S/O Satyamurthy

Viraj Anand is the son of an kind businessman Satyamurthy, who dies in an accident one day. Anand inherits 300 crore ($46.7 million) worth of property and stock, but his father owes an equal amount of money. Paida Sambasiva Rao, one of Satyamurthy's creditors, suggests that Anand file for bankruptcy to protect his wealth, but Anand, wanting to preserve his father's image, writes it off. The entire debacle causes Anand's older brother to become mentally unstable and Anand's fiancée Pallavi to break up with him. Anand becomes the family's sole breadwinner. His friend Bhadram helps Anand by giving him a job in his event-management company as a wedding planner, and Anand's assistant Param goes with him. Anand is assigned to plan a destination wedding in Ooty, which turns out to be Pallavi's. There, he meets her friend Sameera, and they fall in love. During the wedding, Anand foils a plan by Pallavi's uncle to ruin her wedding and later helps their family reconcile. Pallavi's father pays Anand double the money out of gratitude, solving Anand's financial problems temporarily. Sameera turns out to be Sambasiva Rao's daughter and he objects to their relationship. He claims that Satyamurthy cheated him by selling him an property illegally acquired by land mafia Devaraj Naidu. The current market value of the land is worth 50 crore ($7.8 million). Anand, furious at the accusation against his father, challenges Sambasiva Rao that he will bring the land documents to him in 4 weeks, with the condition being that Sambasiva Rao must apologize if he does. Bhadram makes a plan to switch the original land documents with fake ones with the help of Devaraj's brother-in-law. When Anand and Param reach Devaraj's village, they end up in Devaraj's house, and not knowing its him, reveal their true intentions. Devaraj nearly kills them, but they are saved when Devaraj's wife Lakshmi appears, from whom he has hidden his true self, meaning he would not hurt anyone in front of her. Devaraj orders his men to Sambasiva Rao's family is kidnapped and bring them to his house. The next day, Anand saves Devaraj from an assassination attempt by the brother of his rival Veerasamy Naidu, who had been masquerading as Devaraj's henchman. Impressed, Devaraj agrees to return the land documents if Anand marries his sister Valli, much to Sambasiva Rao's elation. Valli, however, wants to marry Lakshmi's brother Vinay - but rather than telling her brother, she tells Anand she plans to poison him after their marriage and then marry Vinay. Devaraj's brother-in-law Koda Rambabu, a short-tempered and stubborn man, arrives for the engagement. He mistakes Param to be the groom and expresses his disappointment to Anand. Anand decides to use this to his advantage; he convinces Koda to meet Veeraswamy Naidu and make a deal with him - Koda would let Veeraswamy Naidu's men inside the house so that they can kill the groom. Anand hopes that this would stop the marriage and allow Valli to run away with Vinay. However, Veeraswamy Naidu's henchmen mistake Vinay to be the groom and attack him. Devaraj and Anand save Vinay. When one of Veeraswamy Naidu's men confess that Koda let them inside the house, Devaraj decides to kill him. Anand stops him and reveals that it was all his plan to stop the wedding. A furious Devaraj attacks Anand with his men. In the middle of the fight, Anand's mother arrives. Devaraj and his family are shocked. It turns out that Anand's father Satyamurthy died when he saved Valli from an accident planned by Veeraswaamy. On this deathbed, he had still tried to help Sambasiva Rao with the land, but died before he could. Devaraj and Sambasiva Rao are both overcome with remorse. Devaraj returns the land documents to Anand, who gives the papers to Sambasiva Rao seconds before the deadline of four weeks is over. Sambasiva Rao apologises for his behaviour and Sameera reunites with him. Veerasamy dies in an accident (caused by a warning sign that Anand had made earlier in the movie) and Koda Rambabu is spared. Anand and Sambasiva Rao are on their way home with their families when Pallavi's father meets them with news that the market value of Anand's stock is now worth 10 crore ($1.56 million) due to which their wealth of 300 crore ($46.7 million) has increased by ten times more. An emotional Anand thanks his father at the spot where Satyamurthy saved Valli's life. Anand and his family recover their house and live happily while Sambasiva Rao plans for Sameera and Anand's wedding. == Cast ==

