To promote
Street Fighter IV and the character, artwork of Rufus including hand-drawn
sprites of the character is included in
Xbox Live themes. Worldwide restaurants Wan Zhu Ji and Benitora Gyoza Bo offered four
Street Fighter IV–themed meals, which included a
nimono meat dish named after the character. At organized events, Capcom distributed a limited series of
Street Fighter IV cards to promote the arcade title, one of which features Rufus in a fighting stance. Rufus has received mixed to positive reception since his debut. Comic writer Aubrey Sitterson described him as one of her favorite characters in the entire franchise, due to "his insufferable narcissism, his Bruce Lee homage jumpsuit and his...questionable self-taught martial arts techniques".
IGN described Rufus as one of the most interesting new characters introduced in
Street Fighter IV, due to the "juxtaposition between his comical size and impressive speed" and added that his attack set "shows that if you can get past Rufus' comical exterior, a capable fighter hides within."
GameTrailers praised the character and noted he "definitely offered something different", adding "You may not have expected a game's most obvious jiggle physics to apply to a male character." Describing him as a "personal favorite", Brian Bowers
Stars and Stripes noted the level of detail in Rufus's animations and movements, saying "blubber undulates as he hefts his immense bulk back and forth, up and down in a gravity-defying display of power. It's weirdly awesome," and praised the character as a sign
Street Fighter IV didn't take itself too seriously.
Den of Geek described him as an "obnoxious delight", adding that the character didn't really come into his own until
Street Fighter x Tekken due to his friendship with Zangief, calling their ending in the game "surprisingly inspiring (if you get to the post-credits narration)". In contrast, Doug Buel of
The Tampa Tribune considered Rufus a character the game could have done without, describing him as "an obnoxious, overweight fighter with a big mouth", additionally citing the character as the game's worst feature.
GameSpot described him as "a bit of a sight gag", though noting his speed as "deceptive". A reviewer for the
New Straits Times felt that though the character stood out from the other newcomers, his play was too "lethargic".
Giant Bombs
Jeff Gerstmann noted that the character was "a bit out of place" with the rest of the cast, describing him as a "big, bobbing belly with appendages", though he added that Rufus was feasible as a playable character. Paul Disalvo of Game Rant named Rufus one of the worst character designs in fighting games, describing him as "incredibly unflattering to behold" and "a strictly worse alternative to the character of Bob from Tekken" going further to compare Bob's design as simplistic and endearing while Rufus' was "blatantly repulsive".
Comic Book Resources complained that his hyper-verbal nature and running gag of confusing others for Ken tended to get annoying fast, and added that while his appearance in a future
Street Fighter title may be seen as body positivity, his appearance serves "as more of a joke and deliberately designed to appear borderline grotesque to players".
In academic study Damian Asling in a paper titled
Japanese Culture – Journey to the West described Rufus as an example of "
heta-uma", noting while he "may appear grotesque and ugly, the labour of design behind his production is evident in the final product, and as his play-'style' is one of grace and power", following the same dichotomy as more traditional looking character
Ryu despite differing in presentation. In the book
The Play Versus Story Divide in Game Studies, Nicholas Ware suggested Rufus was designed to play against the stereotypical visual type of a heavier, slow character in a fighting game, and unlike similarly designed characters his attacks were "quick, hit multiple times, and are based on controlling distance between himself and the other player, not closing it", further adding that for a character meant to be comical, the juxtaposition supported this aspect. In another paper, Nicholas added that Rufus was "the exception to the rule" of a character's appearance correlating to fighting style, and was Capcom's chance to bring something unexpected to their audience. Described as a concept based on the idea "wouldn't a fat Bruce Lee be funny and gross", Todd Harper in a paper for the
Journal of Electronic Gaming and Esports cited Rufus as an example of how prevalent overweight characters are in fighting games as a whole. Heavily criticizing the character's design as "bizarre and hyperexaggerated", he argued that it presented a joke at "fat people's expense", displaying visual and cultural language often associated with overweight characters in media for the benefit of humoring those that aren't themselves overweight. At the same time however they acknowledged that Rufus was also presented as a competent fighter, noting that there are very few characters even in the fighting game genre that move like Rufus does and that there was "a degree of amateurish showmanship to his" fighting technique. While they hoped to see better characters presented instead, Harper questioned too how much of the stereotype could be separated from Rufus' character to make him "good representation", and stated in comparison to similar characters in other games he presented a complicated approach to the subject and provided "the potential for resistant reading", but did not "actively reject or attempt to foreclose the tropes involved." ==References==