and featured on
Rolling Stone.
Front cover The front cover uses a photo of Steve Jobs commissioned by
Fortune magazine in 2006 for a portfolio of powerful people. The photograph was taken by
Albert Watson. When the photograph was taken, he said he insisted on having a three-hour period to set up his equipment, adding that he wanted to make "[every shoot] as greased lightning fast as possible for the [subject]." When Jobs arrived he didn't immediately look at Watson, but instead at the equipment, focusing on Watson's
4×5 camera before saying, "wow, you're shooting film." Jobs gave Watson an hour—longer than he had given most photographers for a portrait session. Watson reportedly instructed Jobs to make "95 percent, almost 100 percent of eye contact with the camera," and to "think about the next project you have on the table," in addition to thinking about instances when people have challenged him.
Back cover The back cover uses another photographic portrait of Jobs taken in his
living room in
Woodside, California, in February 1984 by
Norman Seeff. In a
Behind the Cover article published by
Time magazine, Seeff recalls him and Jobs "just sitting" on his living room floor, talking about "creativity and everyday stuff," when Jobs left the room and returned with a
Macintosh 128K (the original Macintosh computer). Jobs "[plopped] down" in the
lotus position holding the computer in his lap when Seeff took the photograph. ,
iSteve: The Book of Jobs.
Title The book's
working title,
iSteve: The Book of Jobs, was chosen by publisher
Simon & Schuster's publicity department. Although author
Walter Isaacson was "never quite sure about it", his wife and daughter reportedly were. However, they thought it was "too cutesy" and as a result Isaacson persuaded the publisher to change the title to something "simpler and more elegant." The title
Steve Jobs was allegedly chosen to reflect Jobs's "minimalist" style and to emphasize the biography's authenticity, further differentiating it from unauthorized publications, such as
iCon Steve Jobs: The Greatest Second Act in the History of Business by Jeffrey Young.
Chapters Many of the chapters within the book have sub-headings, which are matched in various audiobook versions resulting in listings showing 150+ chapters when there are only 42 chapters. The audiobook contains a mistake on one chapter title, listing Chapter 41 as "Round Three, A Never-ending Struggle" instead of "Round Three, Twilight Struggle" as published. ==Reception==