Braun began organizing parties while studying at Emory. He subsequently met
Jermaine Dupri, the founder of
So So Def Records, who offered him a job as So So Def's executive director of marketing. Events organized by Braun in this era included parties for the
2003 NBA All-Star Game and after-parties for
Britney Spears' 2004
Onyx Hotel Tour. in 2005, and a few weeks later brokered a $12 million campaign deal between Ludacris and
Pontiac. After the Pontiac deal, Braun was hired as an entertainment consultant for the
Atlanta Hawks. Braun signed
Ariana Grande to his management label in 2013. Braun also managed
Psy,
Tori Kelly,
Carly Rae Jepsen,
Martin Garrix,
Kanye West,
Black Eyed Peas,
David Guetta,
Lil Dicky, and others. He acquired half of the management companies of Jason Owens’ Sandbox Entertainment, Morris Higham, Brandon Creed,
Troy Carter, and a partnership with
Future and
Drake. Starting in 2021, Braun served as chief executive officer (CEO) of
Hybe America, the North American subsidiary of South Korean entertainment company
Hybe Corporation until he moved to a board member and senior advisor role in 2025.
Film and television Braun produced
Never Say Never, a documentary about Bieber that MTV reported in 2011 as "one of the highest grossing music documentaries in domestic box-office history". The film's budget was $13 million and earned over $100 million worldwide. Braun was the executive producer of
Burden,
Demi Lovato: Dancing with the Devil,
The Giver,
The Boy from Medellin, and
Project Runway among others. In 2018,
Variety reported that
FX had ordered a pilot of
Dave, a comedy executive-produced by Braun that included actor Kevin Hart and rapper Lil Dicky. In its first season,
Dave was the most-watched show in FX history. In July 2019, SB Projects signed a
first-look deal with
Amazon Studios that included television and film scripts. Braun's SB Projects has also had film and television projects at Netflix,
Hulu, and Fox. The group also included RBMG, a joint venture between Braun and Usher. School Boy Records was founded as a joint venture with
Universal Music Publishing Group. In early 2013, Braun signed
Ariana Grande. SB Projects has handled television campaigns, branding, music-licensing deals, and tour sponsorships, including Bieber's
Calvin Klein endorsement for the 2016-2017
Purpose World Tour. The company also brokered a partnership between
Kanye West and sneaker brand
Adidas. Disrupt SF 2019 with
Matthew "Nadeshot" Haag and TechCrunch Editor Jordon Crook
Ithaca Holdings, Hybe Ithaca Holdings, Braun's holding company that includes SB Projects, raised $120 million in venture capital in 2010. In 2019, Ithaca acquired
Big Machine Label Group in a purchase that included the masters of the first six albums of singer-songwriter
Taylor Swift, who
denounced the transfer of ownership of Big Machine album
masters and denied the claims by Big Machine's former president,
Scott Borchetta, who said that she declined an opportunity to buy the masters. In April 2021, South Korean company
Hybe announced that it would acquire Ithaca Holdings via the subsidiary Hybe America in a deal estimated at around $1.05 billion. As part of the sale, Braun became Hybe America's CEO and joined Hybe's board of directors. Longtime staffers were given $50 million in stock from Braun's personal allotment, with Bieber and Grande receiving $10 million each. On May 31, 2022, Braun met with
BTS and US President
Joe Biden at the
White House to discuss the recent rise in anti-Asian hate crimes. Braun and Clive Davis presented Hybe chairman Bang Si-Hyuk with the Visionary award at ''Billboard's'' Power 100 Party in 2023. In 2023, Hybe acquired
Quality Control Music for $300 million, with Kevin "Coach K" Lee and Pierre "P" Thomas maintaining control of the label under Braun. In 2025, Braun partnered
Hybe America with
Jermaine Dupri's
So So Def to launch new music and cooperate on distribution and marketing. A minority shareholder in Ithaca, the label's founder, Scott Borchetta, remained with the company as its CEO. In 2020, Ithaca Holdings sold the album masters to
Shamrock Holdings for a reported $405 million, earning Ithaca $265 million. In May 2025, Swift acquired the rights to her first six albums. In 2025, Braun stepped down as the CEO of
Hybe America, continuing as board director and senior advisor. On March 30, he sold his entire stake of his 362,292 shares in Hybe, formally ending his involvement with the company.
Mythos Studios In 2018,
The New York Times reported that Braun had joined
David Maisel, founding chairman of
Marvel Studios, to form Mythos Studios to produce comic book movie franchises in live-action and animated formats.
Investments Braun is a partner in the investment firm TQ Ventures. He was an early investor in Uber, Spotify, Waze, DropBox,
Pinterest, Lyft, Ro, Noom, Liquid I.V., among others. The acquisition of his holdings company, Ithaca, brought Braun's net worth beyond $1 billion in 2021. ==Awards==