• Allu Arjun as Viraj Anand • Upendra as Devaraj Naidu (voice dubbed by P. Ravi Shankar) • Samantha as Sameera/Subbalakshmi, Viraj’s love interest • Nithya Menen as Valli, Devaraj's sister • Sneha as Lakshmi, Devaraj's wife • Adah Sharma as Kolasani Pallavi, Anand's former fiancée • Prakash Raj as Satyamoorthy, Anand’s father (extended cameo appearance) • Rajendra Prasad as Paida Sambhashiva Rao, Sameera's father • Pavithra Lokesh as Sharada, Anand's mother • Rao Ramesh as Pallavi's father • Kota Srinivasa Rao as Devaraj's father • Sindhu Tolani as Anand's sister-in-law • Vennela Kishore as Anand's brother • Ali as Paramdhamaiah a.k.a. Param • Brahmanandam as Koda Rambabu, Devaraj's brother-in-law • M. S. Narayana as Pallavi's uncle • Sampath Raj as Veeraswamy Naidu, Devaraj's arch-rival • Baby Vernika as Sweety, Anand's niece • Mamilla Shailaja Priya as Sameera's mother • Vamsi Krishna as Yogeshwar, Pallavi's husband • Chaitanya Krishna as Vinay, Valli's love interest • Ravi Prakash as Kumaraswamy Naidu, Veeraswamy's brother • Sree Vishnu as Bhadram, Anand's friend • Rajitha as Devaraj's elder sister and Koda Rammohan's wife • Prabhu as Devaraj's brother-in-law • Giridhar as Sameera's friend • Surekha Vani as Sweety's school principal • Jeeva as Lawyer • Madhunandan as Company Manager • Ananth Babu as Yogeshwar's uncle • Gautam Raju as Police officer • Satya as Thief • Prabhas Sreenu as Goon • Amit Tiwari as Pallavi's brother • Jani Master (cameo) == Production ==

Development Trivikram Srinivas planned to direct Allu Arjun in a film produced by S. Radha Krishna under Haarika & Haasine Creations (who produced their 2012 collaboration Julai), since Srinivas had committed to another film with them. Allu Aravind was later rumoured to co-produce of the film as Geetha Arts. The film's pooja ceremony was held at Radha Krishna's office in early December 2013, and filming was expected to begin in February 2014. Rumors that the film was shelved were denied by a film-unit source, who said that Srinivas' screenplay was nearly complete. Devi Sri Prasad was chosen to compose the score and Prawin Pudi was signed as the film editor, marking Pudi's fifth collaboration with Srinivas. The film was officially launched at Ramanaidu Studios in Hyderabad on 10 April 2014. In June, the film's title was rumoured to be Kavacham. After considerable discussion, the producers reportedly tentatively planned to name the film Trisulam (also the title of a 1982 Telugu film starring Krishnam Raju and Sridevi). Agreements between the principals of both films were reportedly signed in early November 2014. Radhakrishna denied the reports, saying that the film's title would be announced in early December 2014 with its preview. Trivikram reportedly considered the title Hushaaru in mid-January 2015. Another title under consideration was Jaadugar, earlier used for a 1989 Hindi film starring Amitabh Bachchan and Jaya Prada. The producers reportedly dropped the first two titles after poor feedback, and Jaadugar was expected to be chosen; S/O Krishnamurthy was also considered. S/O Satyamurthy (read as Son of Satyamurthy) was confirmed as the film's title on 6 March 2015 in a press release from the producers. The film was initially planned for simultaneous release in Telugu, Tamil and Malayalam. A dubbed Kannada version, along with Tamil and Malayalam, later was planned because of Upendra and Allu Arjun's popularity in Karnataka. Although the dubbed Malayalam version was also entitled S/O Satyamurthy, the dubbed Tamil and Kannada versions were scrapped for fiscal reasons and it was released in Tamil Nadu and Karnataka with English subtitles. Arjun began dubbing his role in early January, and post-production was scheduled to resume in late February. The actor resumed dubbing on 7 March, after returning from Spain. Casting Allu Arjun was part of the project since its initial stages in early November 2013. S/O Satyamurthy has three female leads; although Arjun initially denied this, Srinivas confirmed that the film has three heroines. Kriti Sanon was rumoured to be one of the three female leads, although she later denied it. Adah Sharma and Pranitha Subhash were cast as the other two female leads, after Regina Cassandra, Nayantara and Rashi Khanna were considered for Subhash's role. Subhash was later replaced by Nithya Menen because of conceptual differences with Srinivas, although she later said that she never signed for the film and reports that she had walked out were rumours. Rao Ramesh was cast in a crucial