Souq.com was the largest e-commerce platform in the Arab world. The company launched in 2005 in Dubai, United Arab Emirates. On March 28, 2017, Amazon.com Inc. acquired Souq.com for $580 million as a subsidiary. Beginning in 2019, Amazon began rebranding Souq to Amazon, starting first with the United Arab Emirates's version of Souq becoming Amazon.ae. On June 17, 2020, Souq.com in Saudi Arabia became known as Amazon.sa, and on September 1, 2021, Souq.com in Egypt became known as Amazon.eg, marking the end of Souq.com.