Creation The creation of the game show was led by David Briggs, assisted by Mike Whitehill and Steven Knight, who had helped him before with creating a number of promotional games for Chris Tarrant's
morning show on
Capital FM radio. The basic premise for the show was a twist on the conventional game-show genre of the time: the programme would have just one contestant answering questions; they would be allowed to pull out at any time, even after they had seen the question and the possible answers; and they had three opportunities to receive special forms of assistance. During the design phase, the show was given the
working title of "Cash Mountain", before ITV director of programmes David Liddiment decided upon using the name of the
song written by
Cole Porter for the 1956 musical film
High Society, as the show's finalised title. After presenting their idea to
ITV, the broadcaster gave the green light for production to begin on a series. The set designed for
Who Wants to Be a Millionaire? was conceived by British
production designer Andy Walmsley, who focused the design towards making contestants feel uncomfortable, creating an atmosphere of tension similar to a
movie thriller. The design was in stark contrast to the design of sets made for more typical game shows, which are designed to make contestants feel more at ease. On
Game Show Network's
Gameshow Hall of Fame special, the narrator described the Strachan tracks as "mimicking the sound of a beating heart", and stated that as the contestant works their way up the money ladder, the music is "perfectly in tune with their ever-increasing pulse".
Original series (1998–2014) With the show created, ITV assigned
Chris Tarrant as its host, and set its premiere to 4 September 1998. The programme was assigned a timeslot of one hour, to provide room for three commercial breaks, with episodes produced by UK production company
Celador. Originally, the show was broadcast on successive evenings for around ten days, before the network modified its broadcast schedule in autumn 2000 to air it within a primetime slot on Saturday evenings, with occasional broadcasts on Tuesday evenings. Potential contestants needed to enter by calling a
premium-rate telephone number and answering one or more questions in the style of the show. The money raised from the phone calls was used towards show prizes.
Who Wants to Be a Millionaire? proved a ratings hit, pulling in average viewing figures of up to 19 million during its broadcast in 1999 (the all-time high was on 7 March 1999, with 19.2 million viewers), Audiences continued to drop, and from 2005 to 2011 the show usually attracted between 3 and 4 million viewers. At one point in September 1999, an episode had 60% of the TV share and caused the
BBC a historic low in ratings. in 2004, Alan Melville was given an out-of-court settlement after he claimed that the opening phrase "Who wants to be a millionaire?" had been taken from a document he sent to
Granada Television, concerning his idea for a game show based on the lottery. One of the most significant claims Celador received against them was from John Bachini. In 2002, he started legal proceedings against the production company, ITV, and five individuals who had claimed they had created
Who Wants to Be a Millionaire?, stating that the idea from the show was taken from several elements he had created – a board game format he conceived in 1981; a two-page TV format, known as
Millionaire, made in 1987; and the telephone mechanics for a TV concept he created in 1989,
BT Lottery. In his claim, Bachini stated that he submitted documents for his TV concepts to Paul Smith, from a sister company of Celador's, in March 1995 and again in January 1996, and to
Claudia Rosencrantz of ITV, also in January 1996, accusing both of using roughly 90% of the format for
Millionaire in the pilot for the game show, including the use of twenty questions, lifelines and safety nets, although the lifelines were conceived under different names – Bachini claimed that he never coined the phrase "phone-a-friend" that Briggs designed in his format. In response to this claim, Celador made a counter-claim that the franchise originated from the basic format idea conceived by Briggs. The defendants in the claim took Bachini to a summary hearing but lost their right to have his claim dismissed. Although Bachini won the right to go to trial, he was unable to attend the hearing due to serious illness. Celador eventually settled the matter with him out-of-court. In March 2006, Celador began procedures to sell the format of the show and all UK episodes, as part of their first step towards the sale of their formats divisions. The purchase of both assets was made by Dutch company
2waytraffic, which were then passed on to
Sony Pictures Entertainment in 2008 when it acquired 2waytraffic. As the original series progressed, variations of the format were created, and screened as special episodes, including celebrity editions, games featuring couples as contestants, and episodes themed around special events such as
Mother's Day. The Christmas celebrity special in December 2010, which was broadcast live, drew its biggest audience since 2006. To capitalise on this, and breathe new life into the show, only celebrity contestants appeared on the show from April 2011, in special live editions that coincided with holidays, events and other notable moments, such as the end of a
school term. Half of the total money won in these shows went into a 'prize pot' for a viewer competition, one viewer was called live at the end of the show and asked a question to win the money. From 2012 to 2013, special episodes entitled "The People Play" were broadcast for three consecutive nights between 9 and 11 July 2012. They featured contestants from the general public with viewers at home playing along. The special was used three more times in 2013, airing across three successive weeks on Tuesday nights. On 22 October 2013, Tarrant announced that, after fifteen years of hosting the programme, he would be leaving
Who Wants to Be a Millionaire?, which consequently led ITV to decommission the programme once his contract was finished; no more specials would be filmed after this announcement, leaving only those made before it to be aired as the final episodes. After the final celebrity editions, Tarrant hosted a
clip show entitled "Chris' Final Answer", which aired on 11 February 2014 (see
Specials) and ended the original series.
