By 1927, Gaynor was one of Hollywood's leading ladies. Her image was that of a sweet, wholesome and pure young woman, who was notable for playing her roles with depth and sensitivity. Her performances in
7th Heaven, the first of 12 films she would make with actor
Charles Farrell;
Sunrise: A Song of Two Humans, directed by
F. W. Murnau; and
Street Angel, also with Charles Farrell, earned her the first
Academy Award for Best Actress in 1929, when for the first and only time the award was granted for multiple roles, on the basis of total recent work rather than for one particular performance. This practice was prohibited three years later by a new
Academy of Motion Picture Arts and Sciences rule. Gaynor was one of only a handful of established lead actresses who made a successful transition to sound films. In 1929, she was re-teamed with Charles Farrell (the pair was known as "America's favorite love birds") for the musical film
Sunny Side Up. During the early 1930s, Gaynor was one of
Fox's most popular actresses and one of Hollywood's biggest box-office draws. In 1931 and 1932, she and
Marie Dressler were tied as the number-one draw at the box office. After Dressler's death in 1934, Gaynor held the top spot alone. Gaynor continued to garner top billing for roles in
State Fair (1933) with
Will Rogers and
The Farmer Takes a Wife (1935), which introduced
Henry Fonda to the screen as Gaynor's leading man. However, when
Darryl F. Zanuck merged his fledgling studio,
Twentieth Century Pictures, with Fox Film Corporation to form
20th Century-Fox, her status became precarious, and even tertiary to those of burgeoning actresses
Loretta Young and
Shirley Temple. According to press reports at the time, Gaynor held out on signing with 20th Century-Fox until her salary was raised from $1,000 per week to $3,000. The studio quickly issued a statement denying that Gaynor was holding out for more money. She quietly signed a new contract, the terms of which were never made public. in
Change of Heart (1934) Gaynor received top billing above
Constance Bennett, Loretta Young, and
Tyrone Power in
Ladies in Love (1937), but her box-office appeal had begun to wane: Once ranked number one, she had dropped to number 24. She considered retiring due to her frustration with studio executives, who continued to cast her in the same type of role that brought her fame, while audiences' tastes were changing. Selznick, who was friendly with Gaynor off-screen, was convinced that audiences would enjoy seeing her portray a character closer to her true personality. He believed that she possessed the perfect combination of humor, charm, vulnerability, and innocence for the role of aspiring actress Esther Blodgett (later Vicki Lester) in
A Star Is Born. Gaynor accepted the role. The romantic drama was filmed in
Technicolor, and co-starred
Fredric March. Released in 1937, it was an enormous hit, and earned Gaynor her second Academy Award nomination for Best Actress; she lost to
Luise Rainer for
The Good Earth.
A Star Is Born revitalized Gaynor's career, and she was cast in the
screwball comedy The Young in Heart (1938) with
Paulette Goddard. That film was a modest hit, but by then, Gaynor had definitely decided to retire. She later explained: "I had been working steadily for 17 long years; making movies was really all I knew of life. I just wanted to have time to know other things. Most of all, I wanted to fall in love. I wanted to get married. I wanted a child. And I knew that in order to have these things, one had to make time for them. So, I simply stopped making movies. Then, as if by a miracle, everything I really wanted happened." At the top of the industry, she retired at age 33. ==Later years==