Successful SCM requires a change from managing individual functions to integrating activities into key supply chain processes. In an example scenario, a purchasing department places orders as its requirements become known. The marketing department, responding to customer demand, communicates with several distributors and retailers as it attempts to determine ways to satisfy this demand. Information shared between supply chain partners can only be fully leveraged through
business process integration, e.g., using
electronic data interchange. Supply chain business process integration involves collaborative work between buyers and suppliers, joint product development, common systems, and shared information. According to Lambert and Cooper (2000), operating an integrated supply chain requires a continuous information flow. However, in many companies, management has concluded that optimizing product flows cannot be accomplished without implementing a process approach. The key supply chain processes as stated by Lambert (2004) are: •
Customer relationship management • Customer service management • Demand management •
Order fulfillment • Manufacturing flow management •
Supplier relationship management • Product development and
commercialization • Returns management Much has been written about
demand management. Best-in-class companies have similar characteristics, which include the following: • Internal and external collaboration • Initiatives to reduce lead time • Tighter feedback from customer and market demand • Customer-level forecasting One could suggest other critical supply business processes that combine these processes stated by Lambert, such as: ; Customer
service management process : Customer relationship management concerns the relationship between an organization and its customers.
Customer service is the source of customer information. It also provides the customer with real-time information on scheduling and product availability through interfaces with the company's production and distribution operations. Successful organizations use the following steps to build customer relationships: :* determine mutually satisfying goals for organization and customers :* establish and maintain customer rapport :* induce positive feelings in the organization and the customers
Business strategy integration Effective business process integration in supply chain management requires not only continuous communication, but also strategic coordination across departments and partner companies. The main reason for this is that it can effectively improve agility. At the same time, this integration can help businesses respond quickly to changes in demand and improve customer satisfaction. ; Inventory management :Inventory management is concerned with ensuring the right stock at the right levels, in the right place, at the right time and the right cost. Inventory management entails inventory planning and forecasting: forecasting helps planning inventory. ;
Procurement process : Strategic plans are drawn up with suppliers to support the manufacturing flow management process and the development of new products. In firms whose operations extend globally, sourcing may be managed on a global basis. The desired outcome is a relationship where both parties benefit and a reduction in the time required for the product's design and development. The purchasing function may also develop rapid communication systems, such as
electronic data interchange (EDI) and internet linkage, to convey possible requirements more rapidly. Activities related to obtaining products and materials from outside suppliers involve resource planning, supply sourcing, negotiation, order placement, inbound transportation, storage, handling, and
quality assurance, many of which include the responsibility to coordinate with suppliers on matters of scheduling, supply continuity (inventory), hedging, and research into new sources or programs. Procurement has recently been recognized as a core source of value, driven largely by the increasing trends to outsource products and services, and the changes in the global ecosystem requiring stronger relationships between buyers and sellers. ;
Product development and commercialization : Here, customers and suppliers must be integrated into the product development process in order to reduce the time to market. As
product life cycles shorten, the appropriate products must be developed and successfully launched with ever-shorter time schedules in order for firms to remain competitive. According to Lambert and Cooper (2000), managers of the product development and commercialization process must: :# coordinate with customer relationship management to identify customer-articulated needs; :# select materials and suppliers in conjunction with procurement; and :# develop production technology in manufacturing flow to manufacture and integrate into the best supply chain flow for the given combination of product and markets. Integration of suppliers into the new product development process was shown to have a major impact on product target cost, quality, delivery, and market share. Tapping into suppliers as a source of innovation requires an extensive process characterized by development of technology sharing, but also involves managing intellectual property issues. ; Manufacturing flow management process : The manufacturing process produces and supplies products to the distribution channels based on past forecasts. Manufacturing processes must be flexible in order to respond to market changes and must accommodate
mass customization. Orders are processes operating on a just-in-time (JIT) basis in minimum lot sizes. Changes in the manufacturing flow process lead to shorter cycle times (cycle time compression), meaning improved responsiveness and efficiency in meeting customer demand. La Londe and Masters found in 1994 research that improved supply chain management and cycle time compression were complementary strategies adopted by forward-looking businesses in the United States. This process manages activities related to planning, scheduling, and supporting manufacturing operations, such as work-in-process storage, handling, transportation, and time phasing of components, inventory at manufacturing sites, and maximum flexibility in the coordination of geographical and final assemblies postponement of physical distribution operations. ; Physical distribution : This concerns the movement of a finished product or service to customers. In physical distribution, the customer is the final destination of a marketing channel, and the availability of the product or service is a vital part of each channel participant's marketing effort. It is also through the physical distribution process that the time and space of customer service become an integral part of marketing. Thus it links a marketing channel with its customers (i.e., it links manufacturers, wholesalers, and retailers). ; Fleet management :
Fleet management is the function within supply chain management that is responsible for overseeing a company's fleet of vehicles. This includes not only trucks and vans but also other assets like ships, planes, and specialized machinery. The primary goals are to ensure the efficient and safe operation of these assets, manage maintenance schedules, and control costs, particularly
fuel consumption. Modern
fleet management is a key component of
fleet digitalization. It relies heavily on
telematics and
vehicle tracking systems to provide real-time data on vehicle location, driver behavior, and engine diagnostics. This
telemetry data is used to optimize routes, schedule predictive maintenance, and enhance the overall visibility and control of the physical distribution network. ;
Outsourcing/
partnerships : This includes not just the outsourcing of the procurement of materials and components, but also the outsourcing of services that traditionally have been provided in-house. The logic of this trend is that the company will increasingly focus on those activities in the value chain in which it has a distinctive advantage and outsource everything else. This movement has been particularly evident in logistics, where the provision of transport, storage, and inventory control is increasingly subcontracted to specialists or logistics partners. Also, managing and controlling this network of partners and suppliers requires a blend of central and local involvement: strategic decisions are taken centrally, while the monitoring and control of supplier performance and day-to-day liaison with logistics partners are best managed locally. ;
Performance measurement : Experts found a strong relationship from the largest arcs of supplier and customer integration to market share and profitability. Taking advantage of supplier capabilities and emphasizing a long-term supply chain perspective in customer relationships can both be correlated with a firm's performance. As logistics competency becomes a critical factor in creating and maintaining competitive advantage, measuring logistics performance becomes increasingly important, because the difference between profitable and unprofitable operations becomes narrower.
A.T. Kearney Consultants (1985) noted that firms engaging in comprehensive performance measurement realized improvements in overall productivity. According to experts, internal measures are generally collected and analyzed by the firm, including cost, customer service, productivity, asset measurement, and quality. External performance is measured through customer perception measures and "
best practice" benchmarking. ;
Warehousing management : To reduce a company's cost and expenses, warehousing management is concerned with storage, reducing manpower cost, dispatching authority with on time delivery, loading and unloading facilities with proper area, inventory management system etc. ;
Workflow management : Integrating suppliers and customers tightly into a
workflow (or
business process) and thereby achieving an efficient and effective supply chain is a key goal of
workflow management. ==Theories==