Early years: 1965–1983 Rawhide was established in 1965 by John and Jan Gillespie, who purchased the plot along the
Wolf River near New London in 1965. They opened the ranch and took in their first eight boys. In 1967 Rawhide incorporated summer only boys programs, treating up to 300 boys a year. Rawhide ran its own fire department beginning in 1967 that also served the Town of Caledonia. It was one of only 10 such fire corporations in the state of Wisconsin. The boys were actively involved although they were given a separate ride to the fire scenes since they could not ride the fire equipment. In 1969 the Rawhide Fire Department responded to approximately 28 grass and woods fires in and off the Rawhide property.
Bart and Cherry Starr John and Jan Gillespie were thinking about starting a group home for troubled boys and heard that the Starrs had a similar idea. John found their phone number in the phone book and called them up. They then met and the Starrs agreed to help the Gillespies start up Rawhide. Bart was the chairman of the fundraising drive to pay Rawhide's mortgage. Seventeen other members of the 1966
Green Bay Packers team, including
Fred "Fuzzy" Thurston,
Jerry Kramer, and
Jim Taylor, joined in to help raise $20,000.
Bart Starr also donated a red 1968
Chevrolet Corvette he had won for his performance in the Super Bowl to be raffled. The raffle raised over
$40,000 for the Ranch. Ronald Kent, of Larson, Wisconsin won the drawing from over 45,000 entries. Starr led additional fundraising efforts, and helped kickoff the vehicle donation program by sending out a letter across the country. He also was the host and narrator of the TV commercials for the vehicle donation program. For his 37 years of service with Rawhide, Bart Starr was presented with the
AMVETS Humanitarian Award in 2003. Previous winners include
John McCain,
Barbara Bush,
Rosalynn Carter,
Nancy Reagan,
Hillary Clinton, and
Roy Rogers and
Dale Evans.
Program expansion: 1983–2011 The vehicle program allowed Rawhide to expand again, and they began treating 20 boys a year in 1984. Capacity by 1991 was 30 boys a year. The Rawhide School was renamed the Starr Academy in 1991 in honor of the support Bart and Cherry Starr had provided over the years. In 1993 Rawhide opened its fourth residence, expanding capacity to 40 boys a year, and in 1994 also opened their first
foster home, in the
Appleton area, to help with the transition from the Ranch. Rawhide expanded again, opening its fifth residence house in December 1996. Rawhide began its About Face program, a 4-month military-style discipline program, in 1997. A barn fire on Christmas Eve in 1999 destroyed four horses. Donations surpassed the cost to rebuild the barn, and the excess donations were used to start a new program focusing on younger boys, Rawhide's Equine Assisted Program, utilizing
therapeutic horseback riding. The new
psychotherapy program focused on using interactions between the boy, a counselor, his parents, and a horse to improve communications and relationships. The first Rawhide program designed for boys not under court supervision, the Academy Program, began in 2003. The program focused on helping boys not yet in, but on their way to, serious trouble get their
high school diploma and begin
post-secondary education.
Honors The ranch was named one of 37 winners of
George H. W. Bush's annual
1000 Points of Light citations in 1991, selected from among over 4,500 nominations and was now home to 33 boys. On December 5, 2002, the City of
Neenah Mayor George Scherck honored Rawhide by declaring it Rawhide Appreciation Day throughout the city. The award was honored to Rawhide because of their long standing history of working with young people, benefiting all communities in Wisconsin, and working diligently to paint the Oak Street Bridge in Neenah.
Wisconsin Governor Jim Doyle dedicated the eight-person Cornerstone Group Home in 2004. This was the first residence at Rawhide not to use house parents, leaving the boys with more autonomy. In 2008 Rawhide opened its first outpatient clinic, in
Green Bay. Two more outpatient clinics were opened in 2009, one in
Menasha, and one on the Rawhide campus in New London. ==Car donation program==