CineAlta is a brand name used by Sony to describe various products involved in content creation, production and exhibition process within digital cinema workflow. The first Cinealta camera is Sony HDW-900, and the first camera HD 24p. Now Sony's products branded as CineAlta include camera, camcorder, recorder, cinema server, and projector. "CineAlta" is a
portmanteau of Cine, from
cinematography, and Alta, an Italian word for "high". The CineAlta logo was updated by Tetsuro Sano and applied for the first time to the F65. == Format ==