Communist leaders in the Eastern Bloc openly discussed the existence of propaganda efforts. Communist propaganda goals and techniques were tuned according to the target audience. The most broad classification of targets was: • Domestic propaganda • External propaganda • Propaganda of communist supporters outside the communist states Communist Party documents reveal a more detailed classification of specific targets (workers, peasants, youth, women, etc.). Propaganda often worked itself beyond
agit prop plays into traditional productions, such as in
Hungary after the
Tito–Stalin split, where the director of the National Theatre produced a version of
Macbeth in which the villainous king was revealed as none other than Yugoslavian leader
Josip Broz Tito, who by then was widely hated inside the Eastern Bloc. Regarding economic woes, debilitating wage cuts following economic stagnation were referred to as "blows in the face of imperialism", while forced loans were called "voluntary contributions to the building of socialism". Communist theoretician
Nikolai Bukharin in his
The ABC of Communism wrote: The State propaganda of communism becomes in the long run a means for the eradication of the last traces of bourgeois propaganda dating from the old régime; and it is a powerful instrument for the creation of a new ideology, of new modes of thought, of a new outlook on the world. (regional channels
NDR,
HR,
BR and
SFB). Areas with no reception (black) were jokingly referred to as "Valley of the Clueless"
(Tal der Ahnungslosen) while ARD was said to stand for "Außer (except) Rügen und Dresden" . Some propaganda would "retell" the western news, such as the
East German television program
Der schwarze Kanal ("The Black Channel"), which contained
bowdlerized programs from
West Germany with added
communist commentary. The name "Black channel" was a play on words deriving from the term German plumbers used for a sewer. The program was meant to counter ideas received by some from West German television because the geography of the divided
Germany meant that West German television signals (particularly
ARD) could be received in most of East Germany, except in parts of Eastern
Saxony around Dresden, which consequently earned the latter the nickname "valley of the clueless" (despite the fact that some Western radio was still available there). Eastern Bloc leaders, including even
Joseph Stalin, could become personally involved in dissemination. For example, in January 1948, the
U.S. State Department published a collection of documents titled
Nazi-Soviet Relations, 1939–1941: Documents from the Archives of The German Foreign Office, which contained documents recovered from the Foreign Office of
Nazi Germany revealing Soviet conversations with Germany regarding the
Molotov-Ribbentrop Pact, including its secret protocol dividing eastern Europe, the
1939 German-Soviet Commercial Agreement, and
discussions of the Soviet Union potentially becoming the fourth Axis Power. In response, one month later, the
Soviet Information Bureau published
Falsifiers of History. The book claimed, for instance, that American bankers and industrialists provided capital for the growth of German war industries, while deliberately encouraging Hitler to expand eastward. Historical studies, official accounts, memoirs and textbooks published in the Soviet Union used that depiction of events
until the Soviet Union's dissolution. claimed "[a]s far back as in 1937 it became perfectly clear that a big war was being hatched by Hitler with the direct connivance of Great Britain and France", blasted "the claptrap of the slanderers" and stated "[n]aturally, the falsifiers of history and slanderers are called falsifiers and slanderers precisely because they do not entertain any respect for facts. They prefer to gossip and slander." In
East Germany, the Soviet SVAG and DVV initially controlled all publication priorities. In the initial months of 1946, the Soviets were unsure how to merge propaganda and censorship efforts in East Germany. The SVAG engaged in a broad propaganda campaign that moved beyond customary political propaganda to engage in the practice at unions, women's organizations and youth organizations. ==Bypassing censorship==