PRAN (Programme for Rural Advancement Nationally) was established in 1981 by retired Major General
Amjad Khan Chowdhury and has become one of the largest food and beverage brands in Bangladesh. PRAN pioneered agribusiness in Bangladesh by providing farmers with guaranteed prices. PRAN Foods, a subsidiary of the PRAN-RFL Group, produces a number of agricultural products under the PRAN banner. PRAN established a subsidiary company in
UAE in 2003. In 2008, the company announced plans to open a production facility in
Tripura,
India, after the Indian government lifted the ban on direct investment from Bangladesh in 2007. The PRAN group's exports had reached 10 billion
taka by 2016, with the biggest markets for the company in India,
Saudi Arabia, the UAE,
Malaysia, and
Oman. The same year the revenue for PRAN exceeded US$500 million. PRAN started exporting potatoes in March 2016. In April 2016, PRAN started to export
cassava and the first shipment, worth US$3 million, was sent to New Zealand. PRAN has 80 thousand direct employees and 200 thousand indirect employees. PRAN exports to over 118 countries. PRAN started exporting through river route to India from Bangladesh in March 2021. Pran-RFL Group has several joint ventures with international companies, such as
PepsiCo,
Danone, and
Nestlé. == Businesses ==