Rivals' response Music historian
Bill Martin says that the release of
Rubber Soul was a "turning point" for pop music, in that for the first time "the
album rather than the song became the basic unit of artistic production." In author David Howard's description, "pop's stakes had been raised into the stratosphere" by
Rubber Soul, resulting in a shift in focus from singles to creating albums without the usual
filler tracks. The release marked the start of a period when other artists, in an attempt to emulate the Beatles' achievement, sought to create albums as works of artistic merit and with increasingly novel sounds. According to Steve Turner, by galvanising the Beatles' most ambitious rivals in Britain and America,
Rubber Soul launched "the pop equivalent of an arms race".
Brian Wilson of the Beach Boys described
Rubber Soul as "the first album I listened to where every song was a gas" and planned his band's next project,
Pet Sounds, as an attempt to surpass it.
Rubber Soul similarly inspired
Pete Townshend of
the Who and
the Kinks'
Ray Davies, as well as Jagger and
Keith Richards of the Rolling Stones, who issued their first album of all-original material,
Aftermath, in April 1966. The album was also an influence on Bob Dylan,
Stevie Wonder In his chapter on
Rubber Soul in the
Cambridge Companion to Music's volume on the Beatles, James Decker credits the album with effecting the "transformation" of 1960s pop. In addition to citing it as the precedent for early experimental works by bands including the Kinks,
Love and
Jefferson Airplane, Decker writes that
Rubber Soul presented "a variety of techniques hitherto unexplored in popular music" while encouraging listeners "to be cognizant of more flexible dimensions of pop music and to
desire and
expect them as well". Music historian Simon Philo also sees it as heralding the experimentation that characterised late-1960s rock. He describes it as an album-length confirmation of the "transformation of pop's range and reach" that the Beatles had first achieved when "
Yesterday", McCartney's introspective and classically orchestrated ballad, topped US singles charts in late 1965. In a 1968 article on the Beach Boys,
Gene Sculatti of
Jazz & Pop recognised
Rubber Soul as the model for
Pet Sounds and
Aftermath, as well as "the necessary prototype that no major rock group has been able to ignore".
Cultural legitimisation of pop music Rubber Soul is widely viewed as the first pop album to make an artistic statement through the quality of its songs, a point that was reinforced by its artsy cover photo. The belated acceptance of the Beatles by the editors of
Newsweek was indicative of the magazine's recognition of the band's popularity among American intellectuals and the cultural elite. This in turn was reflected in
The Village Voices appointment of
Richard Goldstein, a recent graduate and
New Journalism writer, to the new position of rock critic, in June 1966, and the Beatles' central role in achieving cultural legitimisation for pop music over 1966–67. Referring to the praise afforded the band, particularly the Lennon–McCartney partnership, by
Newsweek in early 1966, Michael Frontani writes: "The Beatles had a foothold in the world of art; in the months that followed, their efforts would lead to the full acceptance and legitimization of rock and roll as an art form."
Paul Williams launched
Crawdaddy! in February 1966 with the aim of reflecting the sophistication brought to the genre by
Rubber Soul and Dylan's
Bringing It All Back Home – the two albums that, in music journalist
Barney Hoskyns' description, "arguably gave birth to 'rock' as a more solid concept than 'pop. According to Sculatti,
Rubber Soul was "the definitive 'rock as art' album, revolutionary in that it was a completely successful creative endeavor integrating with precision all aspects of the creative (rock) process – composition of individual tracks done with extreme care, each track arranged appropriately to fit beside each other track, the symmetrical rock 'n' roll album". while Christgau says that "psychedelia starts here." Writing in
The Sydney Morning Herald in July 1966,
Lillian Roxon reported on the new trend for psychedelia-themed clubs and events in the US and said that
Rubber Soul was "the classic psychedelic album now played at all the psychedelic discotheques". She attributed pop's recent embrace of psychedelia and "many of the strange new sounds now in records" to the LP's influence. In Myers' view, the Capitol release "changed the direction of American rock". In the ongoing process of reciprocal influence between the band and US folk rock acts, the Beatles went on to inspire the
San Francisco music scene. Recalling the album's popularity in the
Haight-Ashbury district of San Francisco, where Jefferson Airplane were based, journalist
Charles Perry said: "You could party hop all night and hear nothing but
Rubber Soul." Perry also wrote that "More than ever the Beatles were the soundtrack of the Haight-Ashbury,
Berkeley and the whole circuit", where pre-hippie students suspected that the album was inspired by drugs. Citing a quantitative study of
tempos in music from the 1960s, Walter Everett identifies
Rubber Soul as a work that was "made more to be thought about than danced to", and an album that "began a far-reaching trend" in its slowing-down of the tempos typically used in pop and rock music. While music historians typically credit
Sgt. Pepper as the birth of
progressive rock, Everett and Bill Martin recognise
Rubber Soul as the inspiration for many of the bands working in that genre from the early 1970s.
Appearances on best-album lists and further recognition Rubber Soul was voted fifth in
Paul Gambaccini's 1978 book ''
Critic's Choice: Top 200 Albums'', based on submissions from a panel of 47 critics and broadcasters including Richard Williams, Christgau and Marcus. In the first edition of Colin Larkin's book
All Time Top 1000 Albums, in 1994, it was ranked at number 10, and in 1998 it was voted the 39th greatest album of all time in the first "Music of the Millennium" poll, conducted by
HMV and
Channel 4. It was listed at number 34 in the third edition of Larkin's
All Time Top 1000 Albums, published in 2000. Since 2001,
Rubber Soul has appeared in critics' best-albums-of-all-time lists compiled by
VH1 (at number 6),
Mojo (number 27) and
Rolling Stone (number 5). It was among
Time magazine's selection of the "All-Time 100 Albums" in 2006 and was favoured over
Revolver in Chris Smith's book
101 Albums That Changed Popular Music three years later. In 2012,
Rolling Stone again placed it at number 5 on the magazine's revised list of the "500 Greatest Albums of All Time".
Rubber Soul appeared in
Rolling Stones 2014 list of the "40 Most Groundbreaking Albums of All Time", where the editors concluded: "You can say this represents 'maturity,' call it 'art' or credit it for moving rock away from singles to album-length statements – but regardless
Rubber Soul accelerated popular music's creative arms race, driving competitors like the Stones, the Beach Boys and Dylan to dismantle expectations and create new ones." Three years later,
Pitchfork ranked it at number 46 on the website's "200 Best Albums of the 1960s". In his commentary with the entry, Ian Cohen wrote: "Every Beatles album fundamentally shaped how pop music is understood, so
Rubber Soul is one of the most important records ever made, by default... Even in 2017, whenever a pop singer makes a serious turn, or an anointed serious band says they've learned to embrace pop,
Rubber Soul can't help but enter the conversation." In 2000,
Rubber Soul was inducted into the
Grammy Hall of Fame, an award bestowed by the American
Recording Academy "to honor recordings of lasting qualitative or historical significance that are at least 25 years old". The album has been the subject of multi-artist tribute albums such as
This Bird Has Flown and
Rubber Folk. Writing in December 2015, Ilan Mochari of
Inc. magazine commented on the unusual aspect of a pop album's 50th anniversary being celebrated, and added: "Over the next several years, you can bet you'll read about the 50th anniversary of many other albums – thematic volumes composed by bands or songwriters in the tradition
Rubber Soul established. All of which is to say:
Rubber Soul, the Beatles' sixth studio album, was the record that launched a thousand ships." ==Compact disc reissues==