Suhail Tatari, had previously directed features for
Doordarshan's
Surabhi, a popular programme in the 1990s. After making an award-winning documentary on
breast cancer, Tatari felt the urge to venture into commercial cinema. After meeting producer Atul Pandey, who was contemplating on a story about college students, Tatari convinced him to make it more relevant to the farmer suicides. Coming from a modest beginning, Yuvika Chowdhary was happy that her stint in the television industry helped her to adjust well to films. While shooting a
cameo appearance in
Farah Khan's
Om Shanti Om, Yuvika was offered a role in this film. She was, however, unsure of committing to it because of the number of newcomers. However,
Shahrukh Khan admonished her for the reason and cited examples from his own professional career. Chowdhary, after completing the shoot, was happy for her decision to act in this film. Being the son of veteran
Bollywood character actors,
Anupam Kher and
Kirron Kher,
Sikander Kher considered himself lucky that directors readily gave him their time if he sought an appointment. Kher, whose debut was first with
Woodstock Villa, thought that Yuvika Chaudhary was a glamorous and a fun-loving person and this helped him enjoy working with her. Being cast opposite two newcomer actress, Chowdhary and
Neha Oberoi (in
Woodstock Villa), Kher thought he cared more for the character than being cast alongside established actots. He was grateful to the director for choosing him to work in the film. Alekh Sangal, the son of veteran filmmaker Ambrish Sangal, thought that despite four other characters sharing screen space with him, he was happy with the way his character was sketched out. He was also quite happy working with Kher and Panag and felt that the movie was a good learning experience for him. The story, which is based on the agrarian crisis of the
Vidarbha region of
Maharashtra, was written by Bijesh Jayarajan. While talking about the extremities in the urban and rural parts of India, Jayarajan said that the focus of his story was on how money-lenders are exploiting the helpless farmers. One of the characters, which Jayarajan created was inspired by
Muhammad Yunus, the 2006
Nobel Peace Prize winner and founder of
Grameen Bank,
Bangladesh's biggest
microcredit institution. About what he termed as success for the film, Jayarajan said: The mainstream media in the country has made a conscious effort to shield people, especially youngsters living in metros, from the rural realities. If those watching Summer 2007 at multiplexes realise this, and wonder why they never bothered about Vidarbha, the film will have achieved its goal. Due to technical and logistic reasons, the film was shot in Wahi instead of the originally planned setting of Vidarbha. Throughout the shoot of 45 days, the cast was aware of the farmer suicides. Panag became emotional during their discussions during filming breaks. ==Soundtrack==