Revival (2018–present) In 2018, ITV revived the show for a new series, coinciding with the programme's 20th anniversary. On 23 February, the broadcaster put out a casting call for contestants who would appear on the game show. On 9 March,
Jeremy Clarkson was confirmed as the new host of the show. On 13 April, the trailer for the revival premiered on ITV and confirmed that the show would return in May for a week-long run. Shows aired from 5 to 11 May and were filmed in Studio HQ2 at
Dock10 in
Greater Manchester. The first episode drew an average of 5.06 million viewers, a 29.7% TV share. ITV renewed the show for a second series, with Clarkson returning as host. It aired for 6 episodes from 1 to 6 January 2019, with the first episode of the series being the programme's 600th episode since it first aired. The second half of the second series began on 4 March 2019 with 5 episodes, whilst a third series began on 24 August 2019 with 11 episodes, airing weekly. ITV renewed the show for a fourth series at the end of 2019, with 4 celebrity editions of the show airing on 25 December 2019, (a Christmas Special), 4, 5 January and 12 April 2020. This series continued for 6 episodes with regular contestants on 10 May 2020. In July 2020, it was announced that the programme would start airing its 35th series in September 2020. Due to the
COVID-19 pandemic, there was no studio audience and the 'Ask the Audience' lifeline was temporarily suspended. It was replaced with an additional 'Phone A Friend' lifeline, giving a chance for the contestant to phone two different friends. It was broadcast across five consecutive nights from 7 to 11 September 2020. It was confirmed on 21 August 2020 that a contestant would win the £1 million jackpot, the first time it had been won during Clarkson's time as host and the first time it had been won in 14 years, which was revealed to be Donald Fear on 11 September 2020. The show returned on 26 and 27 December 2020, for 2 celebrity Christmas special episodes, with the Series 35 Lifeline rules being applied, as well as
COVID-19 health and safety guidelines being applied. The first part of series 36 of the show commenced on 17 January 2021, consisting of 6 episodes airing every Sunday, with the 35th series lifeline rules also being applied in this series. The second part of series 36 commenced on 10 July 2021, consisting of 7 episodes airing every Saturday, and concluded on 21 August 2021. Series 37 commenced on 16 November 2021, consisting of 5 celebrity specials, with episodes airing across five consecutive nights. Series 38 commenced on 10 June 2022 – this was the first series to feature the Ask The Audience lifeline since the COVID-19 pandemic. Series 39 was recorded and premiered in 2024.
Top prize winners Over the course of the programme's history, seven contestants have won its top prize of £1 million: •
Judith Keppel – Won on 20 November 2000. A former garden designer, Keppel became the first contestant to win the top prize. She is the only woman to win the top prize. Keppel later became part of a team of quiz experts for the BBC game show
Eggheads. •
David Edwards – Won on 21 April 2001. A former physics teacher of
Cheadle High School and
Denstone College in
Staffordshire, Edwards was the second contestant to win the top prize. In 2008 and 2009 Edwards competed in both series of
Are You an Egghead? • Robert Brydges – Won on 29 September 2001. A banker from
Holland Park,
London, Brydges became the first contestant to win the top prize following the Charles Ingram scandal, which occurred only three weeks prior. •
Pat Gibson – Won on 24 April 2004. Gibson is a multiple world-champion Irish quiz player, and like Keppel, Gibson went on to join
Eggheads. •
Ingram Wilcox – Won on 23 September 2006. A civil servant, Wilcox's was the last contestant to win the top prize during Tarrant's tenure as host. • Donald Fear – Won on 11 September 2020. A history and politics teacher from
Haberdashers' Adams in
Newport, Shropshire, Fear was the first winner during Clarkson's tenure as host, and the first contestant to win the top prize with lifelines to spare, using only the '50:50' lifeline on his £32,000 question. • Roman Dubowski – Won on 26 April 2026. A retired IT analyst from
Stockport, Dubowski won the top prize with lifelines to spare, having only the 'Ask the Host' lifeline left after using his '50:50' on the final question.
