that Kirimichan is "a star in the sliced food world" and instead of a birthday, that the character "was first filleted on August 31st". Kirimichan was designed by Ai Setani (瀬谷愛) who also designed Rilu Rilu Fairilu. Setani wanted to make something different from the usual Sanrio cuteness, and the character was inspired by a salmon her daughter liked when she was three. Kirimichan was originally created in 2013 as part of a in-house competition at Sanrio to create food based characters, and was then selected as the winner in an online poll. The egg yolk character Gudetama placed second in the same poll. In addition to typical merchandise like bags and stationery, actual salmon fillets and salmon flavored candy branded with Kirimichan on the packaging have also been sold. A theme song and a music CD with the character, performed by voice actor Tsubasa Yonaga (:ja:代永翼), were released in 2014. In 2015 the Japanese Ministry of Agriculture, Forestry and Fisheries appointed Kirimichan as "Ambassador of Let's Eat Fish" in an effort to encourage people to eat more fish. Plasmagica (2013) is an all-girl fictional band who debuted in Sanrio's iOS game Show by Rock, which is geared towards young boys. The band is formed by strange corporation president in order to grow to become the best rock band. In the game, they all battle all the bands of Midi City to become the best in the world and aim to be music millionaires. Plasmagica is composed of 4 Mumon girls, the cat girl (Guitar and Vocals, voiced by Eri Inagawa), the rabbit girl (Guitar and Vocals, voiced by Sumire Uesaka), the dog girl (Bass and Vocals, voiced by Eri Kitamura) and the sheep girl (Drums and Vocals, voiced by Ayane Sakura). Hummingmint (2014) is a female fawn character who, according to her backstory, lives in a forest in Scandinavia, and was born March 10. The Hummingmint designs were inspired by Scandinavian textile design and marketed to mothers with young daughters. Aggressive Retsuko (2015) Aggressive Retsuko (アグレッシブ烈子, shortened to Aggretsuko in English) is a female red panda character. She is portrayed as an administrative assistant in a Japanese business, relieving the stress of an oppressive and frustrating working life by drinking and singing angry death metal in a karaoke bar. She was designed by a Sanrio designer working under the name Yeti. A short TV anime series was created in 2016, which explores her daily life in the workplace with her co-workers. This series was later expanded with a 15-minutes per episode Netflix series which streamed worldwide for five Seasons between 2018 and 2023, with a Christmas Special released December 2018. Cogimyun (2015) is a Cogimuna (コギムーナ) wheat flour fairy character who is white and fluffy and floats in the air. She is portrayed as a character who is sensitive and easily falls apart into a small heap of flour. Who, despite being made of wheat, wants to be an onigiri rice ball because that is her grandfather's favorite food. She lives in a world of everyday realism and deals with ordinary hardships like money troubles. She has a pet fried shrimp known as Ebifurai (エビフライ) or Ebi-chan (エビちゃん). Per official profiles her birthday is on May 7 (Powder Day). The series features many different flour based food characters, like Gyoza-kun (ぎょうざくん) the Takoyaki Sisters (たこやきシスターズ) and Udon-san (うどんさん.) The model Ryuchell made their voice acting debut as Choco Cornet (チョココロネェ) one of the residents in the apartment building. The series theme song is performed by Sonoko Inoue. Also in 2019 the Sanrio Boys franchise added a new character called Yasuhiro Koga who is a fan of Cogimyun. In 2021 a new character was introduced called Cogimyon (こぎみょん.) He is depicted as Cogimyun's little brother, who came to life when her tears fell on a ball of wheat clay. A character based on Cogimyun is included in the Sanrio expansion for the Tamagotchi Uni from 2024. Little Forest Fellow (2015) nicknamed Melo (めろぉ, Mero~o) is a rabbit character that is a spinoff from My Melody. He is portrayed as a cousin of My Melody, and the red hood he wears was a gift from her. In April 2017, Melo began hosting a radio show called "めろぉのフレンズソング" on the internet radio network TS ONE. The