By 1983 Farrell had turned his attention to the situation of men, and feminists are ignoring discrimination against men, and are promoting intolerant, anti-male attitudes. He described what he believed to be each sex's primary fantasies: women to find the economic security associated with one successful man, and men to have sexual access to multiple beautiful women without risking rejection. He also wrote a series of articles about myths about men which were published in the media. In his next book,
The Myth of Male Power: Why Men Are the Disposable Sex, Farrell elaborated this theme. Published in 1993, the book asserts that the widespread perception of men having inordinate social and economic power is false, and women's sexual power negates any such leverage. He argued that men feel themselves to be disposable, and that only men are subject to
conscription in the US.'' Men's life expectation is lower than women's, and to that of
African Americans, writing that "men are the new n*ggers". Both books were widely reviewed, often critically, He appeared once more on talk shows, including the
Oprah Winfrey Show.'''''' and giving and receiving criticism. He described this as a revolution in men's desire to reenter the family, and maintaining firm boundaries/rules. Noting the increasing numbers of single fathers, he listed research that suggested that medical, psychological, social and educational outcomes for children being raised by single fathers in the US were better than those raised by single mothers. These fathers were older, better off, and better educated, and spoke and consulted on the topic. He toured to Canada and Australia to publicize the book, making presentations, In it, he listed 25 differences in men and women's work-life choices which, he argued, accounted for most or all of the pay gap more accurately than did claims of widespread discrimination against women. Farrell wrote that men chose to earn more money, while each of women's choices prioritized having a more fulfilling and balanced life. He suggested that men could learn from women the benefits of more balanced lives, and not just considering careers with high incomes, given that "the road to high pay is a toll road." It was critiqued by others who commented on the inaccuracies and omissions in the use and interpretation of statistics and the societal and psychological claims made. In the book, Farrell and Sterba debated 13 topics, including criminal justice, power, work and pay, the military, health, marriage and divorce, domestic violence, rape and media bias against men. or end a pregnancy without input from the father. as well as whether the book would be useful as a text at universities, The book discussed contributing factors such as educational under-performance and mental/emotional health challenges, particularly in father-absent households. They proposed that boys to be taught "health intelligence" to keep them happy and safe, not just the traditional "heroic intelligence" in which men rescue, protect and provide for others. They argued for fathers (and mothers) to be deeply involved with their children, and proposed a range of solutions for reclaiming the relationship. == Couples coaching ==