Early history (1975–1995) In 1975, after years of controversy over the
introduction of television, the SABC was finally allowed to introduce a colour TV service, which began experimental broadcasts in the main cities on 5 May 1975, before the service went nationwide on 6 January 1976. Initially, the TV service was funded entirely through a
licence fee just like the UK, but began advertising in 1978. The SABC (both Television and Radio) is still partly funded by the licence fee (currently
R250 a year). The service initially broadcast only in English and
Afrikaans, with an emphasis on religious programming on Sundays. A local soap opera,
The Villagers, set on a gold mine, was well received while other local productions like
The Dingleys were panned as amateurish. The majority of acquired programming on South African television came from the United States, although owing to their opposition to
apartheid, some production companies stopped selling programmes to the country. The British actors' union
Equity had already started a boycott of programme sales to South Africa, which was not lifted until 1993. However, the
Thames Television police drama series
The Sweeney and
Van der Valk, were briefly shown on SABC TV, as was the original version of
Thunderbirds. SABC TV also produced lavish musical shows featuring the most popular South African composers, solo musicians, bands and orchestras. For example, the pianist and composer,
Charles Segal, was given a half-hour special show:
The Music of Charles Segal, where a selection of his music was performed by various local artists, such as Zane Adams, SABC Orchestra and others. However, it also broadcast pop music series like
Pop Shop, which consisted of overseas and local music, and
Double Track, which consisted entirely of local acts. With a limited budget, early programming aimed at children tended to be quite innovative, and programmes such as the
Afrikaans-language puppet shows
Haas Das se Nuus Kas and
Oscar in Asblikfontein are still fondly remembered by many. On 1 January 1981, two services were introduced, TV2 broadcasting in
Zulu and
Xhosa and TV3 broadcasting in
Sotho and
Tswana, both targeted at a black urban audience. The main channel, then called TV1, was divided evenly between English and
Afrikaans, as before. In 1986, a new service called TV4 was introduced, carrying
sports and
entertainment programming, taking over the frequencies used by TV2 and TV3, which then had to end broadcasting at 21:00. In 1991, TV2, TV3 and TV4 were combined into a new service called CCV (Contemporary Community Values). A third channel was introduced known as TSS, or Topsport Surplus Sport, Topsport being the brand name for the SABC's sport coverage, but this was replaced by NNTV (National Network TV), an educational, non-commercial channel, in 1993.
Competition and restructuring In 1986, the SABC's monopoly on the television industry was challenged by the launch of a subscription-based service known as
M-Net, which was backed by a consortium of newspaper publishers. This service was prohibited from broadcasting its own news programmes, which were still the preserve of the SABC. Direct-to-home satellite television in South Africa began when M-Net's parent company,
Multichoice, launched its first-in-the-world digital satellite TV service,
DStv, in 1995. At the time, SABC TV channels, were not broadcast on this network, but agreements were later reached that allowed DStv to carry the SABC channels as well. In 1998, the SABC's dominance of free-to-air terrestrial television was further eroded by the launch of the first free-to-air private TV channel,
e.tv. In 1996, the SABC reorganised its three TV channels with the aim of making them more representative of the various cultural groups. These new channels were called
SABC 1,
SABC 2 and
SABC 3. The SABC also absorbed the
Bop TV channel of the former
Bophuthatswana bantustan. Between 1996 and 1998, the SABC had a satellite television service called
AstraSat, which operated two channels, AstraSport and AstraPlus. Technological problems and advertising losses led to the scrapping of the service. SABC TV programmes in Afrikaans and other languages are now subtitled in English, but programmes in English are not usually subtitled in other languages, the perception being that all South Africans can understand English. Previously, subtitling was confined to productions like operas and operettas. It was not used on TV1, on the assumption that most viewers understood both Afrikaans and English, nor on CCV, despite presenters using two or more different languages during a single programme.
New services In 2005, the SABC announced proposed the creation of two complementary regional television channels, SABC4 and SABC5, to emphasise indigenous languages. SABC4, based in Mafikeng, was to be broadcast in
Tswana,
Sesotho,
Pedi,
Tsonga,
Venda, and Afrikaans, to the northern provinces of the country, while SABC5, based in Cape Town, was to broadcast in
Xhosa,
Zulu,
Ndebele, and
Swazi, as well as Afrikaans, to the southern provinces. Unlike other SABC TV services, SABC4 and SABC5 were not to be available via satellite. Apart from soundbites on news or current affairs programmes, no English-language programming would be shown on either channel. However, the plans fell through and in 2015, the SABC stated that it would launch two new channels, SABC News and SABC Encore. In 2013, the SABC announced plans to launch a new news channel, SABC News, to be available on DStv, instead of waiting for the introduction of
digital terrestrial television. In 2015, SABC partnered up with online TV platform Tuluntulu to launch two more channels which were SABC Education and SABC Children. According to the SABC, the factors which are considered when deciding how much time a language gets on television are the following: how many home language speakers exist in the coverage area of a channel; the geographical spread of the language; the extent to which members of a language community are able to understand other languages; the extent of marginalisation of a language; the extent to which the language is understood by other South Africans; and whether there is available content that uses the language. SABC currently plans to launch five channels, the four of them being language-targeted: • A channel targeting
Tswana,
Pedi and
Sotho speakers • A channel targeting
Zulu,
Xhosa,
Swazi and
Ndebele speakers • A channel targeting
Tsonga and
Venda speakers • A channel targeting
Afrikaans speakers • A SABC sports channel SABC TV has an audience of over 30 million. SABC1 reaches 89% of the public, SABC2 reaches 91% of the public, and SABC3 reaches 77% of the public, according to the broadcaster. On 4 May 2020 amidst the coronavirus outbreak, the SABC launched its educational channel called SABC Education through DTT and YouTube with additional platforms added soon. SABC Encore shut down from the end of May apparently MultiChoice and SABC agreement for the channel ended back in 2018 giving the channel a 2-year open window. The SABC said they were exploring other the idea of continuing the channel through another platform. In November 2020, SABC signed a channel and radio distribution agreement with
Telkom for their new streaming service. They also launched their own catch-up and video on demand streaming service called SABC Plus on 17 November 2022, similar to
BBC iPlayer, following two years of announcements. ==Reception outside South Africa==