William Morris's first car was called Oxford in recognition of its
home city. It was announced in
The Autocar magazine in October 1912, and production began in March 1913. Virtually all components were bought-in and assembled by Morris. It was a small car with a 1018 cc four-cylinder side-valve engine with fixed cylinder head from
White & Poppe. The car got its popular name, Bullnose, from its distinctive round-topped radiator at first called the bullet nose. Most bodies were of the two-seat open-tourer type. There was also a van version, but the chassis did not allow four-seat bodies to be fitted, because it was not strong enough and too short.
Bullnose de luxe It was first displayed at the Olympia Motor Show which opened 7 November 1913. The standard model remained in production unchanged. The new de luxe had a longer wheelbase, , and track was now . The range of bodies was now expanded from the simple two-seater. Its front axle and steering had been re-designed to reduce "bump-steer"and its radiator capacity increased.
Cowley The American engined
Continental Cowley, with most other significant components US sourced, shown to the press in April 1915, was a 50 percent larger engined (1495 cc against 1018 cc), longer, wider and better equipped version of this Morris Oxford with the same "Bullnose" radiator. The Cowley's stronger and larger construction could carry a four-passenger body. ==Oxford
bullnose (1919–1926)==