Kurtzman and Landau promoted the series during a "
Star Trek Universe" panel at
San Diego Comic-Con (SDCC) in July 2024, where cast members returning from previous
Star Trek series were announced. They released a video during the panel which shows the young cadet actors learning that they had been cast in the series. Picardo made a surprise appearance at a different "
Star Trek Universe" panel that October, at
New York Comic Con (NYCC), and introduced a livestream from the set featuring Kurtzman, Rosta, Brooks, Shepard, Hawkins, Diané, and Steiner. They announced the second-season order and Maslany's casting. Picardo moderated another SDCC "
Star Trek Universe" panel in July 2025, where Kurtzman, Landau, Hunter, Rosta, Diané, Brooks, Hawkins, and Shepard revealed character and story details. The first trailer was shown, before being released online. Borys Kit at
The Hollywood Reporter said the producers would have to "work on building enthusiasm" for the series based on reactions to the trailer from fans at the panel, while his colleague
James Hibberd said online responses to the trailer were divided. Another trailer was shown at an NYCC "
Star Trek Universe" panel in October, where the series was promoted by Kurtzman, Landau, Hunter, Rosta, Diané, Brooks, Hawkins, Shepard, Steiner, and Giamatti. Hibberd and
Gizmodo James Whitbrook both found that the second trailer put more emphasis on drama and intensity over the classroom and youth-focused elements seen in the first trailer. The website StarfleetAcademy.com was also launched at that time, allowing fans to sign up for updates and explore information about Starfleet Academy's campus, academics, and faculty. == Release ==