role. Although Arjun Sarja was reported to be the film's antagonist in mid-August 2014, Sarja later confirmed that he was not part of the project due to other commitments. Sneha confirmed in mid-September 2014 that she had an important role in the film. Upendra and Rajendra Prasad were said to play important roles in the film, and Upendra later confirmed his inclusion. Vennela Kishore and Surekha Vani were selected to play supporting roles. and Mamilla Shailaja Priya was cast in a supporting role. Supporting character actor M. S. Narayana died after most of his portions in the film was completed. Although Srinivas decided not to delete any of his scenes, he faced a dilemma: whether to use a double or make do with what he had filmed. After evaluating many mimics, Srinivas and Arjun reportedly decided to use Siva Reddy to dub for Narayana's role. Sampath Raj was cast in early February 2015. Characters S/O Satyamurthy was considered an image makeover for Arjun. Although his character's name (Viraj Anand) was intended for another role in the film, he requested Srinivas to use the name for the titular character's son. Arjun learned flips, somersaults and other gymnastic skills to perform his stunts. He, his brother Allu Sirish and stylist Ashwin bought his costumes in Dubai, and he lost with a customised diet and workout. Sneha was rumoured to play Arjun's sister-in-law. Upendra was confirmed in a role paralleling Arjun's in the film, and Sharma reportedly wore a traditional attire to suit her role. Nithya Menen would reportedly play a negative role as Upendra's sister in the film. About Arjun's look, stylist Ashwin said it would reflect the current fashion trends in Milan, Paris and London (incorporating pieces from the autumn-winter 2014 and spring-summer 2015 collections). Ashwin said that they shopped in Dubai because Arjun wanted to select his costumes, and the European capitals at that time had only winter collections. Arjun would have several hairstyles in the film. and he was confirmed as the landlord at the end of January 2015. He was not included in the film's promotional activities since Srinivas did not want to reveal what he considered a crucial character. Principal photography began on 19 September at a Hyderabad-based shopping mall. Samantha arrived at the set on 1 October 2014, after completing Kaththi, and Sharma joined the production unit five days later. A week-long shooting schedule planned at Ooty for scenes with Arjun, Upendra, Samantha and Sneha was disrupted because of unrest in Tamil Nadu due to Jayalalithaa's conviction, and the scenes were filmed near Shamshabad in Hyderabad. Art director Ravinder built a large outdoor set for the destination-wedding scene, with flowers flown in from Bangkok. A fight scene with Arjun was shot at Ramoji Film City under the supervision of Peter Hein. A residential set was built at a cost of 3 crore by Ravinder in Kokapet, where scenes with Brahmanandam and Srinivasa Rao were filmed in late November 2014. When Upendra finished his first shooting schedule for the film, he returned to the set of Uppi 2 on 10 December. In addition to Arjun's action sequences, Some more scenes were filmed at Ramoji Film City. Comedy sequences featuring Arjun and Samantha were shot at Hyderabad in late December. Arjun spent the New Year with his wife and son in South Africa, and was scheduled to return to the set during the second week of January 2015. The final shooting schedule began on 6 January in Hyderabad. Additional filming of action and romantic scenes began on 20 January. S/O Satyamurthy climactic scenes were filmed on the Kokapet house set in late January. and Upendra returned to the Hyderabad set for his scenes. A song, choreographed by Shekhar and featuring Arjun, Samantha and Menen, was filmed on the Kokapet house set in late February. The film unit then went to Spain to film three songs also featuring Arjun, Samantha and Menen, returning on 6 March. S/O Satyamurthy principal photography completed when the last song (choreographed by Jani and featuring Arjun, Samantha and Sharma) was filmed on 11 March 2015 in a specially erected set at Annapurna Studios. == Themes and influences ==

Although S/O Satyamurthy was reportedly about a conflict between two families, according to Upendra it revolves around three characters: one who follows his heart, a second who uses his brain and a third who uses his brawn. S/O Satyamurthy has urban and rural settings similar to the director's previous film, Attarintiki Daredi (2013). The film refers to situations in the Ramayana and the Mahabharata in the lives of Rama, Sita, Ravana, Yudhishthira and Karna and to the dowry system. In an interview, the director said that the screenplay was based on situations faced by people close to him and how they handled them. == Music ==

