has been described as "the word that explains Finland", and the Finns' "favorite word"—"the most wonderful of all their words." As defined by
Roman Schatz in his book
From Finland with Love (2005), is an ability to finish a task successfully. During the
Winter War of 1939–1940, the Finnish perseverance in the face of the invasion by the
Soviet Union popularized this word in English for a generation. In what may have been the first use of in the English language, on 8 January 1940,
Time magazine reported: In 2009, was described as so essential to the Finnish national character that "to be a real Finn" you must have it: "willpower, tenacity, persistency."
Examples Singled out for kudos for this attribute was "Finland's wiry old peasant
President,
Kyösti Kallio—full of ..." In 1960, Austin Goodrich's book, ''Study in : Finland's Fight for Independence'', was published by
Ballantine. Also in 1960, a notable reviewer of Griffin Taylor's novel,
Mortlake, wrote: In 2004,
Jorma Ollila,
CEO of
Nokia, described his company's "guts" by using the word : A Finnish
heavy metal rock singer injured himself, without noticing, at a concert, to which a reviewer wrote: The concept is widely known in the
Upper Peninsula of Michigan, which is home to a large concentration of Finnish Americans. This has extended to include a popular bumper sticker saying "got ?" or simply "". In 2010, a 63-year-old
Yooper named Joe Paquette Jr. of
Munising, Michigan, walked 425 miles to the
Detroit Lions training facility to bring the spirit of to the team. The non-profit documentary
: Family, Love and Perseverance from Finland to America was made by Finnish-American filmmaker Marko Albrecht. The documentary looks at by means of a profile of his late mother, his Finnish-American family, and his uncle Heikki's fight against pancreatic cancer. The film was called a time-capsule of modern
Finnish-American life. In a 2008 episode of
Top Gear,
F1 racer
Mika Häkkinen described to
James May: The platinum trophy of the Finnish-made video game
Alan Wake 2, given to players who earn every other trophy in the game, is called Sisu. ==As a proper name==