radio show plays soothing music while various Sanrio characters make occasional appearances. Sanrio Boys (2015) The is a group of high school-aged boys who met due to their love of Sanrio's mascots. The fictional story depicts the group as beginning with the unassuming , who loves the character Pompompurin, coincidentally running into the My Melody-loving and bonding over it. Together with Hello Kitty fan , Cinnamoroll fan , and the Little Twin Stars fan , they become friends and learn to not be embarrassed about their love of cute things. The Sanrio Danshi group is marketed towards girls and has a character Twitter account showing depictions of their daily lives, which according to Sanrio reached 100 000 followers within two months. There are also two manga adaptations by Mai Andou, one in Sho-Comi, the other on the MangaOne app. Designed by Ai Setani (瀬谷愛) who also designed Kirimichan. He is depicted with friends including Kanikama, a toy crab that is a reliable character, and Gyoniku, a toy fish that has a mysterious antenna. In 2017 Sanrio began streaming a series of Marumofubiyori anime shorts on YouTube. A manga titled was published in Ciao magazine between 2017 and 2019. A full color collection of the manga was released in 2018. Mewkledreamy (2017) is a group of characters. The main character Mew (みゅー) is a violet stuffed toy cat, depicted wearing a pink bow. According to Sanrio's backstory, Mew gained the ability to talk to humans one night when the moonlight fell on her, and she is able to have the same dream as humans when they sleep. The characters were designed by Mayumi Yanagita (栁田真弓). An anime series based on the characters, titled Mewkledreamy premiered in 2020. The anime was made by J.C.Staff and was originally aired on TV Tokyo. A second season, titled Mewkledreamy Mix!, aired in 2021–2022. A tie-in manga adaptation began serializing in two of Kodansha's magazines, Otomodachi and Tanoshii Yōchien, in April 2020. ==2020s==

Beatcats (2020) are a group of cat characters, each of a different color, that are marketed as a virtual band. They were created as a joint venture between Sanrio and Sega Toys. The third collaborative effort after Jewelpet and Rilu Rilu Fairilu, it is the first Sanrio franchise released as a musical group. They made their debut in October 2020. Their birthday is February 22. Hapidanbui (2020) is an all-star type group of pre-existing Sanrio characters that were popular in the 80s and 90s. The all male group consists of Pochacco, Tuxedo Sam, Keroppi, Bad Badtz-Maru, Hangyodon and Pekkle. The name Hapidanbui is short for which roughly translates to "boys who want to become happy aim for a V-shaped recovery". The Hapidanbui characters went up in the Sanrio Character Rankings after Sanrio created the group and began promoting them. Bosanimal (2021) is a group of animal characters introduced in 2021. The name is a combination of the word "animal" and the Japanese term "bosa bosa" which means both disheveled hair and idling time away. The group includes many different animals like rabbits, birds, cats, dogs, and squirrels, living alongside humans. She got the idea for the series when she read about a guide dog working with a Sanrio employee. A children's book called was published in Japan in 2021. The project was announced in June 2022 with each stage of development was shared through the group's official YouTube channel. Gaopowerroo (2022) is a dinosaur character that debuted in 2022. Gaopowerroo is white with a pink belly, yellow horns, and heart-shaped cheeks, and he lives on Omurice Island with his best friend, Nezumi Piyo. Unlike most Sanrio characters, the launch of Gaopowerroo did not start with merchandise, but the character was first posted on social media to build a following, and let the response shape the character. Hanamaruobake (2023) is a ghost character that debuted in 2023. Hanamaruobake is white with fluffy ears, swirly cheeks, and a hanamaru on his buttocks, and is shy, yet mysterious who appears without warning to give someone a hanamaru for his/her daily efforts. Hanamaru was created in 2022 for the Next Kawaii Project before officially debuting as the winner of the contest. == Notes ==