Devi Sri Prasad composed the soundtrack album and background score for S/O Satyamurthy. The soundtrack was scheduled to be released on 18 March. The complete album was released on 21 March 2015, coinciding with the Ugadi celebrations, on the H. I. C. C. Novotel Hotel in Hyderabad. == Release ==

Theatrical S/O Satyamurthy release date was originally scheduled for 20 February 2015 in late November 2014, and was later postponed to 2 April (after the 2015 Cricket World Cup) due to post-production delays. After the film's review by the censors on 30 March 2015, its release date was rescheduled for 9 April. S/O Satyamurthy was one of the rare Telugu films to be released in Tamil Nadu with English subtitles. The film was confirmed for release on 100 screens across Karnataka, at the same time as Rana Vikrama. Its global screen count was 1375, the largest Telugu film release of the year; however, it did not break the record 1450 screens set by 2014's Aagadu. S/O Satyamurthy dubbed Malayalam version was released on 24 April. In 2015, the Hindi dubbing rights of the film were bought by Goldmines Telefilms and premiered on YouTube in same year. Distribution S/O Satyamurthy overseas theatrical rights were sold to Classics Entertainment for an undisclosed sum in late October 2014, and days later its Karnataka rights were also sold for an undisclosed price. Dil Raju acquired the Nizam regional rights for 14 crore, one of the highest prices paid for Nizam rights to a film. Bhopal Reddy acquired the Karnataka regional distribution rights for 6 crore. The film's theatrical rights were sold for a total of 54 crore. Marketing Sai Gopal, who had assisted Srinivas since Swayamvaram (1999), orchestrated S/O Satyamurthy promotion. Although the film was expected to preview in December 2014, its preliminary preview was released on 6 March 2015 (the night before Holi). The preview featured sixteen actors, including the leads (whose faces were blurred), and the film's logo was muted. In a press release, the producers announced that the film's promotion would be in full swing at the soundtrack release party, with party passes awarded to those predicting the sixteen actors on the preview poster. Its 45-second advance-preview video was released on 7 March, receiving a good response on YouTube (where it was viewed by more than 300,000 people within 12 hours of its release). The film's logo was disclosed the following day. Thirty-one-second 2D and 3D motion posters featuring Arjun, created by Prawin Pudi and designed by Siva Kiran of Working Title, were released on 9 March and two preview posters of Arjun were distributed the following day. S/O Satyamurthy 27-second trailer was released on 11 March; two posters featuring Arjun, Samantha and Menen in Spain were distributed the following day, and a poster of Arjun was released on 14 March. The theatrical trailer had more than one million views on one YouTube channel in three and a half days, a record. The trailer for a promotional song with Arjun and Prasad was released on 28 March, and the song itself was released on 1 April at 11:00 pm IST. Arjun promoted the film's dubbed Malayalam version at the Lulu International Shopping Mall in Cochin on 21 April. Home media MAA TV acquired the film's broadcast-television rights for 9.5 crore. S/O Satyamurthy had its global television premiere on 19 July 2015 at 6 p.m. IST. == Reception ==

S/O Satyamurthy grossed 20.5 crore on its first day at the global box office, the third-highest opening-day gross in the history of Telugu cinema. The film also had the best opening-day gross of Arjun's film career, breaking records set by 2014's Race Gurram (his previous film), Temper and Gopala Gopala. Trade analyst Trinath told IANS that the film grossed 33.5 crore in two days at the global box office, the biggest opening of the year to date. S/O Satyamurthy earned 26.92 crore in three days at the global box office. By the end of its first weekend, the film earned 30.31 crore and was the highest-grossing Telugu film of the year to date. Gross earnings for the film's first weekend were 48.3 crore.S/O Satyamurthy netted about 3.5 crore and grossed 5 crore on its fifth day at the global box office, bringing its five-day global