Bell
lobbied Congress to pass an antitrust exemption after the decision, and had almost succeeded before he died. His successor,
Pete Rozelle, continued the effort, but was only able to get limited exemptions to allow sharing of television revenues (the Sports Broadcasting Act of 1961) and, later, the
merger with the
American Football League (AFL). Since the Court's ruling means professional football is covered under antitrust law, the NFL has faced a number of competing leagues and lawsuits it would not otherwise be subject to.
Competing leagues The AFL had been formed by
Lamar Hunt two years after
Radovich was decided, and played for ten seasons. The NFL could not use the same tactics it had against the AAFC, and the two leagues merged in 1970 to become the modern NFL. When the
Dallas Cowboys were created to compete for the same market as Hunt's
Dallas Texans, the AFL brought a suit that eventually led to the merger. Today the AFL is considered the NFL's most successful competitor. To secure the antitrust exemptions that made the merger possible, Rozelle promised
Louisiana congressman
Hale Boggs the NFL would expand into
New Orleans, and the
Saints and
Cincinnati Bengals were added to the NFL and AFL respectively shortly thereafter. In the 1970s the
World Football League (WFL) took on the NFL. An apparently auspicious start, during a short players' strike, turned sour when it was discovered teams gave away many tickets, and soon the teams and their league were experiencing serious financial problems. After a season and a half it folded. The only two teams to have remained solvent applied to join the NFL as
expansion teams but were rejected. One of the teams, the
Memphis Grizzlies, sued the NFL in its own lawsuit,
Mid-South Grizzlies v. National Football League. It took several years for the case to work its way through the federal court system; the Grizzlies ultimately lost their case. The Grizzlies case centered around the league's rejection of the Grizzlies' application making it impossible to maintain operations, which the courts claimed would instead open up opportunities for competing leagues. The next decade brought the
United States Football League (USFL), which played its season in the spring instead of autumn. After three seasons of play during which it never had the same number of teams and many franchises moved, it also filed an antitrust suit it had brought against the NFL. Seeking hundreds of millions of dollars and damages,
USFL v. NFL centered around the NFL's television contracts, and in addition to the financial damages, it also sought to invalidate the league's contracts with at least one of the
Big Three television networks that dominated U.S. TV at the time. The jury concluded that the NFL was indeed violating antitrust laws but refused to tear up the broadcast contracts (noting that a last-ditch effort to move the league's season to autumn forced out numerous major market teams that would have made a television package more appealing) and only awarded a token $3 judgment in the USFL's favor. The failure to secure either objective in the lawsuit, coupled with mounting debts, prompted the USFL to cease operations. There have been two prominent efforts to establish a major professional football league outside the NFL's auspices since the USFL's lawsuit, neither of which has resulted in lawsuits or antitrust challenges. In 2001,
NBC, shut out of its TV contract with pro football for the first time since the 1960s, formed the
XFL as a
joint venture with the
World Wrestling Federation. The league played one short season, during the winter, and emphasized entertainment value over top-flight competition. Amid rapidly declining interest and viewer disappointment in the product, the XFL shut down. The
United Football League sought to create a parallel pro league in 2009; the UFL managed to put a respectable product on the field but was shut out in its efforts to secure the paying television contract that was required to make the league's finances viable, and amid massive financial losses it played its last games in 2012, by which point the league was unable to draw fans or pay its players.
