Ibarra released her
Lost In Translation mixtape, hosted by
DJ Kay Slay, on December 12, 2012. The mixtape debuted that evening on
Eminem's Shade45 channel on
Sirius XM Radio, where she was interviewed live by
DJ Kay Slay. On November 5, 2015, she officially signed to independent record label, Beatrock Music, and announced that she would release her full-length debut album with them in 2016. She began recording the album with
Fatgums in
Inglewood, California, in March 2016. On October 3, 2017, she released her album
Circa 1991 where she documents social justice issues like
immigration and trauma, and she made her mark in her local music industry. She is described by people as reflective of who they are and the experiences they have had in the United States. In January 2018, Ruby was featured in a national
MasterCard TV commercial with singer
SZA and other breakout artists to promote the Start Something Priceless campaign. In 2018, Ruby Ibarra has done 6 projects with The Filipino Channel:
Cinematografo: Performance and Music Licensing- Discovering Routes: Music Licensing- Kasayahan Festival in Daly City: Performance- 24x24: Feature not yet released- Balitang America: Jocelyn Enriquez x Ruby Ibarra Feature- Gifts of Love: Performance for ABS CBN Foundation. Ruby Ibarra's 2018 documentary - Nothing on US: Pinays Rising - was featured in multiple countries and film festivals including Guam, Toronto, San Francisco, and Boston. On June 29, 2019, Ibarra performed at the
Smithsonian Folklife Festival alongside DJ Mister REY on the
National Mall in Washington, D.C. Ibarra performed at
The Getty on February 15, 2020, in collaboration with the Smithsonian Folklife Festival. On August 29, 2021, Ibarra performed at A Night of "Pinoy"tainment! at
John Anson Ford Amphitheatre in Los Angeles In 2023, Ibarra was awarded a
Vilcek Foundation award for Creative Promise with a cash prize of $50,000. That same year, Ibarra co-founded her record label Bolo Music Group, which highlights
Filipino American artists. In addition to Ruby’s individual platforms, she has team support from the following platforms to distribute her content: Myx TV (CableTv & Online broadcast in more than 15 million households on cable providers such as Comcast, Time Warner, Cox, Bright House and DIRECTV) and DASH Radio (a global digital radio broadcasting platform with more than 80 original stations and 10 million+ listeners around the world). Ibarra has 45,400 subscribers on
YouTube and combined presence of nearly 3 million views on YouTube. In 2025, she was declared the
Tiny Desk Music contest winner. That same year, Ibarra toured the United States for the Tiny Desk Contest On The Road tour with her bandmates Anna Candari, Han Han,
June Millington, Ouida, Camille Ramirez and Jojo Ramirez. ==Style==