Background in
Detroit,
Michigan.
SummerSlam is an annual
professional wrestling event traditionally held in August by
WWE since 1988. Dubbed "The Biggest Party of the Summer", it is one of the promotion's five biggest events of the year, along with
WrestleMania,
Royal Rumble,
Survivor Series, and
Money in the Bank, referred to as the "Big Five". Out of the five, it is considered WWE's second biggest event of the year behind WrestleMania. Announced on February 7, 2023, the 36th SummerSlam was scheduled to be held on Saturday, August 5, 2023, at
Ford Field in
Detroit,
Michigan, returning SummerSlam to its traditional August slot after the
previous year was held in July. This also marked WWE's first event to be held at Ford Field since
WrestleMania 23 in April 2007, and the first SummerSlam to be held in Michigan since the
1993 event. The event featured wrestlers from the
Raw and
SmackDown brand divisions, and in addition to airing on
pay-per-view worldwide and the
livestreaming services
Peacock in the United States and the
WWE Network in most international markets,
Detroit area native, musician, and
WWE Hall of Famer
Kid Rock did the
cold open for the event. Tickets went on sale on April 14. Pre-sale opened the previous day, with a reported 25,000–30,000 tickets sold. By July 28, a reported 45,971 tickets had been sold. From January 2023, there had been speculation that WWE had been placed up for sale. Hours before
WrestleMania 39 Night 2 began,
CNBC reported via multiple sources that a deal between WWE and
Endeavor, the parent company of
Ultimate Fighting Championship (UFC) via
Zuffa, was imminent. The deal involved
a merger of WWE with the UFC into a new publicly traded company, with Endeavor holding a 51% stake. The sale was confirmed the next day on April 3 and was finalized on September 12, with WWE merging with the UFC to become divisions of
TKO Group Holdings. The 2023 SummerSlam was in turn the final SummerSlam held in which WWE was still owned and controlled by the
McMahon family. SummerSlam took place on the same night as the
boxing match between
Jake Paul and Nate Diaz in
Dallas,
Texas. To support his brother,
Logan Paul requested, and was granted, the opening spot on the show's card so that he could make the two-hour flight in order to accompany his brother for his boxing match.
Storylines The event included matches that resulted from scripted storylines. Results were predetermined by WWE's writers on the Raw and SmackDown brands, while storylines were produced on WWE's weekly television shows,
Monday Night Raw and
Friday Night SmackDown. On the
Raw after WrestleMania 39, for unknown reasons,
Brock Lesnar viciously attacked
Cody Rhodes before both were set to participate in a
tag team match. This resulted in a match at
Backlash that Rhodes won. A rematch occurred at
Night of Champions, which Lesnar won via technical submission due to Rhodes passing out to the Kimura Lock submission. Due to Rhodes and Lesnar having 1 win each, and the fact that Rhodes passed out and did not give up, Rhodes issued an open challenge to Lesnar for anytime, anywhere on the following episode of
Raw. Lesnar returned on the July 3 episode, where he brawled with Rhodes. The following week, Rhodes challenged Lesnar to a third match at SummerSlam. After viciously attacking Rhodes on the next episode, Lesnar accepted the challenge. At
Money in the Bank,
Seth "Freakin" Rollins successfully defended the
World Heavyweight Championship against
Finn Bálor after
Judgment Day stablemate,
Damian Priest, who had won the men's
Money in the Bank ladder match earlier that night, accidentally distracted Bálor. On the following episode of
Raw, in a match between Rollins and Judgment Day's
"Dirty" Dominik Mysterio, Priest attacked Rollins, thus Rollins won by disqualification. As Priest attempted to cash in his Money in the Bank contract, Bálor appeared and attacked Rollins, costing Priest his opportunity, which caused some disagreement between Bálor and Priest. The title match was scheduled for the June 30 episode. Belair watched as a fan from ringside where Flair accidentally struck Belair. This infuriated Belair, who attacked Asuka, ending the match in a disqualification win for Asuka. Following the match, Belair attacked Asuka and Flair. On the next episode, a brawl between the three occurred, which also involved
Damage CTRL (
Bayley and women's Money in the Bank winner
Iyo Sky), with an unsuccessful cash-in attempt from Sky. A title match between Asuka and Belair was scheduled for the July 14 episode. Before the match, Belair and Flair agreed that if Belair won, she would defend the title against Flair at SummerSlam. During the match, however, Flair accidentally struck Belair once again after Damage CTRL once again tried to interfere. As a result of Flair's actions, Belair won the match by disqualification but not the title. On July 21, a
triple threat match between Asuka, Belair, and Flair for the WWE Women's Championship was scheduled for SummerSlam. At Night of Champions during
The Bloodline's (
Roman Reigns and
Solo Sikoa) match for the
Undisputed WWE Tag Team Championship,
The Usos (
Jey Uso and
Jimmy Uso) interfered and unintentionally struck Sikoa. After an irate Reigns shoved both Usos around, Jimmy attacked Reigns out of pent up anger after weeks of disrespect from Reigns, thus leaving The Bloodline, and Reigns and Sikoa would ultimately lose the match. This led to a "Bloodline Civil War" tag team match at Money in the Bank, where The Usos defeated Reigns and Sikoa with Jey pinning Reigns, which was the first time Reigns was pinned since
TLC: Tables, Ladders & Chairs in December 2019. This goes back to the early days of Reigns'
Universal Championship reign, where he defeated Jey in a
Hell in a Cell "I Quit" match in
October 2020, and forced Jey to acknowledge him as the "Head of the Table". At the
Royal Rumble in January,
Logan Paul and
Ricochet were participants in the men's
Royal Rumble match. During the match, both were involved in a high spot in which they performed simultaneous springboard clotheslines at each other from opposite sides of the ring and collided in midair, which went viral across social media. In June 2023, issues resurfaced between Ricochet and Paul and resumed after Paul was added to the men's Money in the Bank ladder match without qualifying like the other participants, including Ricochet. During the match, the two brawled with each other, where Ricochet performed a springboard Spanish fly on Paul through two tables outside the ring, taking both out for the remainder of the match. Ricochet then invited Paul to meet him face-to-face on the July 10 episode of
Raw where he challenged Paul to a match only for Paul to decline. On Night 2 of WrestleMania 39,
Gunther successfully defended the
Intercontinental Championship in a
triple threat match, which also involved
Drew McIntyre, who Gunther pinned to retain the title. Following this, McIntyre went on hiatus for the next three months. After Gunther successfully defended his championship at Money in the Bank, McIntyre made a surprise return and brawled with Gunther. McIntyre then taunted Gunther with the title. On the final
Raw before SummerSlam, it was announced that the match would be a
Mixed Martial Arts (MMA) Rules match. On the July 28 episode of
SmackDown, it was announced that in a cross-promotion with
Slim Jim, a SummerSlam
Battle Royal would take place at the event and would feature male wrestlers from both Raw and SmackDown. After an argument between
Sheamus and
LA Knight, WWE official Adam Pearce named the two as the first entrants. ==Event==