Charles Ingram cheating scandal and his wife Diana. Both had previously made appearances on the show, before Charles' controversial game in September 2001. In September 2001,
British Army Major Charles Ingram correctly answered the £500,000 and £1,000,000 questions, after initially favouring an incorrect answer for each; this led to suspicion of cheating. While reviewing the recording, the production staff made a connection between Fastest Finger First contestant
Tecwen Whittock's coughing and Ingram's answers; they also noticed that Ingram's wife Diana had coughed before Ingram changed his answer on the £32,000 question. Believing that cheating had occurred, the production company
Celador withheld the winnings, suspended the broadcast of Ingram's run, and reported the incident to police. Both the Ingrams and Whittock were charged with "procuring the execution of a valuable security by deception", and taken to
Southwark Crown Court in 2003. During the four-week long trial, the prosecution presented a recording of Ingram's second day on
Who Wants to Be a Millionaire?, pager telephone records which were theorised to be a result of practice for a discarded scheme in which four pagers would be hidden on Ingram's body, and testimony from one of the production staff and a "Fastest Finger First" contestant attending the recording, Larry Whitehurst. Although the defence provided evidence claiming Whittock's coughing was a result of dust allergies and a hay fever he was suffering from, and Whittock himself testified against the accusations, footage showed that Whittock was not coughing when he became a contestant after Ingram. In the aftermath of the trial, the scandal became the subject of an ITV documentary entitled
Millionaire: A Major Fraud (aired as an edition of
Tonight with Trevor McDonald) presented by
Martin Bashir and broadcast on 21 April 2003, with a follow-up two weeks later entitled
Millionaire: The Final Answer. The documentary featured excerpts from the recording that had been enhanced for the Ingrams' trial, footage of the actions made by Ingram's wife in the audience, and interviews with production staff and some of the contestants who had been present during the recording. None of the defendants in the case took part, with Ingram later describing
Major Fraud and a subsequent programme of the matter, shown on
ITV2, as "one of the greatest TV editing con tricks in history". Chess grandmaster
James Plaskett later wrote an essay arguing in favour of the group's innocence. This was noticed by journalists
Bob Woffinden and
Jon Ronson. Woffinden collaborated with Plaskett on a book titled
Bad Show: The Quiz, The Cough, The Millionaire Major, published in 2015, arguing that Ingram's appearance on the show coinciding with Whittock's was "chance".
Quiz, a 2017 play based on the events of the scandal, was written by
James Graham, and a
TV adaptation was commissioned by ITV starring
Matthew Macfadyen,
Michael Sheen and
Sian Clifford, which aired in April 2020.
Top prize losers Over the course of the programme's history, one contestant has reached the £1 million question, but answered incorrectly: • Nicholas Bennett – Missed the million pound question on 25 May 2025. A data analyst from
West Hampstead, Bennett became the first person on the British version of
Millionaire to miss the million pound question. He ultimately left with £125,000, after losing £375,000 and becoming the contestant with the largest loss in the show's history.
Bowens' appearance On 11 February 2006,
Laurence Llewelyn-Bowen and his wife, Jackie Bowen, initially appeared on a celebrity couples edition of the show to celebrate
Valentine's Day. The pair had reached the million pound question, but answered incorrectly, losing £468,000 and initially leaving with £32,000. They had been asked; "Translated from the Latin, what is the motto of the United States?", to which the Bowens answered with "
In God We Trust", only to learn that the question's correct answer was "One Out of the English translation for the Latin
E pluribus unum. However, Celador later admitted that the question had been ambiguous and not fair to the to wit, although
E pluribus unum is considered the
de facto motto of the United States, it was never legally declared as such, while
In God We Trust has been the official motto of the country since 1956, but was not translated from any form of Latin. The couple were invited back to play a second million pound question and walked away with £500,000 for their charity, Shooting Star Chase Children's Hospice, becoming the highest-winning celebrity contestants. ==Format==