CBS Radio (2003–08) In March 2003, radio personality Rover (Shane French) joined
Cleveland modern rock station
WXTM (92.3
FM). It was here that Rover created
Rover’s Morning Glory. The name itself was thought of just days before the show's premiere and is a
double entendre for
morning wood. In March 2005, the show began to syndicate, airing on rock station
WAZU in
Columbus. In October 2005,
CBS Radio announced the selection of ''Rover's Morning Glory'' to fill morning show vacancies on several of its FM stations, mostly in
Midwestern markets – soon to result from
Howard Stern's move to
Sirius Satellite Radio. WXTM/Cleveland continued to carry the show and also changed its
call sign to WXRK and its branding to
K-Rock. Meanwhile, the previous carrier of the WXRK call sign – Stern's former
flagship in
New York – adopted the call sign
WFNY-FM. The move to Chicago was broadly considered a misstep both on the part of Rover and CBS Radio. The talk format of WCKG skewed more to an audience of 35 years or older, while Rover's show targeted young adults between the ages of 18 and 34.
Rover’s Morning Glory left WCKG Chicago in August 2006 and moved the flagship back to his former Cleveland station, WXRK. Memphis and Rochester were the only stations to remain affiliates following the return to Cleveland. Rochester continued carrying the show until 2020. The flagship station itself changed its call sign twice during the show's return: first, to WKRI, as the WXRK call letters went back to their former New York station; and then to WKRK-FM, the same call sign used by Rover's former Detroit affiliate. The station continued with the K-Rock brand through both call sign changes.
iHeartMedia (2008–present) In February 2008, Rover reportedly informed CBS management that he had signed a contract with cross-town rival WMMS Cleveland. ''Rover's Morning Glory'' was subsequently barred from airing during the remainder of the contract with CBS. The next month, Rover formally announced he would move the show to WMMS. The move was considered "a big blow" to WKRK-FM/K-Rock Cleveland and "a coup" for WMMS. ''Rover's Morning Glory'' began broadcasting from WMMS on April 1, 2008. WMFS, the show's Memphis affiliate since January 2006, abruptly flipped its format and dropped the show in May 2009. In January 2010, ''Rover's Morning Glory'' returned to the airwaves in Columbus, Ohio, at WRXS after negotiating with the station for more than a year. The show's stint in Columbus proved to be unsuccessful as WRXS changed to a 1990s format that June, canceling ''Rover's Morning Glory'' in the process. In June 2013, ''Rover's Morning Glory'' began airing a
tape delay version on
satellite radio over the
Extreme Talk channel (
XM 243). After XM's merger with Sirius, the service stopped carrying ''Rover's Morning Glory''. The show can now be accessed on the
iHeartRadio platform. In September 2013, ''Rover's Morning Glory'' has added six new affiliates:
WAMX Huntington, West Virginia;
WKGB-FM Binghamton, New York;
WNDE Indianapolis;
WRKK Williamsport, Pennsylvania;
WTFX-FM Louisville;
WZZR West Palm Beach,
WCZR Vero Beach On January 23, 2017, the show added its first new affiliate in over a year with
WBFX, "101.3 the Brew", in
Grand Rapids, Michigan. In March 2017, Rover launched Rolling Glory One, a $2.6 million, 45-foot 2017
Prevost X3-45 touring bus previously used by
Ariana Grande. The bus features a fully functioning mobile studio equipped with video and audio equipment. The show uses the bus to travel to affiliate cities, festivals, and other popular events. On January 6, 2018, Rolling Glory One led the Perfect Season 2.0 Parade, protesting the Cleveland Browns 0–16 season. Rolling Glory One is sponsored by Travel America and PETRO Stopping Centers. == Stunts ==