gross and net to 49.24 crore and 35.74 crore. By then, the film had recovered 60 per cent of its cost and was third on the list of Telugu films with all-time top first-week worldwide openings, behind Attarintiki Daredi (2013) and Yevadu (2014). S/O Satyamurthy earnings dropped sharply on its seventh day, and its seven-day global earnings stood at 57.9 crore gross and 36.94 crore net. The film crossed the 40-crore (400-million) mark on its eighth day, netting 43.24 crore and grossing more than 60 crore in eight days (recouping over 80 per cent of its cost). In eleven days, it netted a total of 42.55 crore and grossed 66.85 crore at the global box office. With consistent weekday performance, the film's fifteen-day global total gross and net figures were 71.35 crore and 45.05 crore. During its third week, S/O Satyamurthy lost a large number of screens to new releases Dohchay, Kai Raja Kai, Aloukika and Avengers: Age of Ultron. The film still performed decently, grossing 5.05 crore and netting 2.17 crore in three days for an eighteen-day global total gross and net of 77.5 crore and 46.92 crore (surpassing the lifetime records of Naayak (2013), Racha (2012), Temper, Eega (2012), Govindudu Andarivadele and Gopala Gopala). It was the tenth-highest-grossing Telugu film of all time at the global box office. At the end of three weeks, S/O Satyamurthy grossed over 80 crore. Trade analyst Trinath told IANS that the film's three-week global net was over 50 crore, the seventh-highest-grossing Telugu film of all time at the global box office. S/O Satyamurthy grossed 90.5 crore and netted a total of 51.9 crore at the global box office during its full run; of this, 50.75 crore was earned by the Telugu version. Arjun was the first Telugu actor with two consecutive films crossing the 50-crore mark at the global box office. Bangalore Mirror called S/O Satyamurthy a blockbuster, grossing 92 crore and netting over 60 crore at the global box office during its run. India The film grossed 11.89 crore at the Andhra Pradesh and Telangana box office, 4.35 crore in Karnataka and 60 lakh in the rest of India on its first day. Early trends suggested that S/O Satyamurthy would net 8.5 crore in Andhra Pradesh, and the official tally was 9.37 crore; it was the fourth-highest opening-day grossing Telugu film in the state, behind Attarintiki Daredi, Aagadu and Temper. The film earned more than 2.9 crore at the Bangalore box office, with an 80-percent occupancy for two days (the highest of Arjun's films to date). S/O Satyamurthy earned 7.2 crore in two days at the Karnataka box office. It earned 5.15 crore and 4 crore on its second and third days in Andhra Pradesh/Telangana, bringing its three-day total to 18.42 crore. It earned approximately 2.5 crore in Karnataka, Tamil Nadu, Maharashtra and elsewhere in North India in three days. By the end of its first weekend, S/O Satyamurthy netted 20.71 crore, 3.5 crore and 1 crore in Andhra Pradesh, Karnataka and the rest of India respectively. Its first-weekend gross in Andhra Pradesh and Telangana was 31.5 crore and 6.6 crore, 1.2 crore, and 60 lakh in Karnataka, Tamil Nadu and the rest of India respectively. S/O Satyamurthy performed well on its fifth day, earning 2.16 crore in Andhra Pradesh for a five-day total of 22.87 crore. The film's sixth-day Andhra Pradesh earnings were 2.38 crore, bringing its six-day total in the state to 25.25 crore. S/O Satyamurthy was the sixth-highest first-week earning Telugu film in Andhra Pradesh, at 26.24 crore. The film earned 3.9 crore and 1.2 crore in Karnataka and the rest of India in its first week. Its Karnataka gross was 4.75 crore, the highest ever for a Telugu film in the state. It was the fourth Arjun film to net 1 crore in the Nizam region, after Julai, Iddarammayilatho (2013) and Race Gurram. In eighteen days, the film netted 33.72 crore, 5.45 crore, 63 lakh and 72 lakh in AP/Nizam, Karnataka, Tamil Nadu and the rest of India respectively. During its run S/O Satyamurthy netted 37.65 crore, 5.8 crore, 63 lakh and 72 lakh in AP/Nizam, Karnataka, Tamil Nadu and the rest of India respectively, 14.05 crore in the Nizam region alone. Overseas S/O Satyamurthy grossed 3.75 crore on its first day at the overseas box office. According to Taran Adarsh, the film earned $347,267 on its Wednesday premiere in the United States and was the second-highest US premiere grosser (behind Aagadu). It earned $136,168 on Thursday, bringing its two-day US box-office total to $483,435 (about 3.01 crore). S/O Satyamurthy earned $233,870 