Origins The colors red and blue are also featured on the
United States flag. Traditional political mapmakers, at least throughout the 20th century, had used blue to represent the modern-day Republicans, as well as the earlier
Federalist Party. This may have been a holdover from the
Civil War, during which the predominantly Republican north was considered However, at that time, a maker of widely sold maps accompanied them with blue pencils to mark Confederate force movements, while red was for the Union. Later, in the
1888 presidential election,
Grover Cleveland and
Benjamin Harrison used maps that coded blue for the Republicans, the color perceived to represent the Union and "
Lincoln's Party", and red for the Democrats. The parties themselves had no official colors, with candidates variously using either or both of the national color palette of red and blue (white being unsuitable for printed materials). There was one historical use, associated with
boss rule, of blue for Democrats and red for Republicans: during the late 19th century and early 20th century,
Texas county election boards used color-coding to help Spanish-speaking and
illiterate voters identify the parties; however, this system was not applied consistently in Texas and was not replicated in any other state. In 1908,
The New York Times printed a special color map, using blue for Democrats and yellow for Republicans, to detail
Theodore Roosevelt's
1904 electoral victory. That same year, a color
supplement included with a July issue of
The Washington Post used red for Republican-favoring states, blue for Democratic-favoring states, yellow for "doubtful" states and green for
territories that did not have a presidential vote.
Contrast with color usage in other countries The 21st-century association of colors in American politics is contrary to the long-standing conventions of
political color in most other countries whereby red symbols (such as the
red flag or
red star) are associated with
leftist politics including countries with such governments, such as
Red China, whereas blue is associated with
conservatism. As late as the 1990s, Democrats were often represented by red and Republicans by blue. The 2000 election was not the first during which the
news media used colored maps to depict voter preferences in the various states, but it was the first time the current red–blue terminology was used. In previous elections, the color assignments or even the actual colors used were often different.
History of current designations The advent of
color television in America during the late 1950s and early 1960s prompted television news reporters to rely on color-coded electoral maps, though sources conflict as to the conventions they used. One source claims that in the elections prior to 2000 every state that voted for Democratic candidates but one had been coded red. It further claims that from
1976 to
2004, in an attempt to avoid favoritism in color-coding, the broadcast networks standardized the convention of alternating every four years between blue and red the color used for the incumbent
president's party. According to another source, in 1976,
John Chancellor, the anchorman for
NBC Nightly News, asked his network's engineers to construct a large illuminated map of the United States. The map was placed in the network's election-night news studio. If
Jimmy Carter, the Democratic candidate that year, won a state, it was lit in red whereas if
Gerald Ford, the incumbent Republican president, won a state, it was lit It was said that Roy Wetzel, then the newly appointed general manager of NBC's election unit, justified the color scheme of blue for Republicans and red for Democrats for a simple reason: "Great Britain. Without giving it a second thought, we said blue for conservatives, because that's what the parliamentary system in London is, red for the more liberal party. And that settled it. We just did it. Forget all that communist red stuff. It didn't occur to us. When I first heard it, I thought, 'Oh, that's really The feature proved to be so popular that,
four years later, all three major television networks used colors to designate the states won by the presidential candidates, though not all using the same color scheme.
NBC continued its color scheme (blue for Republicans) NBC newsman
David Brinkley referred to the 1980 election map outcome showing Republican
Ronald Reagan's 44-state landslide in blue as resembling a "suburban Since the
1984 election,
CBS has used the opposite scheme: blue for Democrats, red for Republicans.
ABC used yellow for Republicans and blue for Democrats in 1976, then red for Republicans and blue for Democrats in 1980, 1984, and 1988. In 1980, when
John Anderson had a relatively well publicized campaign as an independent candidate, at least one network indicated provisionally that they would use yellow if he were to win a state. Similarly, at least one network would have used yellow to indicate a state won by
Ross Perot in
1992 and
1996, though neither of them did claim any states in any of these years. By 1996, color schemes were relatively mixed, as
CNN, CBS, ABC, NBC, and
The New York Times referred to Democratic states with the color blue and Republican ones as red, while
Time and
The Washington Post used the opposite scheme. In the days after the 2000 election, the outcome of which was unknown for some time after election day, major media outlets began conforming to the same color scheme because the electoral map was continually in view, and conformity made for easy and instant viewer comprehension. On election night that year, there was no coordinated effort to code Democratic states blue and Republican states red; the association gradually emerged. Partly as a result of this eventual and near-universal color-coding, the terms "red states" and "blue states" entered popular use in the weeks after the 2000 presidential election. After the results were final with the Republican
George W. Bush winning, journalists stuck with the color scheme, as
The Atlantic's December 2001 cover story by
David Brooks entitled, "One Nation, Slightly Divisible", illustrated. Thus, red and blue became fixed in the media and in many people's minds, despite the fact that the Democratic and Republican parties had not officially chosen colors. Some Republicans argue the GOP should retain its historic association with blue, since most center-right parties worldwide are associated with blue. On March 14, 2014, the
California Republican Party officially rejected red and adopted blue as its color. Archie Tse,
The New York Times graphics editor who made the choice when the
Times published its first color presidential election map in 2000, provided a nonpolitical rationale for retaining the red–Republican link, explaining that "Both 'Republican' and 'red' start with the letter 'R.'" ==Map interpretation==