In the fall of 2006, Colbert got a call from his agent, asking him if he was interested in collaborating with
Ben and Jerry's on an ice cream flavor. Colbert agreed, and he got sent three pints, in an unmarked container, of different flavors so he could settle on one. He tried them with his wife and children, and they chose what would become the actual Americone flavor. Although his family had notes, the flavor could not be modified. On March 5, 2007, Ben and Jerry appeared on
The Colbert Report to promote the launch of Americone Dream and Ben's advocacy group,
TrueMajority. Colbert had given up sweets for
lent, so he had
Daniel Boulud,
Tim Robbins, and
Anderson Cooper try the ice cream for him. In the interview they reveal that
Willie Nelson also has an ice cream flavor, named "Country Peach Cobbler". A few days later, Nelson appeared on the show to settle a dispute, provoked by Colbert, over their flavors. That same year, Colbert threw the
ceremonial "first pint" to
Jerry Greenfield at the
Charleston's
RiverDogs game. In 2011,
Jimmy Fallon appeared on
The Colbert Report to have a "duel" of their respective Ben & Jerry ice cream flavors. The skit also featured appearances by
Jon Stewart of
The Daily Show and Ben & Jerry founders
Ben Cohen and
Jerry Greenfield. The skit ended with Fallon and Colbert singing a duet in peace. On February 2, 2012, Colbert announced that Americone Dream Ice Cream was going to be given away free at Ben and Jerry's Scoop Shops on February 14, 2012, from 5:00 p.m. through 8:00 p.m. Two days later, Colbert appeared on
Late Night with Jimmy Fallon in yet another ice cream competition skit written to advertise both flavors. In September, the company announced a re-design of the packaging, in honor of their “Get The Dough out of Politics” campaign, with a new lid which features "Superpack," referring to the "
Colbert Super PAC." Upon the conclusion of
The Colbert Report, Ben and Jerry's spokesman, Sean Greenwood, confirmed that the ice cream was staying in circulation as Colbert became host of
The Late Show. "The flavor is not going anywhere", Greenwood said. Colbert joined the Ben & Jerry’s Scoop Truck and visited police and fire departments around New York to serve free ice cream. In 2022, Colbert reported on a "scandal" in which an ice cream with the same flavor profile was being sold under the name "Oh Cone-ada" in Canadian stores. This news came despite the fact that Jimmy Fallon's flavor "The Tonight Dough avec Jimmy Fallon" remained in Canadian grocery store aisles with only the change of "with" to "avec." At the conclusion of the segment, Colbert challenged his fans to buy "Americone Dream," eat it in its entirety, and then mail the empty container to anyone in Canada. ==The Stephen Colbert Americone Dream Fund==