on Friday, bringing its three-day US box-office total to $720,984 (about 4.49 crore). The film passed the million-dollar mark on Sunday, the second Telugu film of 2015 to do so (after Temper). Gross overseas receipts for the first weekend were 8.46 crore, with net earnings of 5.1 crore. The film continued a good run on the international market despite a drop in collections in India, earning 5.6 crore in eight days. S/O Satyamurthy lost 60 per cent of its screens after the release of OK Bangaram, but (according to Taran Adarsh) earned $1,235,073 by 19 April 2015. It broke the lifetime records of Temper, Gopala Gopala and Govindudu Andarivadele in 11 days, and was the ninth-highest-grossing Telugu film of all time at the US box office. The film earned a distributor share of 5.2 crore in the US and 70 lakh at the remaining overseas box offices during its run. Critical response S/O Satyamurthy received generally positive reviews from critics. According to Sangeetha Devi Dundoo of The Hindu, "We've seen enough films with characters placed in the villain's den. Thankfully, the drama is lively and fun moments come through Ali and Brahmanandam. Allu Arjun shoulders the film with his remarkable performance and seems to be getting better with each film. The film's biggest undoing is its length. A trimmer version would be far more engaging". Pranitha Jonnalagedda of The Hans India wrote, "No denying that there are moments of crazy laughter, witty remarks and some thought-provoking words, but Trivikram's benchmark is set so high that the writing of this film doesn't excite us enough. All said and done, if you are a lover of a Telugu cinema who enjoys watching the hero being the Good Samaritan and fancy a few tear-jerking moments, this film is definitely for you!" Madhavi Tata of Outlook India gave the film three out of five stars, writing that Trivikram's screenplay "has too many sub-plots, but the dialogues sparkle, especially when mouthed by veteran actors". Tata called the film's humour a "big draw", with the best saved for Brahmanandam. Hemanth Kumar of The Times of India gave S/O Satyamurthy three out of five stars, writing that the film "works well as an idea, and leaves you with enough questions and thoughts to reflect upon your own life, but as a cinematic experience, it leaves a lot to be desired". Suresh Kavirayani of Deccan Chronicle gave S/O Satyamurthy 2.5 out of five stars: "Trivikram has continued the Attarintiki Daredi trend of rich-kid-giving-up-luxuries in this film too. But, the hallmark of the director is missing from this movie. The punch dialogues associated with his films are missing and the screenplay is so-so". Karthik Keramalu of CNN-IBN also gave the film 2.5 out of five stars, calling it an "inconsistent drama with over-the-top action and a grand message" and adding: "If only the screenplay had matched the quality of Allu Arjun's style, which is impeccably taken care of, Trivikram would have won the S/O Satyamurthy lottery". IANS gave S/O Satyamurthy two out of five stars: "While all the quintessential Trivikram trademark moments can be found in S/O Satyamurthy, what you miss is the magic he created in his career's best film Athadu", adding that the film is a "predictable and sloppy family drama with a few high and mostly low moments". == Accolades ==

;63rd Filmfare Awards • Best Director – Trivikram Srinivas – Nominated • Best Actor – Allu Arjun – Nominated ;5th SIIMA • Best Actress (Telugu) – Samantha Ruth Prabhu – Nominated • Best Supporting Actor (Telugu) – Upendra – Nominated • Best Supporting Actress (Telugu) – Sneha – Nominated • Best Comedian (Telugu) – Ali – Nominated • Best Music Director (Telugu) – Devi Sri Prasad – Nominated • Best Lyricist (Telugu) – Devi Sri Prasad (for "Super Machi") – Nominated ;2016 CineMAA Awards • Best Music Director – Devi Sri Prasad – Won • Special Appreciation – Rajendra Prasad – Won == Legacy ==

A dialogue from the film, Maa nanna drushtilo, bharyante nacchi techukune badhyata, pillalu moyyalanipinche baruvu. Kani naa drushtilo nannante marchipoleni gnapakam ("According to my father, a wife is a voluntary duty and kids are the burden we love to bear. But for me, my father is an unforgettable memory") was spoofed by the producers of the film Kobbari Matta in its promotion. Sakshi published a spoof of the film on 19 May 2015 in which Prakash Raj was replaced by Brahmanandam as the protagonist's father, who tells his son not to follow ethics and values but to give importance only to money. == See also ==