Sidemen

The group has the following members: • Joshua "Josh" Bradley – known online as Zerkaa • Simon Minter – known online as Miniminter • Tobit "Tobi" Brown – known online as Tobjizzle or TBJZL • Olajide "JJ" Olatunji – known online as KSI • Ethan Payne – known online as Behzinga • Vikram Barn – known online as Vikkstar123 • Harry Lewis – known online as Wroetoshaw or W2S == History ==

2013–2020: Origins and initial popularity Some of the members knew each other before the group was formed. Bradley and Brown both attended Bexley Grammar School in London and Olatunji and Minter both attended Berkhamsted School in Hertfordshire. The group originates from a Rockstar Games Social Club group made on 19 October 2013 in Grand Theft Auto Online, called "The Ultimate Sidemen", which included all the members except for Lewis. In January 2014, Bradley met Lewis while at a FIFA gaming event in New York City and invited him to join the group. In February 2014, Olatunji, Minter, Bradley, and Barn moved into a house together near London, which they referred to as the "Sidemen House", which allowed them to collaborate more often. In 2016, Olatunji, Minter, Bradley, and Barn moved into another "Sidemen House", living in a 15,000-square-foot, $8.5 million mansion in Bromley, London. In November 2016, the Sidemen collaborated with Rocket League to release an in-game SDMN FC community flag that users can get for free inside the game. The group's official YouTube channel, launched for the inaugural Sidemen Charity Match that year, became the fastest channel to reach one million subscribers. On 1 December 2020, the group's eponymous YouTube channel surpassed 10 million subscribers. Each member of the group was awarded their own Diamond Play Button by YouTube to mark their milestone. In March 2020, the Sidemen released a twenty-minute YouTube video titled "#StayHome". The video featured the Sidemen and more than one hundred other YouTube video creators and other celebrities raising awareness of the UK's "stay at home" campaign which aimed to reduce the spread of COVID-19 in the UK. All of the advertising revenue generated from the video was donated to the NHS. 2021–present: Expanded content and continued growth In August 2021, the Sidemen signed with a London-based digital talent management company called Arcade Media. In April 2023, the Sidemen garnered controversy when Olatunji said the racial slur "Paki" in a Sidemen Sunday video published on 2 April; a parody of the British game show Countdown. The Sidemen group were criticised on Twitter after a clip of Olatunji speaking the slur went viral, and announced that he would be taking a break from social media. In July 2023, the group invested in The Fellas Studios, a production company founded by YouTubers Callum Airey and Joshua Larkin. On 3 July 2023, the group participated in a collaborative hide-and-seek challenge video with Paradise Wildlife Park, a Hertfordshire-based zoo. This initiative was part of a broader partnership aimed at supporting the zoo's conservation efforts. On 26 September 2023, the Sidemen signed with United Talent Agency, an American talent agency, for their representation in all areas of North America. On 17 August 2024, the group appeared and was ranked 21st on The Times's list of "The UK’s top 30 richest gamers and creators in 2024", estimating £50 million in fortune shared among the group. == YouTube channels ==

The group has five YouTube channels, Sidemen, MoreSidemen, SidemenReacts, SidemenShorts, and Side+ across which it publishes a variety of videos including challenges, sketches and video game commentaries. , the Sidemen channel has over 22 million subscribers and 6.9 billion views, MoreSidemen has over 9 million subscribers and 5.2 billion views, SidemenReacts has over 5.7 million subscribers and 3.3 billion views, SidemenShorts has over 2.1 million subscribers and 1.9 billion views, and Side+ has over 377 thousand subscribers and 281 million views. == Business ventures ==

Since January 2026 Victor Bengtsson has been the CEO of Sidemen Entertainment Sidemen Clothing Since 2014, the group has sold and distributed Sidemen Clothing merchandise. On 15 July 2023, they opened their first physical store in the Bluewater Shopping Centre in Kent. On 4 October 2024, they opened their second physical store in Bull Ring, Birmingham. The group also announced their partnership with Paramount to produce a Teenage Mutant Ninja Turtles-themed Sidemen apparel line. On 14 January 2022, they announced that the app is now available on Xbox. Sides In November 2021, the Sidemen partnered with Reef, the world's largest operator of virtual restaurants and delivery kitchens, to launch a restaurant chain known as Sides. The restaurant is serving a menu of chicken and plant-based sandos, sliders, and salads that come in flavours including chipotle, classic buffalo, BBQ, Korean BBQ, teriyaki, garlic mayo, and Louisiana. Other dishes include mac and cheese bites, waffle fries, slaw, onion rings, and cheese poppers. On 24 February 2022, the restaurant launched its first physical branch in Boxpark Wembley, attracting over three-hour queues on its debut day. As of September 2022, the restaurant had over 80 dark kitchens across the UK and 20 in the UAE. XIX Vodka In 2022, the Sidemen founded and launched their own vodka brand known as XIX Vodka. Upside VC In May 2025, the Sidemen and businessman Jamie Elliott announced they had co-founded venture capital firm Upside VC. The company is described as "backing consumer tech start-ups", with Sidemen member Bradley noting they were "looking mostly at tech" due to the "scale and speed" at which these projects can grow. == Other ventures ==

Book On 18 October 2016, the group released a book titled Sidemen: The Book, published by Coronet Books, and embarked on a UK-wide promotional tour. A number one best-seller in the UK, the book sold 26,436 copies within the first three days of its release. Documentary and web series On 18 June 2018, the group released a web television series titled The Sidemen Show, available exclusively on YouTube Premium. It comprises seven 30-minute episodes filmed around the world alongside a number of celebrity guests. On 14 February 2024, a documentary film about the Sidemen called The Sidemen Story was released on Netflix. The film was directed by Luke Hyams, a former Head of Originals for YouTube EMEA. In November 2024, a second series, as well as Inside USA, was announced, which would be shown on Netflix. Bright Side charity In 2023, the Sidemen founded grant-making charity Bright Side, seeking to "support charities and organisations that help people find and maintain a safe place to call home and help young people access the education, spaces and opportunities that every person deserves." == Charity football matches ==

Wembley Cup In August 2015, all of the Sidemen members except Olatunji and Barn participated in the 2015 Wembley Cup football charity match, facing Spencer FC, with Minter captaining the Sidemen United team. The match ended with Spencer FC beating Sidemen United by five goals to two. Sidemen Charity Match The Sidemen Charity Match is a recurring football friendly match run by the Sidemen to raise money for various charitable causes. They have been held since 2016, barring a four-year hiatus between the third and fourth matches, and an eighteen month hiatus between the fifth and sixth matches. In the first six matches, the group's seven members and various affiliated YouTubers competed as the Sidemen Football Club, while various other YouTubers competed as the YouTube Allstars; for the seventh match in 2026, three of the Sidemen joined the YouTube Allstars. The first match, on 3 June 2016, was held at St Mary's Stadium, Southampton, raising over £110,000 for the Saints Foundation. == Discography ==

• == Awards and nominations ==

Awards World Records == Notes ==