Labor issues The owners recognized the
National Football League Players Association (NFLPA) because some congressmen and senators pointed to the nonunion status of the league to deny support for exemptions. The NFLPA and the league clashed in court over labor issues and antitrust law. First there was Kapp's lawsuit, which the league eventually won when it was reheard by a jury. Then
Baltimore Colts tight end John Mackey sued to block enforcement of the "Rozelle Rule", by which teams that signed another team's
free agents were compensated with players or draft picks determined by the commissioner. His legal victory gave the players free agency, which their baseball counterparts
had been denied by the Supreme Court, but the NFLPA
bargained it away in return for compensation to current and former players affected by the Rozelle Rule. After
the 1987 strike, the players won it back, but only after
New York Jets running back Freeman McNeil filed a successful lawsuit that challenged the free agency provisions under the Sherman Act. Eventually the players got the current free agency system in return for a
salary cap. The 1987 strike led to another antitrust action before the Supreme Court,
Brown v. Pro Football, Inc. (). Anthony Brown, a
practice squad player for the
Washington Redskins during the strike, challenged the teams' decision to unilaterally impose a $1,000 weekly maximum for practice players. This time, the NFL won, as the justices ruled 8-1 that groups of employers, as well as single employers, could implement a contract provision they had offered in good faith during an
impasse.
Third parties Two other significant actions have been brought against the NFL on antitrust grounds. The first was from the
North American Soccer League (NASL), which challenged an NFL policy, never formally adopted, barring owners from having interests in other professional team sports. Rozelle had pushed for its inclusion as an amendment to the league constitution, believing that owners must be focused on football and could be in a
conflict of interest with the NFL if they owned franchises in other sports, since the other sports competed for disposable income with the NFL. Opposing them were Hunt,
Miami Dolphins' owner
Joe Robbie and
Edward Bennett Williams, who at the time owned the
Baltimore Orioles as well as the Redskins. Hunt had founded the
Dallas Tornado, and owned part of the
NBA Chicago Bulls for a while. Robbie's wife owned the
Fort Lauderdale Strikers, and Robbie himself warned that the policy was "an open invitation for a lawsuit under the Sherman Act". The NASL brought suit against the NFL, arguing that its restrictions on cross-ownership were an unfair trade practice to deny other sports and leagues full access to the pool of experienced franchise owners. After losing in district court, it won on appeal but by then was in desperate straits, and folded two years later. The NFL's ownership policies were slightly modified; Rozelle never got the full limitations he wanted. During that time, the most significant suit in modern NFL history was brought. The
Los Angeles Memorial Coliseum Commission (LAMCC) sued the league over its provision requiring unanimous approval from other owners for franchise moves, which had otherwise hindered its efforts to conclude a lease with the
Raiders, then playing in
Oakland, where owner
Al Davis was unhappy with the condition of
Oakland–Alameda County Coliseum. Davis had also been incensed that the league had allowed the LA Coliseum's previous NFL team, the
Los Angeles Rams, to move to
Anaheim Stadium despite his abstention from the vote. His team began play in the LA Coliseum in 1982. The LAMCC's suit was the NFL's most notable use of the "single entity" defense: that despite being composed of more than two dozen separate member teams it was one business for purposes of the Sherman Act. It failed both at trial and then in appeals court, and ultimately the Supreme Court denied
certiorari in 1984. Shortly afterwards the Colts moved to
Indianapolis, the first of several franchise moves made possible by the invalidation of the NFL's ability to prevent them.
Criticism The NFL's antitrust-related legal entanglements as a result of
Radovich have led to suggestions that antitrust law cannot be applied to professional sports leagues in the same way they are applied to other businesses. In 1981, while
testifying before the
House Judiciary Committees in support of another exemption
bill, Rozelle complained that "[L]eagues are regularly damned in antitrust if they do and damned in antitrust if they don't." He noted that at the time, the city of Oakland was planning to sue the NFL if it allowed the Raiders to move to Los Angeles, and the LAMCC was suing it for
not allowing the move. Rozelle's complaint received some support in the 1990s when sports-law expert Gary Roberts testified to Congress that sports-related antitrust decisions, including many of those above, had been "inconsistent, often unjustifiable, and generally counterproductive". In
Brown, Justice
Stephen Breyer's
majority opinion acknowledged that "clubs that make up a professional sports league are not completely independent economic competitors, as they depend upon a degree of cooperation for economic survival." ==See also==